Chapter 132: Traditional Chinese Medicine Wants to Rob the Rich and Help the Poor
Uncle Lin came here this time actually for the Lin family Lingnan Hall.
As the patriarch of the Lin family, he naturally has to manage all the affairs of the entire family, including the villagers' private and public affairs. The power of the patriarch in the south is so great.
"Asen, look, your Lingnantang Clinic only has one room, and the decoration is very ordinary. How many patients nowadays are snobbish? When they see your decoration, they think you have no strength. Which powerful Chinese medicine clinic is not decorated like a palace?
Another thing is that the environment in our village is really bad. There is only a small road in front of your house, and there is no place for patients to park when they come to see a doctor. This gives patients a very bad medical experience, which is also an important reason why your business was poor in the past.
Now your Lingnan Hall has become famous thanks to Angong Niuhuang Wan. Grandpa knows the importance of reputation, so you should also take this opportunity to reform Lingnan Hall. After all, this is a craft passed down from our Lin ancestors and cannot be lost."
Lin Musen was still very receptive to advice.
Moreover, he had long been aware of the plight of his own clinic and was interested in renovating Lingnan Hall:
"Grandpa, you're right. I had the same idea. I was planning to renovate the Chinese medicine clinic, but it was later destroyed and I had to stop the work."
Uncle Lin shook his head: "It's too small, the pattern is too small."
Lin Sanqi was quick-witted and immediately interrupted:
"Grandpa, are you suggesting that the Chinese medicine clinic should move to a larger location and reopen? Shouldn't it be confined to our village?"
Uncle Lin laughed, pointed at Lin Sanqi and said:
"Look, my good grandson is really smart. Young people are always bold in doing things. It's okay to live in the village, but we can't do business in the village. We should either not do it or do it in one go."
Lin Musen blushed and thought that he had indeed made a small fortune recently, but it would be difficult to make a fortune in Huadu, where every inch of land is worth a lot of money.
A penny can make a hero fall.
"Grandpa, this, this, the housing prices are too high now, I..."
Uncle Lin rolled his eyes at Lin Musen and gestured towards the Cordyceps that filled the room.
"Nao, are these Cordyceps yours? Or were they deposited by someone else?"
Lin Musen looked at his son uncertainly and asked, "Is it...from our family...?"
Lin Sanqi confirmed in a low voice: "It's ours."
"That's good, Asen, you're so stubborn and conservative. You don't have any money? Don't you have over 10 million in the bank? Even if you don't have that much, how much can you sell all that Cordyceps for? Even if you don't have any money, you can still borrow a few million from the clan's public account."
In a word, money is not a problem.
Lin Musen had other concerns:
"Grandpa, you know we don't have much power. If it weren't for Grandpa and the clansmen's support during the Zhou family incident, we would have suffered a huge loss. If I were to open a Chinese medicine clinic somewhere else and bring out some rare treasures, I'm afraid others would covet them and blackmail me, and I'd never have peace."
Lin Sanqi still agreed with this point.
Let’s not talk about whether the top capital will be ruthless and plunder.
A gangster comes with a green dragon on his left and a white tiger on his right, and a gold necklace like a dog chain around his neck. He says he has his eyes on the hundred-year-old wild ginseng in the living room of your house and offers you 1,000 yuan.
What are you going to do?
If you give it to someone, there will be endless troubles. Today the gangsters want ginseng, tomorrow they will ask for money, and the day after tomorrow they may want your life.
But if you don't give it to me, will you be able to open your clinic? Will you be able to continue your business? Will your family be able to live in peace?
Okay, you said you made money and hired dozens of security guards to guard the door every day, and see if these gangsters dare to come and cause trouble.
They don't come openly, but secretly. They gather a group of people wearing mourning clothes, playing music and coming to the door of your clinic crying and making a fuss, saying that someone died after taking the Lingnan Hall Chinese medicine. How should you respond?
I've done that to you two or three times in a month. Your reputation is ruined. Will any patients dare to come to the clinic?
Lin Musen expressed his concerns, but Uncle Lin didn't take it seriously:
"You, you've always been worried since you were little. Grandpa knew you weren't cut out for big business!"
When Lin Bingqiao heard her grandfather mocking her father in this way, she burst out laughing and was glared at by Lin Musen.
"Have you forgotten what our Shilou Village is all about? There are so many properties in the village. Instead of renting them out to others, of course we should rent them out to our own family, the Lin family. I came here to discuss this matter. Grandpa has chosen the location for you."
In the southeast corner of the village, near May Square, a photo studio once rented a small building from us. It was two stories and about 1,000 square meters. Now that the studio has closed down, I've taken the building back.
This location is great! It's right next to Zhongshan Avenue and across from Tianhe Park. It's bustling with people, convenient parking, and right next to a commercial street. It's definitely the right place for you to open the Lingnan Hall Chinese Medicine Clinic."
While Grandpa Lin was introducing, Lin Musen and Lin Sanqi were already recalling which small building it was.
Originally, Shilou Village not only had a village, but also large tracts of farmland. Later, with the expansion of Huadu City, all the farmland in Shilou Village was developed by the village itself, except for a small piece occupied by a university.
