Chapter 33 Press Conference: A Highlight Turns into a Social Disaster
Shang Wu's eyes turned slightly cold as she dismissed Zhou Yanci and sent him inside.
"Ladies and gentlemen, I have an important decision to announce: the new product launch will be moved up to tomorrow."
Everyone was stunned when he finished speaking.
Ji Yu asked incredulously, "The press conference was originally scheduled for much longer, why was it suddenly moved to tomorrow?"
A-Ying rarely chimed in, "We've already notified the reporters and major media outlets. Director Shang, is there some special circumstance that necessitates an advance notice?"
Shang Wu walked over and lightly tapped the table with her fingertips.
"After the release date was announced, did many people complain that it would take a long time?"
Everyone nodded.
"We've been building hype for almost a month, and now we have to wait another two weeks. Isn't this too much of a scarcity marketing tactic, and might cause resentment?"
After a moment's thought, everyone nodded.
Ji Yu couldn't understand, so she simply looked back and forth at Shang Wu and everyone else's reactions.
Shang Wu raised an eyebrow: "Our marketing strategy emphasizes building anticipation before release. We haven't had anything new in the past three years. Releasing it ahead of schedule tomorrow will give consumers who have been waiting anxiously a surprise. Holding our first offline launch event will also attract many curious people to come and watch."
"All things considered, tomorrow is the best time. Surprise attacks often have better results, I guarantee it."
Shang Wu was the pillar of the jewelry department, so when she said it was okay, no one had any objections.
However, all the planned work needs to be moved up.
Shang Wu smiled slightly: "Message me privately tonight, and I'll give each of you 20,000 yuan as temporary overtime pay. Thank you all for your hard work. Let's work hard for the jewelry department's good results."
Upon hearing about the 20,000 yuan overtime pay, everyone was instantly energized and began working with great enthusiasm.
The meeting room quickly emptied.
Ji Yu looked at the people bustling about in the office area with surprise.
"Wait a minute, are you sure you want to release it tomorrow? I haven't memorized the script yet."
Shang Wu looked at her and smiled gently and confidently: "Trust me, every time a new product is launched, doesn't your reputation steadily rise to a new level? This time, under the pressure of the company's performance targets, I have carefully considered taking a different approach, and it will definitely work."
She gently patted Ji Yu's shoulder: "Go and memorize your script. Your era of internet fame has arrived."
Ji Yu's eyes widened as she listened, completely absorbed in the delicious pancake, unable to tear herself away.
She, who was always late and left early, taking things for granted and not taking her work seriously, was also full of energy and went back to the office to memorize her manuscript.
Next, the advertising department purchased a large screen in the city, and the press conference will be held tomorrow night at 8 pm.
The marketing department bought trending searches and promoted the product in short videos to boost Ji Yu's popularity.
The jewelry department staff quickly finalized the venue for the press conference and re-contacted and invited media and reporters.
With all departments launching a barrage of attacks, the sudden surge in popularity, as Shang Wu predicted, reached an all-time high.
Just when everything was almost ready, Zhou Yanci and the shareholders received a notification from Shang Wu.
Shang Wu gave the same explanation to his employees.
Faced with unprecedented popularity and Shangwu's three-year track record of never making a mistake, Zhou Yanci took the lead in supporting the project without any objections.
He stood beside Shang Wu, chuckling softly, "I've always had unwavering faith in A-Wu's judgment. This time, I guarantee that the sales of the limited-edition new product, released ahead of schedule, will only increase."
Shang Wu concealed the cold glint in his eyes and confidently assured, "This time, I will make the success of this press conference a trendsetter in the marketing market. Please look forward to it and trust me this time."
The shareholders looked at each other, and finally had no further objections.
After leaving the conference room, Zhou Yanci revealed a hint of worry: "Awu, I can guarantee you, this time it can only succeed, and it will be an unprecedented success."
"Of course! I've improved the design. Even if it's a work by Qiu Ting, it's sure to be a big seller. Trust me."
