Chapter 320 319. One person raises the ceiling of the Chinese music scene! I want to post on the same platform as Professor Wang Qian! (Subscribe)
Now!
The entire Chinese pop music industry is in a state of shock, as if a huge change is taking place.
Although!
The classes Wang Qian teaches at Curtis Institute are mainstream classical music, and Curtis is also an absolutely famous classical music school.
but!
Wang Qian's performance in this class conquered many European and American music artists, but it brought greater influence to the field of Chinese pop music.
What is the biggest influence on an industry? It's simple! Just one word: money.
Profit is the ultimate goal of all industries, even in the field of art! So many music artists are chasing after Wang Qian, a big part of the reason is because Wang Qian has his own traffic and popularity, which can bring traffic and popularity to the field of classical music, and can bring a larger market, which means that they can make more money. Secondly, it is because Wang Qian's strength and talent are too strong.
Now, Wang Qian's performance in North America has caused a stir in the country. With the official promotion, Wang Qian has almost been portrayed as a hero who has brought glory to the country in North America.
Many people have developed a strong sense of national pride and self-confidence because of Wang Qian's success in North America.
What followed was that Wang Qian attracted more fans, and the number of his Weibo fans exceeded 70 million. To attract so many fans in such a short period of time at this level requires great influence. Many people predicted that Wang Qian’s Weibo fans might exceed 100 million in one or two months.
There are also many people who have always been averse to paid music and insisted on not paying for music, but only listening to some free old songs or old songs they downloaded before. This time, due to Wang Qian's influence, they began to support genuine music and began to pay to support Chinese music! This is a huge benefit to the entire Chinese pop music industry.
However, this benefit is only limited to the Qianqian Jingting platform.
The new paying users in this part of the legitimate music market are all Qianqian Jingting users. For the time being, they are all attracted by Wang Qian’s works and have not been attracted by other platforms such as Tengfei.
This made the entire pop music market happy, but also troubled! Because almost all the veteran big-name singers in the pop music scene have cooperated with Tengfei for many years, and it is not easy for them to switch to Qianqian Jingting.
However, the market will not stop because of their hesitation.
The number of paid members on the entire Qianqian Jingting platform has exceeded that of Tengfei, and because they are all new members who have registered and recharged within six months, their desire to pay is even stronger, which has driven the growth of sales of other songs on the Qianqian Jingting platform.
In recent days, many independent singers or newly debuted singers have achieved explosive sales on Qianqian Jingting.
An independent singer released a song which he had carefully created for half a year. Like most independent singers, he released it on the Qianqian Jingting platform. However, in just two days, it received an astonishing download figure of over 30 million. In particular, it received 20 million new downloads today alone. It was a two-day hit and shocked the entire pop music market.
This is the most popular independent singer besides Wang Qian.
This is not an isolated case.
The sales of several other independent singers who released new songs during the same period were much higher than usual, and their high-quality works have received more than 10 million downloads.
There are also two new singers launched by small companies who chose to release songs on the Qianqian Jingting platform. They only tried to promote it in the early stage, but the sales volume exploded in the past two days, and the download data exceeded 20 million, which is definitely a sign of a big hit after their debut.
On the Qianqian Jingting new song list, except for Wang Qian's two works in the top ten, six independent singers have downloaded more than 10 million songs, with the highest reaching 30 million. Two new singers have more than 20 million downloads each. Such download data has exceeded that of the Tengfei platform in the same period!
This was only a few days into the month, and the Tengfei platform spent a large sum of money to invite two superstar singers to release a song together. Now, in just a few days, the number of downloads has barely exceeded 20 million, which is already a good number under normal circumstances. By the end of the month, it is possible that the number of downloads will exceed 40 million, which is definitely a great success.
But I’m afraid of comparison.
Compared with the current soaring new song charts, the two superstar singers were defeated by independent singers with no publicity, and were also defeated by two newcomers from small companies who just debuted!
Many people in the circle were shocked by this and became active in their thinking.
No one would think that the works of the two superstar singers are not as good as that of the independent singer.
Even though the independent singer's work took half a year to produce and is an excellent song.
But the works of the two superstars were also created by the team after several months, and the quality is definitely not bad. In addition to the superstar popularity bonus, the support of the Tengfei platform and the promotion of the agency, it is impossible for the sales performance to be surpassed by independent singers other than Wang Qian? Okay, even if this independent singer exploded at the right time! Then, what happened to the two newcomers who debuted in small companies, with almost no publicity, but also received more than 20 million downloads, which is not inferior to the two superstars promoted by Tengfei?
Also, several other independent singers have received more than 10 million downloads, which is not much different from the two kings. What's going on?
After a little comparison and thinking, many people came to the conclusion.
That is, now the Qianqian Jingting platform can attract more members to download songs.
Tengfei is already at a disadvantage compared to Qianqian Jingting in terms of the number of paid members. Moreover, the total number of members advertised by Tengfei is the cumulative data of so many years, and a considerable number of them are no longer active members, and some may not have logged in for a long time. It is very good if the number of active members who log in frequently and pay can still maintain more than half.