Therefore, the office buildings and commercial plazas built around Shilou Village are almost all properties of the Lin family of Shilou Village.
This is also the reason why Shilou Village has assets worth tens of billions of yuan. The money distributed as dividends in the village at the end of the year is actually the rental money from various properties.
For Uncle Lin, it was a simple matter to clear a place for his people to open a Chinese medicine clinic.
Suddenly, Lin Sanqi slapped his thigh and shouted excitedly:
"This location is great. The surrounding transportation is convenient and the business is developed. The key is that the May Square is our village's property. If anyone is really blind and wants to cause trouble, the village protection team will not let them off. Grandpa is so thoughtful~~~"
Uncle Lin raised his chin and said proudly:
"Of course. Is there anything Grandpa can't handle? I guarantee you'll be satisfied! Let's go check out the house."
May Square, small photo studio.
Lin Sanqi looked at the small second building in front of him, and then at the large square in front of the building. The key point was that it was separated by a green belt, so cars could not park in, eliminating the trouble of random parking.
There are towering trees on both sides of the building and a small river behind it.
Uncle Lin took out a bunch of keys, searched for a long time, and tried many times before finally finding the key to open the photo studio.
The photo studio had been emptied. After Lin Musen and Lin Sanqi entered the room, they looked it up and down, and they liked it more and more.
The Lin family father and son used an idiom to describe this small building, which is "quiet in the midst of noise". It would be perfect if it were used to open a traditional Chinese medicine clinic.
Uncle Lin also gave some advice at this time:
"Asen, look at this area on the first floor. You can open a Chinese medicine clinic and treat patients. This area can be designed as a Chinese medicine shop. In the past, you only collected consultation fees, but don't forget that Chinese medicine has the highest profit. You have to open it."
Lin Sanqi thought that the head of his family had a very sharp eye. Even though he was not an expert in traditional Chinese medicine, he could tell at a glance which area was the most profitable.
"It's not just a matter of making money, it's also a matter of quality control of medicinal materials. In addition to good prescriptions, you Chinese medicine practitioners must also have good medicinal materials. Otherwise, no matter how good your prescription is, if the medicinal materials are not authentic or the effect is poor, it will affect the reputation of Lingnan Hall.
So whether it's to make money or to achieve the best results, you have to keep this Chinese medicine shop in your own hands. At worst, you can just hire a few retired Chinese medicine practitioners to work for you. If you want to expand your business, you have to be willing to invest."
Lin Musen believed in the clan leader's judgment without a second thought, so he nodded solemnly and said:
"Grandpa is right. I was too conservative before. Once the new clinic opens, I will definitely open a Chinese medicine pharmacy as well."
Uncle Lin was satisfied to hear that his nephew listened to his advice, so he continued to offer advice with a smile:
"Not only do I want to open my own Chinese medicine pharmacy, but today, seeing all the Cordyceps in your store, I suddenly had another idea. On the second floor, we can open a treasure house of Chinese herbal medicines."
"Treasure House?"
Lin Musen and Lin Sanqi were a little confused.
"Yes, the Treasure House, just like the Treasure House in a museum. Play to your strengths.
For example, take out your Angong Niuhuang Pills that cost 150,000 yuan per pill and the Cordyceps sinensis that cost hundreds of thousands of yuan per pound, then give the medicinal materials high-end packaging, get some high-end cabinets, and hire a few beautiful female sales clerks to explain the products.
Let me tell you, rich people just fall for this. The more luxurious your interior decoration, the more excessive the packaging of the medicinal materials, and the higher the price, the more they feel you are getting great value for money, which widens the gap between them and ordinary people.
When wealthy people buy things, they want them to be of high quality, like authentic medicinal herbs. Another thing they want is that they want them to be expensive, so that they can afford them when others can't.
This is the sense of privilege. Don't worry about whether the rich are stupid or not. Face is the most important thing. This is the only way to make money from rich people. Do you understand?
Lin Sanqi slapped his thigh excitedly again:
"I understand, Grandpa. You mean to make our Chinese herbal medicines go the high-end route, just like a high-end club, where only the rich can visit and afford to buy. That way, the rich will feel superior and will be more willing to pay."
Uncle Lin smiled and said, "You are young after all, your brain works quickly."
Lin Musen's mind was still a little confused, and he objected:
"But our ancestors opened a clinic. Besides providing for their families, the most important thing was to help the world and save lives. If we set our prices so high that ordinary people can't afford our medicine or treatment, wouldn't that go against our original aspirations?"
Lin Sanqi knew that his father was an honest man, so he persuaded him:
"Dad, there's actually no contradiction here. The Treasure House upstairs is for the rich, while the Clinic downstairs serves the general public. Even if the Clinic doesn't make money, as long as the Herbal Medicine Shop does, that's fine. That way, we can earn money from the rich to subsidize the poor. Isn't that just another form of robbing the rich to help the poor?"
Lin Musen then turned around and asked: "Can it be operated this way?"
(End of this chapter)
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