Shang Wu's eyes turned slightly cold as she dismissed Zhou Yanci and sent him inside.
"Ladies and gentlemen, I have an important decision to announce: the new product launch will be moved up to tomorrow."
Everyone was stunned when he finished speaking.
Ji Yu asked incredulously, "The press conference was originally scheduled for much longer, why was it suddenly moved to tomorrow?"
A-Ying rarely chimed in, "We've already notified the reporters and major media outlets. Director Shang, is there some special circumstance that necessitates an advance notice?"
Shang Wu walked over and lightly tapped the table with her fingertips.
"After the release date was announced, did many people complain that it would take a long time?"
Everyone nodded.
"We've been building hype for almost a month, and now we have to wait another two weeks. Isn't this too much of a scarcity marketing tactic, and might cause resentment?"
After a moment's thought, everyone nodded.
Ji Yu couldn't understand, so she simply looked back and forth at Shang Wu and everyone else's reactions.
Shang Wu raised an eyebrow: "Our marketing strategy emphasizes building anticipation before release. We haven't had anything new in the past three years. Releasing it ahead of schedule tomorrow will give consumers who have been waiting anxiously a surprise. Holding our first offline launch event will also attract many curious people to come and watch."
"All things considered, tomorrow is the best time. Surprise attacks often have better results, I guarantee it."
Shang Wu was the pillar of the jewelry department, so when she said it was okay, no one had any objections.
However, all the planned work needs to be moved up.
Shang Wu smiled slightly: "Message me privately tonight, and I'll give each of you 20,000 yuan as temporary overtime pay. Thank you all for your hard work. Let's work hard for the jewelry department's good results."
Upon hearing about the 20,000 yuan overtime pay, everyone was instantly energized and began working with great enthusiasm.
The meeting room quickly emptied.
Ji Yu looked at the people bustling about in the office area with surprise.
"Wait a minute, are you sure you want to release it tomorrow? I haven't memorized the script yet."
Shang Wu looked at her and smiled gently and confidently: "Trust me, every time a new product is launched, doesn't your reputation steadily rise to a new level? This time, under the pressure of the company's performance targets, I have carefully considered taking a different approach, and it will definitely work."
She gently patted Ji Yu's shoulder: "Go and memorize your script. Your era of internet fame has arrived."
Ji Yu's eyes widened as she listened, completely absorbed in the delicious pancake, unable to tear herself away.
She, who was always late and left early, taking things for granted and not taking her work seriously, was also full of energy and went back to the office to memorize her manuscript.
Next, the advertising department purchased a large screen in the city, and the press conference will be held tomorrow night at 8 pm.
The marketing department bought trending searches and promoted the product in short videos to boost Ji Yu's popularity.
The jewelry department staff quickly finalized the venue for the press conference and re-contacted and invited media and reporters.
With all departments launching a barrage of attacks, the sudden surge in popularity, as Shang Wu predicted, reached an all-time high.
Just when everything was almost ready, Zhou Yanci and the shareholders received a notification from Shang Wu.
Shang Wu gave the same explanation to his employees.
Faced with unprecedented popularity and Shangwu's three-year track record of never making a mistake, Zhou Yanci took the lead in supporting the project without any objections.
He stood beside Shang Wu, chuckling softly, "I've always had unwavering faith in A-Wu's judgment. This time, I guarantee that the sales of the limited-edition new product, released ahead of schedule, will only increase."
Shang Wu concealed the cold glint in his eyes and confidently assured, "This time, I will make the success of this press conference a trendsetter in the marketing market. Please look forward to it and trust me this time."
The shareholders looked at each other, and finally had no further objections.
After leaving the conference room, Zhou Yanci revealed a hint of worry: "Awu, I can guarantee you, this time it can only succeed, and it will be an unprecedented success."
"Of course! I've improved the design. Even if it's a work by Qiu Ting, it's sure to be a big seller. Trust me."
Shang Wu's eyes were fixed intently, and his tone was excited.
Zhou Yanci breathed a sigh of relief, taking her happiness as a guarantee of success.
Little did they know, this was merely Shang Wu's feeling of exhilaration and excitement at being able to take revenge.
…
night.
Shang Wu left the company and took Ji Yu to see the venue.
In the car, Ji Yu exclaimed in surprise while holding her phone: "The press conference video has 300,000 likes? This level of popularity has never happened before!"
"I told you to trust me, you won't go wrong."
Shang Wu gave a perfunctory reply and sent Qiu Ting a message.
There are only four characters.
Be prepared.
Ji Yu laughed: "Awu, if I can become a mainstream international designer this time, I will love you to death!"
As she spoke, she opened the comments section, her smile slightly stiffening.
Surprisingly, more people in the comments section were looking forward to Shang Wu's appearance.
"I heard that Director Shang is even more beautiful in person than online, with an unbelievably small face. I really want to see her in person! Alas, I can only catch a glimpse of her beauty through the live stream."
"I've always trusted Director Shang's quality control abilities. I wonder what kind of consumer benefits she'll offer this time. I really want to buy!"
Seeing these comments about buying jewelry, all aimed at Shang Wu, Ji Yu's face darkened.
She gripped her phone tightly, and when she looked up, she suddenly saw Shang Wu's face.
"Awu, why hasn't the wound you got from Li Chengzhang last time healed yet?"
Shang Wu paused, then covered her cheek: "Yes, the wound is a bit deep, and it's only just started to scab over."
"If you appear on camera like this, at press conferences and live streams, people will start speculating, right? It will cause unnecessary trouble. Maybe you shouldn't go on stage at press conferences?"
Ji Yu feigned concern, acting as if she was doing it for her own good.
Shang Wu chuckled and immediately said, "Of course. I've already said that you're the only main character at this press conference. All the promotional materials for these works are your own hard work. Don't worry, I won't be on camera."
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