Chapter 143 Chapter 143 Do you have any other tricks up your sleeve?
Lu Chongfeng sent Liang Xin and Dudu to Jiangkou Railway Station. When he saw Li Mao coming to pick them up, he went directly to Beijing from Jiangkou.
Dudu soon started kindergarten, and Liangxin devoted most of her attention to planning the marketing plan for the upgraded instant noodle products and developing braised eggs.
After the research team of the Agricultural University spent a lot of time and energy and made several attempts, they finally decided on a unique salty, sweet and sauce-flavored braised egg.
Liang Xin tore open the independent vacuum-sealed package, and the rich aroma of soy sauce and five-spice flavors hit her face. The dark soy sauce-colored braised eggs were covered with fresh sauce.
Liang Xin took a small bite. The egg white was not as soft as a freshly boiled egg. It was a bit hard, but had its own unique flavor. It was very much in line with her taste for cured meat and salty food. It was firm and chewy when chewed.
The egg yolk is dry, fragrant, and glutinous, and tastes better than the yolk of a freshly boiled egg.
Liang Xin quickly finished the braised egg, pinched the bag that still contained the sauce, and finally couldn't help but drink the sauce in the bag.
The professors and cadres in the factory director's office breathed a sigh of relief and swallowed their saliva when they saw Liang Xin finish her meal.
"All the family members of the cadres in the compound know that Liang Xin has the most picky taste!" Li Mao said, "She is very picky and knows how to eat. In the past, when crabs were put into the river, no one wanted to eat them. But she knows how to cook them. When I lived with her, my three children and I climbed over the wall of her house every day out of greed. She can even eat braised eggs like this. I'm sure they will be very popular after they are put on the market!"
Liang Xin looked at the few remaining boiled eggs on the table and nodded, "Send the product today, and have Yang Tao shoot the advertisement for the upgraded product as soon as possible and launch it on the market simultaneously."
Zhong Xuelian said: "I will send it out myself later."
Xu Xin, director of the sales and marketing department, hesitated and said, "We have just finished making our cards. I don't know if someone else's marketing plan has conflicted with ours, or if the news has leaked out, but Goldfish has already started to use new packaging containing the cards."
"Needless to say, they must have known that we were going to make cards, and I don't know where they got the news from, but they copied us and launched it before us!" Li Mao said angrily, "How else could the person they copied and defeated suddenly grow his own brain?"
Zhong Xuelian said: "This family is really too much!"
"It doesn't matter."
Liang Xin looked at the hesitant and anxious sales and marketing department cadres and said, "The cards are all about Chinese classic literary characters. If we can do it, others can do it too. There are only a few state-owned art publishing houses. It's not surprising that we went out to find someone to do it, so this result would be expected."
Feng Haiyan said: "However, I also heard that they dare not do military weapons and equipment themes without approval, so our cards are still unique."
Liang Xin smiled and said, "The card is just a gimmick in the promotion. It's not the main point. The stamp on the winning area on the card is the main point."
Everyone in the factory director's office was stunned.
"Stamp? What is this?"
Liang Xin said: "When the gift cards for bucket noodles and bagged instant noodles were designed, blank areas were left for stamping. The ones with the word "prize" can be exchanged for a conscience-branded braised egg, while the blank ones have nothing."
"There's more! I was wondering how to put the braised egg in the bag of instant noodles, but it turns out they're going to draw a prize!"
Feng Haiyan said excitedly: "There is no such information on the Goldfish brand instant noodles cards! They only knew that we wanted to make cards, but they didn't know that our cards would eventually be used for lucky draws!"
Li Mao was so happy that he suddenly felt a little sad. "You always have better ways than others!"
Zhong Xuelian gave a thumbs up and said, "As long as it is what you want to do, everything is within your plan."
The professors and cadres in the office nodded.
"Don't flatter me." Liang Xin said with a smile, "Thank you for your hard work, teachers. Now, once the commercials are shot and the packaging is upgraded, we can wait for the product to be launched."
Professor Liu smiled and said, "It's not hard. We are very energetic every day and don't feel tired at all because we can create history again and again with the family members and the factory."
