Xia Jingshu: "The wasteland there is very cheap now, ranging from a few yuan to more than ten yuan per square meter. You can buy at least several thousand square meters of wasteland for 100,000 yuan."
It is now 1979, the special economic zone has just been established, and many people are waiting and seeing.
Besides locals opening shops there, people from other places are drawn to the area by the large number of foreign merchants, the abundance of goods at low prices, and the potential to resell them elsewhere for a profit of several times the original price.
Almost no one thought of buying land there to set up factories or other industries.
Yu Rujia turned around, took out a passbook from her piggy bank, and handed it to him: "Here, there's exactly 100,000 here, I'll give it to you."
Xia Jingshu took the passbook: "Don't worry, I'll definitely get it done for you."
Yu Rujia thought for a moment and said, "Actually, you don't need to work so hard. If you like electronics, you can start small and start from scratch. You don't need to go all the way up right away."
Xia Jingshu: "So I plan to apply for a plot of land in Beijing to build a factory and buy equipment. While waiting, I will trade more goods to prepare more funds."
Throughout 1979, the Xia family was preoccupied with their own affairs.
Thanks to the braised meat business, the children have all managed to buy their own houses, but since they are too young and don't have ID cards, they can only register the houses under Yu Rujia's name.
Now, the only family member with any private property is Duoyi, the little one who has just started practicing martial arts.
In the spring of 1980, Huang Guihua and Xu Huiniang went to Beijing with their son.
Not seeing each other for a year or two did not affect their friendship at all.
After Yu Rujia's family moved to the capital, Erdan and the others often came to the Xia family to play with Duolu and the others, and they were very familiar with the place.
After greeting Yu Rujia, the group of friends chatted with Duofu and the others outside.
Yu Rujia led Huang Guihua and Xu Huiniang into the house, where they warmed themselves by the fire and chatted about everyone's changes.
Huang Guihua: "Yan Hong's family bought a shop in town and sells some general merchandise; my younger sister's family took over our clothing store there. Everyone is full of energy and says they want to make a big splash."
When Yu Rujia left, Zhou Yanhong was still immersed in taking care of her child. I didn’t expect her to get out of it so quickly and open a shop.
Jiang Damei was originally recruited by Huang Guihua to work in the clothing business. Huang Guihua, Guo Xiaojie, and Xu Huiniang, a trio, planned to come to the capital to make big money, so they transferred their shop in town to Jiang Damei.
Yu Rujia: "Now is the best time to start a business. As long as the products aren't bad, you can make money. Are you going to continue your clothing business in Beijing?"
Huang Guihua: "Yes, Hui Niang has the skills, Xiao Jie has the connections, and I just do the talking in the middle. It's mainly the two of them who make the difference."
Xu Huiniang said softly, "Without your promotion, the goods wouldn't sell. We can make money, and that's all thanks to you."
She originally didn't want to leave the comfort zone of the Shangfen Brigade, but Hua Zi said that he would be developing his career in Beijing in the future and suggested that they come and reserve a spot first.
Guo Xiaojie and Huang Guihua, these two business partners, have been scheming to come to Beijing to do big business and make big money.
She thought that Yu Rujia was here and had many acquaintances, so if something happened, she would have someone to help her. She thought she could give it a try, so she came along.
Yu Rujia: "The three of you have very different personalities, making you the best partners. However, I think Hui Niang's sewing skills are just too amazing. It would be a waste to use her to make clothes for ordinary people."
"How about opening a high-end counter? Rich people care about appearances and are willing to spend money."
Huang Guihua had been in business for a year or two and had gained some understanding of the industry, so she strongly agreed with Yu Rujia's suggestion.
Huang Guihua: "Rich people are indeed willing to spend money, but we are not famous, so the upper class will not notice our shop."
Yu Rujia: "You don't need to worry about that. Xiaojie is the daughter-in-law of the Wei family, which is a real wealthy family. Those who associate with them must be extraordinary people."
“My shop also sells some high-end pills, and there are many high-class people coming and going. If you trust me, you can make me a piece of clothing to wear first, and some customers will come and ask about it.”
"Then I can casually tell them where I bought it, and business will gradually come in."
As the eldest daughter-in-law of the Wei family, Guo Xiaojie would be introduced to the family's connections by the Wei family. If outsiders knew that she had opened a high-end clothing boutique, they would definitely go and support her.
Not to mention hers, those who can afford to shop at her store are all families with some wealth.
Xu Huiniang: "We definitely believe you, but we need to discuss this with Xiaojie. We'll let you know once we've decided."
As the clothing maker in the three-person partnership, observing other people's clothes has become a habit for Xu Huiniang. She often goes to other clothing stores to see which clothes are the most popular.
She knew perfectly well that selling her clothes to ordinary people was a loss for her.
If one could truly do business with the upper class as Yu Rujia suggested, one would definitely make more money.
Yu Rujia: "If you've thought it through, you can come to my shop and observe the clothing and style of wealthy people. Clothes sold in department stores are expensive, but if they're well-made, they can be sold for a few hundred yuan a piece."
"But those clothes can't be repeated. If you want to do this job, you have to understand the rules first."
Xu Huiniang's embroidery skills are definitely at a master level. She didn't have enough fabric to practice with before. If she had enough fabric, it would be possible for her to advance to become an embroidery master.
She said that the clothes made by Xu Huiniang could sell for a few hundred yuan, which was actually a low estimate. Some of the clothes sold in department stores were already selling for over a thousand yuan a piece.
The era of no tickets has begun. People no longer need to be restricted by tickets when buying things, nor do they need to worry about being labeled as capitalists. Enjoying life has gradually come to the forefront.
People who had been saving money in secret could finally spend it openly. As long as the items suited their taste, hundreds or thousands of dollars could be spent in an instant.
Two days later, Guo Xiaojie came to visit with Huang Guihua and Xu Huiniang.
Also traveling with them were Wei Jianqiang, Wei Hanjie, and Da Wa Hua Zi, among others.
The men naturally went to find Xia Jingshu, Duofu, and the others.
After greeting the Xia family, the three ladies went to Yu Rujia's courtyard to chat.
Guo Xiaojie: "Rujia, you said that Huiniang's skills are worth having a specialty store. I had thought about that before. I was worried about not having any customers, but with you here to support me, I feel relieved."
“I’ve only been back at your Jinghe Pharmacy for a little over half a month, and I’ve already heard about it several times. Especially your soap, which costs fifty yuan a bar. Anyone who’s willing to spend money there must be rich.”
“If you actually sit in the shop wearing the clothes Hui Niang made for a few days, we’ll get at least a few orders.”
“We’ve set up Hui Niang’s counter. We’re giving you the first two pieces of clothing as a gift. We need you to help us advertise. We can’t let you wear the same clothes every day.”
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