Shang Wu's eyes were fixed intently, and his tone was excited.
Zhou Yanci breathed a sigh of relief, taking her happiness as a guarantee of success.
Little did they know, this was merely Shang Wu's feeling of exhilaration and excitement at being able to take revenge.
…
night.
Shang Wu left the company and took Ji Yu to see the venue.
In the car, Ji Yu held her phone and exclaimed in surprise, "The press conference video has already received 300,000 likes? This level of popularity has never been seen before!"
"I told you to trust me, you won't go wrong."
Shang Wu gave a perfunctory reply and sent Qiu Ting a message.
There are only four characters.
Be prepared.
Ji Yu laughed: "Awu, if I can become a mainstream international designer this time, I will love you to death!"
As she spoke, she opened the comments section, her smile slightly stiffening.
Surprisingly, more people in the comments section were looking forward to Shang Wu's appearance.
"I heard that Director Shang is even more beautiful in person than online, with an unbelievably small face. I really want to see her in person! Alas, I can only catch a glimpse of her beauty through the live stream."
"I've always trusted Director Shang's quality control abilities. I wonder what kind of consumer benefits she'll offer this time. I really want to buy!"
Seeing these comments about buying jewelry, all aimed at Shang Wu, Ji Yu's face darkened.
She gripped her phone tightly, and when she looked up, she suddenly saw Shang Wu's face.
"Awu, why hasn't the wound Li Chengzhang inflicted on you healed yet?"
Shang Wu paused, then covered her cheek: "Yes, the wound is a bit deep, and it's only just started to scab over."
"If you appear on camera like this, at press conferences and live streams, people will start speculating, right? It will cause unnecessary trouble. Maybe you shouldn't go on stage at press conferences?"
Ji Yu feigned concern, acting as if she was doing it for her own good.
Shang Wu chuckled and immediately said, "Of course. I've already said that you're the only main character at this press conference. All the promotional materials for these works are your own hard work. Don't worry, I won't be on camera."
She took Ji Yu's hand and said, word by word, "All the beautiful scenery belongs to you alone."
"Awu...you're so kind!"
Ji Yu feigned being moved and rushed over to hug Shang Wu tightly.
Shang Wu gently patted her back: "Rest in peace."
"Huh? What?" Ji Yu nuzzled her shoulder.
Shang Wu hugged her closer, and as she closed her eyes, ten years of heartfelt devotion and the scenes of betrayal came flooding back.
She said, "I mean, don't worry."
...
The next evening.
The venue for the press conference was quickly set up.
Reporters and media from all over the city rushed to the scene.
To show that she took it seriously, Zhou Yanci and Shang Wu arrived together and sat in the audience to watch the press conference.
Before the press conference even started, reporters were already snapping photos of the two of them.
Shang Wu maintained her smile, her gaze sweeping across the entrance, where she saw a handsome and refined young man enter.
Their eyes met, she nodded slightly to the man, and then looked away to face the reporter.
At exactly eight o'clock, the press conference officially began.
Amidst thunderous applause, several new jewelry pieces, covered with red cloth, were brought out.
Ji Yu made her entrance in a stunning deep purple gown that Shang Wu had prepared for her.
"Good evening, media reporters and viewers. I am designer Ji Yu. Welcome to my collection launch, which is also the winter limited edition new product launch for the third anniversary of Chengzhou Jewelry Department."
Shang Wu listened from below the stage, and as everyone applauded again, a mocking smile crept across her face.
How could you memorize the script so fluently?
It seems that Ji Yu really did stay up all night memorizing the press conference script, just as she said, in order to steal the spotlight.
Ji Yu gestured for the camera to zoom in, stood by the table holding a microphone, and pinched a corner of the red cloth in her hand.
"Next, I'll count down from three and then you can enjoy this limited-edition new product. If there are any shortcomings, please feel free to offer your suggestions."
Everyone stared wide-eyed with anticipation.
"Three, two, one!"
With a whoosh, the red cloth was pulled down.