"The factory has arranged a tour route for the teachers to visit Beijing." Zhong Xuelian said with a smile: "The braised eggs were successfully developed a month ahead of schedule. The teachers worked day and night and could not even reunite with their families during the Chinese New Year. This time they can take their families to travel to Beijing and see Tiananmen Square and the Great Wall."
When talking about Beijing and Tiananmen Square, the professors, who have always been frugal, looked at each other and could not say no.
Liang Xin smiled and said, "I have reported it to the General Logistics Department and the Agricultural University Party Committee and they have approved it."
Smiles gradually appeared on the professors' faces and they no longer refused.
This is also the first time they traveled outside of work.
With the advancement of reform and opening up, corporate brands began to pay attention to advertising and placing product advertisements on CCTV. Today, this has become very common and is no longer a novelty.
Beijing Capital Cinema, Shanghai Grand Cinema and Jiangjing Cinema introduced the first run of Hollywood movies, which caused a huge sensation.
It’s the peak summer movie-watching season and tickets are hard to come by.
Comrades tried every possible means to get movie tickets and lined up to enter the theater.
When all the audience members in the theater were seated and the lights dimmed, they all looked at the screen with tacit concentration.
A familiar brand of conscientious instant noodles suddenly appeared on the screen that has always been used to broadcast national propaganda policies. What was different from the advertisements on the streets was that this time, the freshly soaked noodles were no longer held by the chopsticks, but a braised egg with rich sauce!
Everyone in the cinema shouted, "Eh—"
The cinema staff observed that the audience had seen the advertising poster. As the tape recorder started to narrate, it switched to the next poster. The poster showed a pot of steaming eggs, with buckets of conscientious instant noodles and packaged noodles next to it. The narrator read two lines of words on the poster:
“Conscientious instant noodles, upgraded ingredients!”
“One more boiled egg makes the difference!”
The first time I saw a visually impactful advertisement on a big screen in a cinema was for the familiar Conscience instant noodles.
Listening to the familiar yet novel advertising slogan, looking at a pot of "gurgling" steaming, even though the picture quality is rough and grainy, you can still see that the braised egg is oily and shiny.
When I think of the taste of the conscience instant noodles, the cream popsicle in my hand suddenly doesn’t smell good anymore!
The voices of conversation in the cinema became louder and louder. The screen switched to a family planning propaganda poster, and everyone was still discussing the fact that the Conscience Instant Noodles had an extra boiled egg.
What flavor does the braised egg have, will the price of instant noodles increase, how can you pack braised eggs into bagged instant noodles...
The conversation didn't die down until the movie started.
After watching the wonderful movie and just walking out of the cinema, I heard a child in the crowd shouting, "Mom, I want to eat the conscience instant noodles with braised eggs!"
The comrades then remembered the Conscience instant noodles they had just seen.
Adults can still hold back, but students who love instant noodles the most and have a little money on them during the summer vacation rush to familiar shops and taverns without waiting for their parents' consent.
Then in the evening, during the 8 o'clock prime time on CCTV, the familiar conscientious instant noodles advertisement popped up. The pot of braised eggs that I had seen as a static picture in the cinema became a big pot with sound and real gurgling on TV, further causing a visual impact and making comrades who had seen it and those who had not seen it salivate.
The children and adults who bought the newly upgraded instant noodles became the center of conversation, holding up the prize on the card and explaining it to everyone.
Word of mouth spread quickly, and within a short period of time, the news that the conscientious instant noodles could be added with eggs without increasing the price spread throughout cities and rural areas.
The unique lottery cards of Conscience Instant Noodles, as well as the popular science information about classic literary figures and military equipment on the cards, became the hottest topics of the summer.
In an environment where eggs were still regulated by the planned economy, with coupons required for the price within the plan and market prices required for buying them freely, Conscience Instant Noodles, by relying on a lottery method where an extra egg was offered, once again used an overwhelming and novel marketing campaign and a marketing strategy as small as using "support" to shout out in movie theaters, shops, and even convenience stores, to break through the historical sales record, achieving a sales increase of nearly six million in just one summer vacation.
From being passive to taking action, the company successfully broke through the combined siege of more than a dozen brands of instant noodles in the market and continued to sit firmly at the top of the industry market!
