Ji Jinyao acted very quickly, and Zhao Mei received the news from the public relations company while she was still in class.
Out of respect for the class, Zhao Mei communicated with the person in charge and agreed to communicate again at a later time.
After saying that, Zhao Mei continued to study hard, and by the way, she did not forget to block a message.
When she came out of the teaching building again, the sky was already dark, even though she had avoided the spontaneous evening self-study sessions of most students at Capital University.
Because she had a full schedule of classes tomorrow, Zhao Mei did not go back home. Instead, she bought some food and went back to the dormitory. By the way, she called the head of the public relations company as promised.
"Hello? Let's talk formally now."
"Okay, then let me briefly summarize the situation. Basically, your new company needs some pre-opening promotion, right?"
"Almost. There's nothing wrong with your understanding."
"Could you please provide detailed information about the event? Schedule, content, location, etc?"
"Yes, I plan to start it a month before the opening. The content will mainly be a 12-hour live broadcast. I plan to draw two men and two women on Big Eyes to participate. Afterwards, I will show some video demonstrations of related courses and so on."
"So which platform do you live stream on? Do you need to buy traffic or something?"
"If nothing unexpected happens, it should be in Douyin."
"Okay, our suggestion is that you can buy traffic on both Big Eye and Douyin, and then negotiate with both platforms for recommended placement and resources, such as Douyin recommendations or Big Eye trending searches. However, this will be more expensive. If you have the funds, we suggest you consider insert placement on Big Eye and Douyin, which will be more cost-effective."
"...Buying traffic is like advertising? Wouldn't that be offensive to people?"
"It depends on how well your product and promotion match, and the purchase volume should be appropriate. Excessive purchases do have the risk of backlash, but there are times when this approach is necessary. It depends on your needs, and we can provide it."
"That's not necessary. I trust the professionals. They definitely have enough money. As for the amount, just don't make it too outrageous or offensive. I'll have someone give you a detailed explanation of the activities shortly."
"Okay, we will give you a plan as soon as we receive it."
After communicating with the public relations company, Zhao Mei originally wanted to ask Zhao Jing to write a statement, but then she thought, since she was the only one who knew the plan of this event, how should Zhao Jing write it?
I had no choice but to open my notebook, work hard all night, and send it to the public relations company.
After confirming that they had received it, I turned off the lights and collapsed on the bed, bravely facing the fact that I still had one day of classes tomorrow.
But it wasn't just Zhao Mei who worked hard. The public relations company, perhaps because they were paid well, also came up with plans very quickly.
When Zhao Mei was still in the last class of the morning, she sent out three plans in a row.
Zhao Mei could only watch while eating in the spacious cafeteria, and after watching it, she did not forget to send it to Huo Cailiang.
By the time Huo Cailiang finished reading it and the two of them finalized it through discussion, several days had passed.
In the end, Zhao Mei decided on a plan that split buying volume and promotion 20% to 80%. Although the person in charge strongly suggested that she split it 40% to 60%, Zhao Mei would rather not have even 20% at all. The question was about confidence.
The plan was implemented less than a week after it was finalized. It happened to be scheduled on a day when Zhao Mei did not have any classes, combined with the decoration time given by Du Chengping's team.
There are still three months left: one month for warm-up, one month for the lottery, and one month for training. It is a perfect arrangement.
The so-called warm-up is to promote and gain fame through the etiquette teaching videos and live broadcasts shot by Zhao Mei.
The preparations are almost done, so we’ll release the lucky draw tweet and get things on track.
The promotion and purchase mentioned above are mostly used in the video part.
On the first day of the official start of the plan, Zhao Mei obviously didn't need to go live. She simply posted a video she had recorded before, posted a lottery video preview on the homepage, and then forwarded the comments with her own account.
Zhao Mei refreshed her eyes, and after seeing the tweet, she immediately reposted, commented and liked it, then quickly left work.
"Zhao Mei ZM: Correct posture not only makes you more beautiful, but also ensures your health to the greatest extent."
Since Zhao Mei became famous in Hope Village, the number of her fans has increased to millions, although it seems not as good as some people who have hundreds of millions of fans.
But Zhao Mei has never bought fans for herself. In other words, these people are real, genuine fans.
Therefore, its value can be seen. Zhao Mei was also curious and looked at the prices of the business orders she posted on the Big Eyes Business Platform. They were shockingly expensive.
If you compare it with the company number you bought for a million, the difference is many times greater.
With so many active fans, there is naturally no shortage of people who wait and watch all year round. Not long after Zhao Mei's repost, many people, both good and bad, came to watch and comment.
"Let me see what good stuff the beautiful lady has posted! Oh! It's a beautiful lady's exercise video! Wifey, give her a big thumbs up!"
"Wife, just blink when you're kidnapped. Why are you accepting orders from a company that looks like a micro-business? Accepting everything will only hurt you!"
"There's nothing I can do. They gave me too much.jpg"
"I just smiled and said nothing. I hope everyone in the comment section can remember that the last brand you accused of accepting WeChat business ads is now going to Huacheng Fashion Week to win glory for the country. This should serve as a wake-up call."
"Who is this ordinary female internet celebrity? Why is she trending again? She just buys trending searches all the time, right?"
Regardless of whether all the comments were good or bad, at least the heat was quickly raised. Thanks to the efforts of the public relations company, this tweet quickly climbed to the top of the hot search list.
More and more people who didn't know Zhao Mei clicked in on the topic, but the popularity had gone from the initial uproar of both the black and red to a somewhat quieter state. It wasn't until more than ten minutes later that the hot search exploded again.
And this time corresponds exactly to the length of the video released by Zhao Mei.
As expected, people who have seen it or even tried it posted their opinions on the topic forum belatedly.
"Say Goodbye at Dawn: ...Who knows? I followed this and did a set, and I feel like my waist, which had been hurting for a long time, is back to normal. I can stand up and walk without hunching over. Is this thing really that effective? Is it some kind of metaphysics or psychological suggestion?"
"I'm the first one to post this, it really works. I was just checking it out, thinking it was just some pseudoscience trending, but then I couldn't help but try it. Now my waist feels like it's back to its youthful shape."
"The rehabilitation department answered the original poster's question. It shouldn't be a psychological suggestion. I watched her video and it does have a medical basis. I also followed her and it worked really well."
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