The three limited editions have been revealed.
The ruby pendant is framed with gold wire twisted into a rose shape, resembling a flame enveloped in moonlight.
The combination of South Sea pearls and diamonds creates a magnificent six-pointed star ring that refracts a cool and elegant light.
And the most eye-catching and anticipated item of the day is the first women's jewelry watch launched by the jewelry department, featuring a blue zirconia dial, high-tech inlaid pink diamond hands, and a clear blue-pink color scheme, resembling cherry blossoms falling on the azure sea.
"This, this is simply a work of art that should be placed in a jewelry museum!"
"Designer Ji, you're a genius!"
The entire audience erupted in cheers of amazement.
There were very few words spoken throughout the audience; the remaining people were speechless in the face of the beauty of the artwork.
Even Zhou Yanci, who was sitting in the audience, was stunned.
The young man who had exchanged glances with Shang Wu stared intently, his eyes filled with admiration.
His discarded draft, after Shang Wu's guidance in revising some details and color schemes, became surprisingly exquisite and lifelike...
The audience waiting in the live stream went wild! The number of viewers skyrocketed from hundreds of thousands to millions.
As the spotlight shone down, the jewelry shone brightly, and all the reporters pointed their cameras at the jewelry and at Ji Yu.
The spotlight and praise poured in, overwhelming everyone.
Ji Yu reveled in her moment of glory, her brows beaming with pride: "These three are the limited-edition designs I painstakingly created. They embody the culmination of three months of hard work, day and night! I hope they won't disappoint everyone!"
Shang Wu narrowed her eyes as she watched the reporters rush to ask questions.
"What are the sources of inspiration for Designer Ji's work?"
"Do these limited-edition jewelry pieces, like before, all have their own conceptual connections?"
"Could you share your creative process? Why isn't Director Shang on stage today? Was she not involved in the design?"
Ji Yu answered everyone's questions with a smile, but paused when she mentioned Shang Wu.
Looking at Shang Wu, who was watching everything from below the stage, she suddenly felt that the girl from an ordinary family who always felt inferior in front of the wealthy Shang family could finally hold her head high.
She doesn't need to be jealous of Shang Wu's perfect family background, excellent educational environment, strong design talent, and beautiful face.
Even if it was perfect and flawless, it has been ruined by her and Zhou Yanci working together!
Starting today, she will reach new heights with these works, becoming even more famous than Shang Wu as a designer!
“Ah Wu worked so hard in the past. Three years ago, she brought me to Chengzhou and watched each of my works go from conception to completion.”
Ji Yu spoke softly, her voice filled with gratitude.
Her gaze swept over Shang Wu, a fake smile playing on her lips: "This is also the first time that I have completely broken away from her to create such a set of works. Whether it is the design draft or the birth of the work, I have strictly controlled it and tried my best to make it better than our previous collaborations."
Reporters in the audience all pointed their cameras at Shang Wu.
Shang Wu watched the woman on stage, her eyebrows dancing animatedly, and silently pressed the remote control in her pocket.
In the past, when every painstakingly crafted design was attributed to someone else, the feeling was more heartbreaking than giving away one's own child to another.
She painstakingly pushed Ji Yu to the altar, making her the source of Ji Yu's fame and glory, only to have all her efforts erased by the other party.
The concessions and grievances that I couldn't express for three years should finally come to an end today.
The next second, the big screen changed color.
Two identical design drafts were suddenly displayed for comparison, with the words "Stealing and plagiarizing your work, may you be struck by lightning!" printed in large red letters.
The entire audience was stunned.
Zhou Yanci's face darkened.
Ji Yu turned to look at the big screen and was stunned.
Bang!
A bench fell over somewhere on the sidelines, making a loud noise.
Everyone turned to look at the source of the sound.
A young man with a cold face stared intently at Ji Yu as he slowly walked onto the stage.
“Designer Ji, I am the true creator of this work. Aren’t you ashamed to claim it as your own hard work?”
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