Jiro Kobayashi, the president of Sanjing Co., Ltd., who was far away in Japan, made a special phone call to the family factory and praised Liang Xin highly.
But 90 percent of this praise was praising himself for his good vision.
More than half of the factories in the General Logistics Department have inventory backlogs filled with civilian products that were previously unsuccessful attempts.
While everyone is still half-awake and half-frozen, struggling in the pain of transformation.
A once small family-run factory is now advancing at the forefront of the times, becoming more and more courageous. Without relying on any military orders, it will surpass 80% of the large factories immersed in historical glory just through private products.
The strong momentum and real foreign exchange profits have made the big factories that once looked down on family-run factories take notice of them completely!
The heads of the General Logistics Department and military district leaders came to inspect the factory one after another and saw the scene they had heard about for a long time: the employees tried every means to work overtime, and the factory director not only had to find ways to drive them away, but also had to find ways to prevent them from sneaking back.
The leaders who inspected and visited Jiangkou Farm left heartfelt praises:
"Iron Lady!"
"Iron Man Spirit, a role model for women in the new era!"
"In the tide of the Four Modernizations, the family members of Jiangkou Farm took the lead in supporting the splendid blueprint of military construction with their delicate hands!"
The last time Liang Xin was so busy was when he was building Liang Xin instant noodles from scratch.
This period of frontier expansion was more demanding than the last one.
In the process of highlighting the market siege, dealing with the endless tactics of competitors, the constant situations in the factory, and receiving leaders who were more powerful than the last, she often had to soak ginseng slices in the teacup to maintain her energy.
After the important first half of the expansion match ended, Liang Xin was finally able to rest for two days and spend some time with Dudu.
Dudu knows that her mother is busy, so she gives her mother a massage every night when she comes home.
When she heard her mother was going to cook for her, she ordered small yellow croaker and fried pork chops.
Sister Ji got up early and went to the service center to buy fresh pork chops and small yellow croaker.
Liang Xin went downstairs and found that Sister Ji had already cooked the red date porridge. After having breakfast, she sent Dudu to school. After coming back to rest for a while, she sat in the yard with the small yellow croaker and scraped the scales.
There were footsteps outside the gate. Liang Xin thought that Sister Ji went to the well to wash clothes and forgot to bring something. When she looked up, she saw Yu Honghong walking in.
Yu Honghong walked into the yard and stopped in front of Liang Xin. "I came here to tell you something."
Liang Xin dug out the internal organs and gills from the gills without saying a word.
"Aren't you curious about what I have to say?"
"I didn't kick you out because of Minister Yu's consideration."
Yu Honghong: “…”
Yu Honghong sat on the empty stool next to her. "Even if you kick me out today, I will still speak."
Liang Xin said, "You just said so many words in two sentences. If it was what you wanted to say, you would have said it by now."
"Liang Xin, you are so boring."
Yu Honghong looked at Liang Xin, "I really don't know why he is so obsessed with you. After so many years, not only has he not changed at all, but he has become even crazier."
Liang Xin put down the knife and was about to chase the man away when she suddenly saw from close range that there was a faint vertical wrinkle between Yu Honghong's eyebrows.
It was obvious from his early years that he had an extraordinary temperament, but it seemed as if he was covered with a layer of dull glaze, full of fatigue and weakness.
Yu Honghong touched her face and asked, "What's wrong?"
Liang Xin picked up the knife again, took a small yellow croaker from the basin and put it on the chopping board. "Only you would think that he would have feelings for someone else."
"After all these years, I can see clearly how he feels about you."
Yu Honghong said: "Whether you believe it or not, he is indeed moving closer to danger step by step for your sake. I came here today to ask you to persuade him. If he continues like this, he will definitely hurt himself!"
"Your family is full of heroes." Liang Xin said, "If you really saw someone endangering the country and the army, I personally think that even if you don't expose or stop it, if you have to feel sorry for them, you should feel sorry for your brothers who sacrificed their lives."
The remaining words of Yu Honghong were stuck at her lips.
Liang Xin glanced at her and said, "When Xie Kangmei was severely injured in the stable fire and was punished, many people blamed you. You felt wronged and angry, but today you are helping others to put the blame on me?"