However, all members of the Qianqian Jingting platform are new users who have registered and recharged in the past six months. There is no doubt that they are all relatively active users and are in a period of strong consumption desire.
Therefore, it is easier to achieve results on the Qianqian Jingting platform and easier to attract members to download your works.
Moreover, Qianqian Jingting expanded the base of paid music downloads, but it swallowed up all the profits for itself, leaving no chance for other platforms to grab a piece of the pie.
This is good news for the entire Chinese pop music scene.
However, if all musicians and singers want to compete for this part of the market dividend, they must devote themselves to the Qianqian Jingting platform.
This is not because the Qianqian Jingting platform has monopolized the market and forced them to do so, but rather it is a pure market choice by consumers. They only support Qianqian Jingting, only support Wang Qian, and only recharge and consume on the Qianqian Jingting platform.
Once this habit is formed, it will be impossible to go to other platforms.
If musicians want consumers to pay them, they can only release their works on the Qianqian Jingting platform.
Therefore, many companies in the entire Chinese pop music scene are considering putting their new singers on the Qianqian Jingting platform to release their works. It will definitely be easier for them to stand out and be noticed by members.
Because, although the Qianqian Jingting platform has a lot of paying members, the number of singers is still too small compared to Tengfei.
Even many veteran and big-name singers are waiting and wondering whether they should try out the waters at Qianqian Jingting.
Tengfei is now facing an even greater dilemma! Jiang Rong sat in the office, holding the phone and said in a bad tone: "Sister Li, we have already agreed with you to release the song tomorrow night. Why do you suddenly regret it now?"
Sister Li on the other end of the phone is a big-name agent in a certain company. She has several first-line singers and actors under her, and is one of the more powerful agents in the entertainment industry.
Sister Li's apologetic voice came from the phone: "Boss Jiang, we have some objective reasons, so we will suspend the release of songs for the time being. We want to wait for a month or so before seeing what happens."
Jiang Rong said seriously: "Sister Li, you will disrupt our plan!"
Every day, at least one big-name singer releases a song on Tengfei to counter the huge pressure exerted on Tengfei by Wang Qian's influence in international competitions.
This is Tengfei’s response to Wang Qian and Qianqian Jingting platform.
However, now a top-tier singer has suddenly changed his mind and decided not to release a song tomorrow, so he needs to find someone else to take over. Otherwise, if there is no high-quality and popular new song for a day, the user attraction and stickiness will drop temporarily, and there is a risk of losing users to Qianqian Jingting!
But where can we find a top-tier singer to release a new song at this time? Jiang Rong asked: "Is there any problem with the price? We can discuss it again."
Sister Li said apologetically: "Mr. Jiang, it's not a price issue. As for the price, Tengfei has already given a very high price. However, for the sake of long-term development, we want to wait a little longer!"
Jiang Rong asked softly, "Do you want to wait until The Voice World Championship is over?"
Sister Li smiled and said, "I also have this consideration. President Jiang, you should know that Wang Qian's influence in China is too terrifying now."
Jiang Rong continued to promise, "We can promise that next time you release a song, we will continue to provide you with the best promotional resources to make up for some of your losses this time."
Sister Li still said apologetically: "Boss Jiang, I can only say sorry. Let's talk about it next time."
After saying that, the person on the other end quickly hung up the phone, obviously not wanting to continue the conversation.
Jiang Rong looked at the phone with a grim expression.
Mr. Wang, who had just walked in, also saw this scene and asked in a heavy tone, "Is someone else going to quit?"
Jiang Rong nodded, stood up to greet Mr. Wang, and whispered, "I received three calls today. The song release plans for tomorrow, the day after tomorrow, and the day after tomorrow may have to change. Without two first-line singers and a queen singer, we must support more works to compete with the current Qian Qian Jing Ting."
President Wang sat down and frowned, "The price we offered is already so high, plus the promotional resources we promised in the future, it is enough to make up for their current loss of popularity. Why are you still refusing?"
Jiang Rong sighed, turned on her phone, clicked on the Weibo page, and entered the Weibo homepage of a first-line singer. It was the first first-line singer who had terminated the cooperation with her. A message was just posted on Weibo within an hour.
"The new song that my team and I have been working on for half a year will be released on the Qianqian Jingting platform at 10 o'clock tonight. You are welcome to listen to it. I believe you will not be disappointed."
This piece of news was forwarded and liked by tens of millions of fans of this first-line singer, becoming a small hit and attracting a lot of attention.
This first-line singer is the first veteran first-line singer to publicly announce the release of new works on the Qianqian Jingting platform!
President Wang frowned even more tightly: "So, you think they all want to go to Qianqian Jingting?"
Jiang Rong nodded gently: "I think it might be. The response Professor Wang caused in North America was really huge. Qianqian Jingting enjoyed huge benefits and attracted a large number of new users. Mr. Wang, what do you think..."
Jiang Rong pointed at the works on Qianqian Jingting’s overall list!
The first few works on the list are all Wang Qian’s works.
The latest novel is published first on Liu9shuba!
Ranked first is still Wang Qian's voice that amazed the whole of China, "Ashamed of Myself". The total number of downloads has exceeded 100 million so far, reaching more than 105 million. This data is very scary.
