Chapter 412 411. One hundred million people online, how much is it worth? (Subscribe)
Ever since Wang Qian’s last live broadcast on DouYue for a short few minutes.
His legend is circulating throughout the entire Chinese Internet circle.
Within just a few minutes of the broadcast, there were more than 40 million people online, and the broadcast received hundreds of millions of rewards.
He is able to leverage the new era's Internet landscape on his own and is being pursued by several major Internet giants with huge investments.
These are unprecedented influences.
But!
Faced with a high-value contract.
Wang Qian refused at that time.
This not only makes many spectators anxious, but also makes several major Internet giants anxious.
The people who are eating melon seeds are anxious because they really want to interact with Wang Qian up close and hope to watch Wang Qian’s live broadcasts and videos often, so they hope that Wang Qian can post updates on all social platforms as soon as possible.
The giants are anxious because they are afraid of missing out on this trend and the opportunity to take off.
Anyone can clearly see how terrifying the amount of traffic Wang Qian has.
The fact that an outsider has created incredible sales records in the European and American markets is enough to prove Wang Qian's worldwide appeal.
Not to mention, there is also the official comparison of the audience data of The Voice of China World Championship! Everyone can see from the data that Wang Qian is now the most important figure in the ratings of the World Championship. At the peak, 3.6 billion people around the world watched his performances, which is also unprecedented. Even at the peak of the World Cup, there were not so many people watching.
Another vivid example is the Hua Xia Qian Qian Jing Ting music platform. Because it exclusively publishes Wang Qian's works and is Wang Qian's own platform, it attracted a lot of traffic during the World Championship. The number of paying users more than tripled in just one month, making it the real paid music overlord in China, with 300 to 400 million high-quality paying users, making all the giants jealous.
Another example is Weibo.
Wang Qian’s fans on Weibo have exceeded 100 million, making him the first public figure in the entire Chinese Internet to have over 100 million fans on a single platform. The highest record for other people is just over 30 million, which is a huge difference.
As a result, Weibo’s entire platform’s attention and active traffic increased significantly, which led to a surge in its market value.
Even though Wang Qian has rarely posted messages or interacted on Weibo recently, his personal homepage is still the most active comment area on Weibo, with millions of fans chatting and interacting here every day.
Among the many hot topics on Weibo at the moment, more than half are related to Wang Qian. Seven of the top ten most popular topics are related to Wang Qian. It is no exaggeration to say that Wang Qian alone now supports more than half of the traffic topics on Weibo.
Some industry insiders have suggested that if Weibo's servers can support Wang Qian's frequent interactions with fans, the traffic will be taken to a higher level, perhaps reaching a level comparable to that of several giants.
Therefore, no Internet giant wants to miss the traffic from Wang Qian.
What’s more, more importantly, all the giants in the industry know that Wang Qian is now at the peak of his traffic and his shelf life is running out. They must seize this traffic immediately, otherwise there will be no chance later.
So! Now several major Internet giants are very anxious, fearing that they will miss this opportunity to enter the international market or consolidate their dominance in their own fields at home.
When Qin Xuerong and DouYue were having a live broadcast, DouYue had actually already started promoting it, so the news quickly spread throughout the entire Internet space, and all other Internet giants were paying attention.
When Wang Qian started broadcasting, the entire DouYue platform experienced a slight lag.
But fortunately, it didn't get stuck, it was just a little bit choppy, but it was much better than Weibo's server.
The number of people online in Wang Qian's live broadcast room instantly increased from 0 to 3190820.
The barrage of comments flashed by densely, and many people were extremely excited to speak and report as soon as they came in.
"Professor Wang is awesome, the students from the Magic Piano Department are here for class."
"Mom, come and see Professor Wang."
"I finally waited until Professor Wang started broadcasting."
"Wow, Professor Wang is eating breakfast? It looks like he just got up? He and Xuerong are so affectionate!"
"What did Professor Wang eat for breakfast?"
"Woo woo woo, finally Professor Wang has arrived."
"A talented man and a beautiful woman, a perfect match, invincible. I admit that I am jealous."
"Wow, come and see God."
"Don't cry, I beg Professor Wang to sing a song live, I will give you a reward of one million."
"I beg Professor Wang to sing a song called Someone Like You. It made me cry."
"Professor Wang, where is Jiang Yu? Where is Murong Yue? Where is Juliet?"
"Professor Wang..."
…
Dense barrages of comments flashed by.
While eating, Wang Qian glanced at the barrage and saw that the number of people online had exceeded 10 million in just about ten seconds.
Wang Qian took a sip of porridge and said, "Good morning, everyone. I'm in Los Angeles, and it's almost noon now. But I just got up and am having breakfast. Don't copy me."