After hearing this, Yu Honghong's throat became even more hoarse.
"What he wanted to do was what he wanted to do in the first place. When he said he was doing it for someone, it was just because he realized before he did it that what he was going to do could not stand up to moral scrutiny, so he made up an excuse to justify his behavior and cover up his selfish, hypocritical and cowardly nature."
Liang Xin slowly scraped the fish scales. "Using this method to find a scapegoat can not only convince yourself, but also usually gain the understanding of others. These people are usually stupid people, and you..."
Liang Xin didn't say a single dirty word, but Yu Honghong felt like she was being scolded to the point of being completely humiliated.
"You.....he...he really likes you, no, he really loves you!"
"You should have investigated it clearly a long time ago." Liang Xin said, "Then tell me, when he stayed at school as a teaching assistant, he didn't reply to letters or answer calls, and ran off to climb up the social ladder without saying a word. When I met him, he continued to lie, fearing that I would ruin his plan. What does this mean?"
Yu Honghong had heard the general idea of the incident, but didn’t know the details, “…so he regretted it and spent all these years trying to climb up the ladder in order to win you back.”
"regret."
Liang Xin smiled and said, "If I hadn't married into the Lu family, if I hadn't become a water rescue hero, hadn't run a bakery, hadn't run a family factory, would he regret it?"
Yu Honghong was speechless.
"In order to get close to the Lu family, he did the most ungrateful things."
Liang Xin continued, "When he saw that I wasn't waiting for him there, he started to act affectionately. People like him don't really treat women as human beings. At most, they just treat them as objects. He can get rid of them, but if the object runs away or is taken away by someone else, his possessiveness will start to take over. How can such a person be said to like and love me?"
Yu Honghong: "...If you don't like it, how can you have a possessive desire?"
"In ancient times, if a concubine remarried, the emperor would not only not agree, but would also order her death. Is this what you call love?"
"......"
Liang Xin added: "He has love."
Yu Honghong looked up at her.
"He only loves himself." Liang Xin said, "The role of women for him, besides covering up the despicable things he dare not face or admit, is also the step for him to climb up. Once he steps on it, he can move on to the next one."
Yu Honghong looked at Liang Xin in a daze.
I thought Liang Xin would at least feel a little complacent after saying all this today, but I didn't expect that every word Liang Xin said about Wei Yuanyang was full of contempt.
Contempt from the bottom of my heart.
Even towards Xie Kangmei, she didn't feel this feeling from Liang Xin's attitude.
The key point...she also has a kind of conscience that speaks out the voice in her heart.
It was a sound she had always known but couldn't describe.
"you......"
Yu Honghong swallowed her saliva and looked at Liang Xin, who had actually already recognized her in her heart, and could even be said to have admired her for a long time, "You say...what should I do?"
As if she was afraid that Liang Xin would ignore her, Yu Honghong continued, "We got on the train together, got married together and followed the army to the 11th Division. So far, you and your wife love each other, have a successful career, and have a lovely daughter. Your family is happy, but I, but I should say, I obviously have a better background than you and stand higher, but I don't know how I ended up like this today, and even my parents can't hold their heads up in the compound."
Liang Xin was silent for a long time.
Wei Yuanyang's third wife, Liang Xin, has been keeping her distance from Yu Honghong since she realized she was Yu Honghong, because she knew how obsessed this third wife was with Wei Yuanyang in the original plot.
It was beyond her expectation that Yu Honghong would ask her this question today.
The plot is getting more and more broken.
Liang Xin waited a few seconds and said slowly: "In fact, there are many things that you can do by yourself. You don't need to find a husband and help him move forward just because you are a girl."
Yu Honghong's emotions seemed to freeze in an instant, and she stared at Liang Xin blankly.
Liang Xin saw that she was listening, "Also, don't fall into the trap of thinking that everything is just wishful thinking on your part towards Wei Yuanyang. With your personality, you have been persistent for so many years. It's impossible that you have been unilaterally insisting on it and never thought of giving up."
The last sentence made Yu Honghong's pupils tremble.
She remembered that Wei Yuanyang had once told her in person that it was impossible. A few days later, he came to her house again, brought new tutoring materials, and stayed for dinner.