Ranked second is the song "Because of Love" co-produced by Wang Qian and Liu Shengnan, with a total download volume of more than 90 million, and it may soon exceed 100 million.
The third is still Wang Qian's work, the folk song When You Are Old, the total download volume has also reached more than 90 million, and it is not far from breaking 100 million.
The total download volume of many other works of Wang Qian has reached more than 70 to 80 million. Even the works that were previously released on Tengfei have also received 70 to 80 million downloads on Qianqian Jingting.
certainly!
Also in the top ten is Liu Shengnan's work, with a total download volume of over 80 million! Chen Xiaowen and Ru Ke's works also have very impressive download volumes, both exceeding 60 to 70 million.
These are shocking numbers.
The entire Chinese music scene is getting excited.
Many musicians, singers, and management companies have set their sights on this piece of cake and want to rush over to take a bite.
This situation.
Soaring can’t be stopped! No one can stop it.
Jiang Rong and Mr. Wang both understood this.
Therefore, both of them felt very powerless.
She watched helplessly as the big-name singers who had agreed to collaborate with her began to go back on their word, and then, without saying anything, they turned around and honestly threw themselves into Qian Qian Jingting's arms.
There was nothing they could do about it.
The price they offered was already very high. It couldn't be any higher. If it was any higher, it might really kill Tengfei.
Even with such a high premium and resources allocated, people can’t be retained!
Obviously, listening quietly can bring them more gains.
Short-term exposure and extremely high download data are directly visible to the naked eye. In the long run, it means the stability and improvement of status, and the stability and improvement of status is the most attractive to celebrities. Tengfei cannot provide this, and no other platform can provide it before.
Now it seems that Qianqian Jingting can give them what they want most.
so.
No one can stop the stars' desire to improve their status, which means destroying their wealth and career, which is more hateful than killing their parents.
Jiang Rong and Mr. Wang fell silent.
Both of them had a feeling that the game was over.
The light in Mr. Wang's eyes dimmed, and he looked a little depressed. He asked, "How are the contestants from the Voice International Competition going?"
Jiang Rong's voice became a little softer, and she said, "I contacted the two contestants who were ranked low. I had a preliminary contact with their agents. I gave them the price, and they said they would consider it. I think I should be able to get them. This price is very high! Moreover, this is considered as extra income for the contestants, and I can take the majority of it."
When Mr. Wang heard that there seemed to be some gains, his eyes lit up a little more, and he said, "That's good. We will keep in touch. It would be best if we can sign all the contestants except Wang Qian. Then we can compete with Wang Qian and Qian Qian Jing Ting, attract traffic, and other domestic singers will stay."
Jiang Rong nodded: "Well, I will try my best."
President Wang sighed, stood up and patted Jiang Rong on the shoulder. He believed in Jiang Rong's ability and said, "If you can overcome this difficulty and successfully go public, I will propose to give you an employee stock option reward second only to mine!"
Jiang Rong smiled: "Thank you, Mr. Wang."
After saying this, Mr. Wang turned and left.
Jiang Rong felt more motivated. She picked up the phone and made a quick call to continue contacting the contestants in the North American Voice World Competition.
Buzz! The phone is connected.
This time she called Miyuki Nakamori from the island country and said directly in English: "Hello, is this Miss Miyuki Nakamori?"
Miyuki Nakamori replied with a slightly tired tone: "Yes, I am Miyuki Nakamori, and you are?"
Jiang Rong: "Hello, I'm Jiang Rong, the general manager of Huaxia Tengfei Platform. Our Tengfei Platform is the largest music download platform in China. We want to cooperate with you and sign the agency copyright of your performance works in the Voice of China World Competition in China!"
Jiang Rong explained her origins and purpose in one breath, her eyes filled with anticipation and trepidation.
Miyuki Nakamori's voice became clearer: "Huaxia Music Download Platform?"
Jiang Rong: "Yes, China's largest music download platform, Tengfei. As far as I know, the music copyrights in China are in the hands of you contestants. We want to buy them at a high price, so that our fans in China can also download and listen to your works."
Miyuki Nakamori thought for a moment and said, "I know there is a Qianqian Jingting platform, right?"
Jiang Rong's face stiffened for a moment, and she explained, "Yes, there is a Qianqian Jingting platform. However, this platform has only been established for half a year, and its scale is still very small. Our Tengfei has been established for nearly ten years, and it is the largest legitimate music download platform in China..."
Miyuki Nakamori said directly: "Sorry, I want to cooperate with Qian Qian Jingting!"
Jiang Rong was puzzled: "Why? Because of the price? We can offer a higher price than Qian Qian Jing Ting. No matter how much they give you, we can always offer a higher price!"
Miyuki Nakamori quickly explained: "It's not because of the price, because I want to release my songs on the same platform as Professor Wang Qian. Sorry, I'll hang up first."
After saying that, the phone hung up.
Jiang Rong looked at the ringing phone and was stunned for a moment.
To release a song on the same platform as Wang Qian? What was the reason? Jiang Rong frowned and continued to pick up the phone and dial out.
this time.
She called Sophie.
(End of this chapter)