Qin Xuerong smiled at the camera, then moved to the side and sat out of the camera, instinctively trying to stay out of the camera as much as possible.
Qin Xuerong was willing to be the woman behind Wang Qian and provide Wang Qian with logistical support. She stared at the number of people online on the screen. The number of people increasing every second was in the millions. At this moment, the number of people online had increased by nearly ten million, and was about to break through twenty million.
Such a surge in numbers surprised Qin Xuerong a little.
The professionals from several major companies who were watching the live broadcast were also shocked.
They were all very aware of the terrifying attraction that Wang Qian possessed. The fact that more than 40 million people were online within a few minutes last time was the best proof of this.
They also thought that Wang Qian’s second live broadcast would definitely continue to break the record set by the last short live broadcast!
but……
Now the record-breaking speed is a bit too fast.
In just twenty seconds, there are already 20 million people online?
So it won’t take more than a minute to break the last record?
When DouYue and several senior executives were communicating in the group, their tone was very excited.
"Just after thirty seconds, the number of people online exceeded 20 million."
"It seems that we have underestimated the traffic of Wang Qian."
"Qin Xuerong still wants to raise the price. Now it seems that we should agree to the price increase."
"Let's take a look at the final data!"
"If we can sign it now, we should do it as soon as possible. Once the final data comes out, others will compete for it at all costs, and the price we pay will be even higher."
"If it could be faster, they would have done it a long time ago. The problem is that they don't want to speed up, so they are just raising the price."
"It's been a minute, and the number of people online has exceeded 40 million. It has reached the highest number of people online last time..."
"Hurry up and ask Qin Xuerong whether to sign an exclusive contract or not. No more nonsense, just 1 billion a year. During the World Championship, you will get 100 million for each live broadcast, and the length of the live broadcast is unlimited. After the World Championship, you will get 10 million for each live broadcast, and the duration is unlimited! We don't want any other gifts and advertising sales income, we will give it all to them."
"It's unlikely to be exclusive. Wang Qian and Qin Xuerong are both very smart and won't tie themselves to our platform. But I'll go ask..."
…
Wang Qian looked at some of the messages on the barrage while eating and chatting casually, saying: "Thank you very much for your support. To be honest, I didn't expect that I would have so many people supporting me singing English songs in North America. Thank you everyone. I will try my best to bring the championship back to China."
During this period of time, the reward information on the barrage never stopped. Basically, there were rewards of tens of thousands, and the income was at least millions.
Wang Qian didn't care about it and said softly: "Everyone should watch the live broadcast as a leisure and entertainment. Don't invest too much. If you can avoid giving rewards, don't give them."
Many people on the barrage said: "Eat breakfast live and earn tens of millions!"
"Professor Wang was the first anchor to ask people not to give him tips."
"Professor Wang's English songs are really nice. Even if I don't understand the lyrics, it's exciting to listen to the singing and music. I must download it to support it."
"Professor Wang, when will we promote our Chinese music on the world stage?"
"Professor Wang, are you and Sophie going to compete in the final? It's a pity for Miyuki, I like Miyuki Nakamori the most."
"Professor Wang, I heard that you, Miyuki Nakamori, and Sophie are all good friends. Is that true? Can you invite them to join us for the next live broadcast?"
"Professor Wang, please do more live broadcasts. I want to see you every day."
…
In less than two minutes, the number of people online in the live broadcast room exceeded 60 million...
Moreover, the speed of increase is very fast, and it is really on the way to reaching hundreds of millions.
All other industry insiders who were watching the live broadcast were shocked.
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This is the real number of people online. It is not the bubble period of the Internet live broadcast field a few years ago, when those live broadcast platforms used to make some messy so-called popularity or other self-created data, with popularity values of millions, tens of millions, or even hundreds of millions. In fact, the number of people online was only a few thousand or tens of thousands...
After official rectification, the live broadcast platform has become much more formal than before, the content has become more positive, and the data has become standardized.
It only displays as many viewers as there are, without any inflated numbers like popularity values.
On professional live streaming platforms such as Shark and Tiger Tooth, the top anchors generally have only tens of thousands of people online, while super anchors can have hundreds of thousands of people online at their peak, which is incredible.
The last time Wang Qian created more than 40 million people online, he broke countless live broadcast records, and the number of people online exceeded the number of people online at the same time on all live broadcast platforms.
And now...
The data in Wang Qian’s live broadcast room is even more amazing.
It took only two minutes to create the miracle of 60 million people online, which was shorter than the last time when 40 million people were online.
Moreover, the data continues to improve at a high speed.
If it is really possible to have hundreds of millions of people online at the same time.
I'm afraid that the major Internet giants will go crazy.
Qin Xuerong looked at the live broadcast data, and then saw that DouYue had sent her a new exclusive contract, which offered a signing fee of 1 billion yuan a year. The live broadcast appearance fee also doubled, and there was no limit on the live broadcast time. The salary was increased again.