Think about every hint again.
Never say it explicitly, just give hints to make her start fantasizing and thinking more, and then take the initiative to do it.
As a result, he was able to recruit students successfully.
As for the promise, it will never be fulfilled.
After all, he didn't say it directly, he just hinted at it, and she was the one who volunteered to help.
The more Yu Honghong thought about it, the angrier she became.
The confusion in his head seemed to dissolve little by little as he thought about Liang Xin's words, and he could see clearly what the relationship between them had been like over the years.
Yu Honghong was very angry when she left, but her expression and the pace she walked were much more "alive" than when she first entered the door.
The oil pan was boiling hot. When Liang Xin picked up the yellow croaker and put it in, the oil temperature had exceeded the required level and the fish skin was instantly fried to a char.
The battered fish was thrown into the trash can outside, and even Xiaobai and Xiaohuang were not allowed to touch it.
After school, Dudu skipped into the house holding Aunt Ji's hand and saw her mother sitting in the pergola where roses were blooming. She raised the teacup to her mouth but did not drink. Her eyes were always staring at the red roses.
Mom misses Dad again.
"Mother!"
Dudu trotted over and laid on Liangxin's knees. "Are you done with your work? Then let's go see daddy."
Liang Xin placed the teacup on the stone table, picked up her daughter and sat her on her lap, "Dudu, do you miss your dad?"
Dudu hugged his mother's neck and said, "I've thought about it. Have we reached three months? Dad said that I should visit him at least once every three months."
"More than three months ago."
Sister Ji carried an enamel basin and a towel to the pergola and stopped Dudu from washing his hands in the sun. "Your mother can't do anything. There are so many family members in the factory waiting to eat. Behind each employee there are several children waiting to eat."
Dudu frowned and sighed, "I'm the only one who can accompany Mom more on behalf of Dad."
Liang Xin was amused by her daughter and kissed her little face, "Thank you, baby."
Dudu patted his chest and said, "This is the task that Dad secretly told me. I have to accompany Mom and take good care of her!"
Liang Xin's eyes were sore. She hugged her daughter tightly and rubbed her cheek against her soft hair. "It will be soon. Wait a little longer and mom will take you to see dad."
"Liang Xin!"
Zhong Xuelian walked in quickly from the front door. "I don't want to disturb you, but Xu Xin called me from Jiangjing and asked me to tell you that the Goldfish brand has imitated us and also put a lottery on the card, giving away boiled eggs!"
Liang Xin didn't react and put Dudu down to wash her hands.
"Why aren't you anxious at all? This family is so shameless. If things continue like this, maybe they will copy the solution you worked so hard to come up with, and we will be back to square one again."
Zhong Xuelian was so anxious that she couldn't even sit still. "This market is so big, why is it so difficult to do business? It's only been a few months, and now we have to..."
"What's the hurry?"
Liang Xin poured a cup of tea and pushed it to her, "If I hadn't looked at you, I would have thought you were Li Mao's wife."
"How can I not be anxious? I've seen how you and everyone else have been through these days." Zhong Xuelian took a sip from the teacup, calmed down, and sat on the stool. "Actually, I'm not just anxious, I'm just mad!"
Liang Xin smiled and said, "I'm not angry. I've been waiting for them to do this."
Zhong Xuelian exclaimed, "Ah!" and looked at Liang Xin, "Do you have any other tricks?"
Liang Xin shook her head, "No."
Zhong Xuelian's "ah" lasted longer and louder, "So what did you mean by that just now?"
"There is a trick."
Liang Xin smiled and said, "We have a patented technology that can increase the egg production rate to 90%. This patented technology is only signed exclusively to Shanghai Guangming Breeding Farm. The highest egg production of other chickens is only 70% to 80%. We are currently increasing the quantity without increasing the price. We supply the instant noodle factory with an additional 10% egg production rate and the direct cost price within the farm. A pack of instant noodles costs 30 cents and comes with a braised egg. Only we who have a large mechanized chicken farm can maintain profitability. If others want to do it, they can only barely break even, make a meager profit or even lose money without raising prices. How long can the opponent last if we continue to fight such a cost war?"
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