As the director counted down, a meeting scene was broadcast on the black screen. Occupying a large area on the screen were the seniors invited by the director, while in the lower right corner, there was a picture of six people sitting together captured by the camera.
As soon as Qiao Qiudie saw Zhao Mei's face clearly, she shook her head excitedly and screamed silently.
On the screen in front of her was Zheng Ning's pretty and smiling face. Zhao Mei looked helplessly at her arm that was being shaken innocently and shook her head.
Zheng Ning smiled and waved at the screen: "Everyone in the Village of Hope, good afternoon!"
People sitting in different postures also waved at the screen.
After confirming that there were no problems with the overall communication arrangements, Zheng Ning officially started his exclusive course. He liked to be fully prepared for everything he did, and he even made a PPT specifically for this course.
The 28-page PPT made everyone gasp in amazement, but Zheng Ning himself was completely unaware and just started his course seriously.
"In my career, I've seen celebrities like you here often run into a problem when promoting products."
"They are particularly embarrassed. Their facial expressions are always cold and indifferent, and they rarely speak. They basically rely on the professional anchors who are broadcasting with them to attract topics and introduce products. This is very unprofessional."
"And this will definitely not make people want to buy, which is also a common problem with many celebrity live broadcasts."
"Of course, you might say that if I get good quality goods and low prices, isn't that enough? But we always hope that more people will buy. What you need to do is to create demand, so that people who originally didn't want to buy will eventually place an order. At this time, you can't achieve this by just relying on low prices."
Zhao Mei listened to what Zheng Ning said earlier. Although she didn't have any needs, she had to say that he was definitely a talent because he could understand his industry and profession so thoroughly.
It’s just that the relevant industries now have formed a monopoly trend. If you step in rashly, you will just be delivering food. Many times, money alone can’t achieve anything.
She urged herself to be content. After all, she already had more money than she could spend. She was just struggling to enjoy the wealth in peace and satisfy her curiosity at the same time.
Back to Zheng Ning's course, he has already started teaching live streaming skills.
"When it comes to product introductions, it might seem like a simple matter of just reading a script; there are actually many complexities involved."
"Many viewers only hear you introduce the product when they first enter the live broadcast room. If your introduction is interesting and good enough, they will stay, and if it is not good enough, they will just leave. How can they spend money?"
"Generally speaking, it's best to add your own experience when introducing the dish, especially when it comes to food. After all, you've tasted it, but the audience hasn't. If you just recite the script, who would be interested?"
"At this time, you should write about the flavor of the product and what it feels like to eat, so that it is catchy and attractive enough."
"For example, let's promote a fruit, like peaches. The new pink peach variety is juicy, sweet, and juicy, and has a pleasant aroma. It's grown in Tong County, Yangcheng, where it enjoys ample sunlight and a suitable geographical environment. It's a carefully improved new variety..."
Although Zheng Ning's lectures contained a lot of useful information, perhaps because of his talent, he never made people feel bored. Even Zhao Mei, who didn't listen carefully at the beginning, gradually became more serious later on.
In Zhao Mei's opinion, a lot of knowledge is at the level of teaching the apprentice and starving the master to death. In this regard, she has to sigh that Zheng Ning is really broad-minded.
After all, when celebrities reach the end of their careers, they basically just hang out in live streaming to sell goods, which in a sense is also cultivating competitors.
Although Zheng Ning made a 28-page PPT and spoke page by page for two hours, no one found it difficult.
Instead, when Zheng Ning turned to the last page of the PPT to make his conclusion, the six people looked at him with admiration.
Zheng Ning blushed a little. "That's all for today's live stream. I hope everyone's test broadcast tonight goes smoothly. It's also considered the final assignment. I'll give feedback to the director about those who performed well."
After Zheng Ning officially left the meeting, Yu Chen stood back in the center of the living room, but the large screen that took up quite a lot of space was not removed.
Perhaps sensing the bewildered looks in the crowd, Yu Chen cleared his throat. "Since the show will officially begin live in the evening, the screens here will be linked to and broadcasting footage from the live studio in real time. You can also interact with them here."
"I hope you all can perform well in the upcoming evening live broadcast. This time, we will only have a very small number of products for you to test, as a warm-up and practice for tomorrow's official product launch."
"Do you have any questions?"
Zhao Mei spoke decisively after hearing this and asked the question she had been curious about for a long time: "Yes, I wonder what the purpose of the production steps of the specialty that the director talked about this morning is?"
Yu Chen didn't seem surprised that she would ask this question. "This involves the rules of the official live broadcast later. You will be asked to take a short quiz during each official live broadcast. There are ten questions in total. If you answer all of them correctly, you will get extra time during the live broadcast."
Before Zhao Mei could continue asking, Qiao Qiudie spoke first, "Since we're not in competition, it doesn't really matter whether we add extra hours or how much we sell, right?"
Yu Chen shook his head slightly. "Of course it does matter, because there's a hidden rule: after the daily statistics are completed, the program team will donate a proportion of your live broadcast profits to local construction projects."
"And because we're collaborating with the local community, if our donations reach the required amount, we'll be awarded a medal for special contributions. Of course, this is a collective goal, and we don't engage in vicious competition."
Everyone's faces changed when they heard this. The Medal of Special Contribution to Artists is a very valuable award in China. Although it does not have any high-sounding rights, it itself symbolizes the recognition of the Chinese people. In the entertainment industry, a world of fame and fortune, this medal is like a golden buff.
Of course, there are still substantial benefits. For example, artists with this medal will be given priority and considered when the Chinese authorities shoot related promotional and cultural products.
The last time this medal was awarded was to an old actress two years ago. She has been doing charity work for many years, sponsoring many remote and backward primary schools, building music classrooms, and even going to the countryside to teach, setting an example and promoting charity.
This award was so significant that He Xingwen couldn't help but ask, "Director, are you really going to give me such an important medal?"
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