This contract! Qin Xuerong was very excited when he saw it.
However, she knew that this might not be the limit.
because……
It has only been live for two minutes, and the number of online users is still increasing rapidly.
Moreover, the other major giants have not yet made any quotations.
Thinking about...
Qin Xuerong saw another message from Tencent: "Xuerong, we sincerely cooperate with Professor Wang. Exclusive contract, 1.2 billion a year! You only need to publish an interactive short video every day. One live broadcast during the World Championship will cost 110 million, and there must be at least one live broadcast per week, with no limit on the duration. After the World Championship, there will be a live broadcast for 20 million, at least once a week, with no limit on the live broadcast time, and the contract is one year! I believe DouYue will never be able to offer such a large exclusive contract."
Qin Xuerong smiled. Tencent was indeed the richest company and was willing to spend money. Anything that could be solved with money was not a problem for Tencent.
But she replied softly, "We refuse exclusivity, so there's no need to talk about this kind of contract, just talk about a regular contract."
Tencent was silent for a few seconds and then sent a message directly. It was obviously copied and pasted: "Regular contract, 500 million per year! 80 million for live broadcast during the World Championship, at least once a week, with no limit on duration! After the World Championship, 30 million for live broadcast, at least once a week, with no limit on duration. At the same time, it comes with a sincere JD contract! We have the greatest sincerity and expectation to cooperate with Professor Wang."
"Now is the time when Professor Wang is receiving the most attention worldwide. I hope you can sign with us as soon as possible and don't miss this opportunity. Once the World Championship is over, I believe all companies will reduce their offers to you by more than two-thirds! Every day that passes, the value of Professor Wang will decrease by one point."
The people from Tencent spoke to Qin Xuerong very sincerely. As the duration of the World Championship decreases, the shelf life of Wang Qian's traffic will also decrease, and his value will naturally decrease, so they hope to sign the contract as soon as possible.
Qin Xuerong did not reply, but looked at the regular contract that DouYue had just sent. "I know you will definitely refuse the exclusive contract. Our regular contract is absolutely sincere. In view of Professor Wang's popularity, we have increased his salary. 480 million a year! During the World Championship, the live broadcast will be 75 million, at least once a week, with no limit on the duration. After the World Championship, the live broadcast will be 20 million, once a week, with no limit on the duration. In addition, we guarantee that we will provide traffic support for every interactive video that Professor Wang releases, and we will also provide full platform promotion during the live broadcast."
"DouYue is the most suitable social platform for Professor Wang's development."
Those who made appointments also had confidence that Wang Qian would not reject them.
Now DouYue is the most active short video platform in China, and short videos are one of the main forms of entertainment for people of all ages. Watching DouYue short videos has become a daily habit and necessity for most people. No public figure will refuse to use the DouYue platform.
Qin Xuerong replied: "We also want to cooperate with you, but we hope to get the treatment we deserve. What do you think? If a person can attract hundreds of millions of people in China to watch within a few minutes of broadcasting, how much should this person be worth?"
Qin Xuerong copied this text and sent it to several giants who had submitted quotations one after another.
Several giants have all fallen silent...
They obviously didn't know how to answer Qin Xuerong for a moment.
Because there is no precedent for this.
If the money is calculated simply by the number of people, then they may not be able to afford it.
Because, for the top anchors with around 100,000 online viewers, the annual contract fee starts at 20 to 30 million.
If you calculate this way, with hundreds of millions of viewers online, that would be two or three hundred billion?
Even Tencent dares not say a word about this price.
so……
No one dared to answer.
and.
The number of people in the live broadcast room has not yet exceeded 100 million.
Everyone is still watching.
You can wait a little longer.
Qin Xuerong was not in a hurry either, she was also waiting.
Wang Qian himself was in no hurry. He slowly ate the Chinese breakfast prepared for him by the hotel while casually chatting with the audience in the live broadcast room: "If I return to China, I will have to wait until after the World Championships."
"As for releasing an album, I haven't made any plans yet. However, I will definitely make an album this year, and it must be an album that will be released worldwide."
"The work for the finals? We've already got some ideas, and I don't think it will disappoint you..."
"I won't sing during the live broadcast today. I just got up and am eating breakfast. Let me give my voice a rest."
…
Wang Qian was chatting.
The number of online users is still increasing rapidly.
Even though the number of viewers increased more and more slowly later on.
But, after five minutes, the long string of numbers finally turned into 1 and eight zeros.
Qin Xuerong's cell phone immediately started vibrating, with messages coming in one after another.
Several major giants and live streaming platforms, all of them have sent the latest news.
At this moment! They couldn't sit still.
(End of this chapter)