Chapter 719: Angering the Pu'er Tea Association



Lin Chen is not bragging. Lin Chen and Liu Fangfang graduated from the Tea Science Department of China Agricultural University, which is equivalent to the Whampoa Military Academy in the domestic tea industry.

Let me put it this way, whether it is the major tea research institutes or the major tea merchants in China, if you count them closely, they are all seniors and juniors, and this is the academic network.

To use the terms of fantasy novels, China Agricultural University is a sect, and the sect disciples, elders at all levels, and peak masters are all powerful connections.

As for others who sell tea, they can only be considered as independent practitioners and have relatively poor risk resistance.

It is almost impossible for those casual cultivators to get a "Foundation Building Pill" (high-end tea).

After Lin Chen returned home, he sorted out the photos and videos of tea he had taken on his mobile phone, and then began to post them one by one in the university group.

"Dear teachers, seniors, I am currently the head of the tea sales department of Lingnantang Group. Our company has acquired a batch of top-grade Pu'er tea, including the following varieties:

The first tier includes Mansong, the second tier includes Iceland and Laobanzhang, and the third tier includes Phoenix Nest, Mint Candy, Kunlushan, Maoerduo, etc.

In addition, we also have Pu'er tea cakes from many major time-honored brands, such as Fuyuanchang, Ganlizhen Songpin, Tongqing, Tongxing, Xinchang, Yongxingxiang, etc., in large quantities.

If there are teachers or students who need Pu'er tea and want to buy it, they can come to me. I will definitely supply it to you at the most favorable price.

Here at Lingnan Hall, we can also promise to compensate you tenfold for any counterfeit tea, with written proof. Below are some photos and videos of tea I just took today."

After sending this message, Lin Chen went to take a shower.

When he came back, he found that his phone had exploded with messages and there were dozens of missed calls.

Lin Chen scrolled through the messages in a certain group chat, until his fingers almost broke:

"Is this true? Junior, do you have 30 tons of Mansong Pu'er tea?"

"Oh my god, I can't even get mint candy Pu'er tea. Where did you get all this? Is it fake?"

"How could it be fake? Lingnantang is a well-known ginseng seller with an excellent reputation. Don't they say they'll compensate you tenfold if the ginseng is fake?"

"Impossible, absolutely impossible. I'm in Banzhang Village right now. There's been a severe drought this year, so we only harvested 35 tons of Lao Banzhang, and we've already sold all of it. Where did Lingnan Hall get Lao Banzhang?"

"Are there any classmates in Guangdong who can go and see it in person?"

"Mr. Lin, I'm Professor Liu Jintang. Would it be convenient for me to visit your tea warehouse?"

Lin Chen and Liu Fangfang were both stunned. The other students were fine, but Liu Jintang was the former dean of the Tea College of Agricultural University. How could this great man show up?

Lin Chen was excited now. He knew that Lingnan Hall was famous for selling ginseng, but this was the first time it sold tea.

If you want to sell tea, you not only have to rely on the school's connections, but also hype it up. Only when it becomes known to people all over the country can you be considered successful.

Lin Chen decided to give it a try. He didn't want to sacrifice the child, so he quickly sent a message to the mobile group:

"President Liu, we at Lingnan Hall welcome you to visit and guide us at any time. Also, teachers, fellow students, we at Lingnan Hall are planning to hold a Pu'er tea tasting event in a week.

We will offer 25 varieties of premium Pu'er tea for everyone to taste and will also accept orders. Quantities are limited, so interested brothers and sisters are welcome to participate. All accommodation will be provided by Lingnan Hall."

Once this message was sent to several groups, the group became even more lively.

Classmate: "Is this true? Do you have all the top-quality Pu'er teas in China?"

Lin Chen: “All of them!”

Classmate: "Classmate Lin Chen, if we come to Huadu, will you really provide free food and accommodation?"

Lin Chen: "Five-star hotel, I will definitely not fool our classmates, the students who finally make the deal, we will also reimburse the air tickets."

Classmate: "Wow, is this true? Do you even need to hold a sales conference to promote top-quality Pu'er? Wouldn't it have been sold out long ago?"

Lin Chen: "The main reason is that our Lingnan Hall has just entered the tea industry and is preparing to become a hit. I am a student of our Agricultural University, so of course they will give preferential treatment to our family."

Classmate: "Yes, as long as we can get the top-grade Pu'er tea, it will be a sure profit. Classmate Lin Chen, I will join in."

Lin Chen: "Welcome, Senior Brother. I will send a formal invitation letter in the group tomorrow."

Classmate: "Lin Chen, I know the wild ginseng from your Lingnan Hall. Can you guarantee a tenfold compensation for fake tea?"

Lin Chen: "Agricultural University students don't lie to agricultural university students. Besides, we are all professionals. How can I lie to the teachers and senior students?"

In fact, at this time, Lingnan Hall's good reputation and credibility played a big role. If someone else said that he had top-grade Pu'er, others would not believe it at all.

But Lingnan Hall is different. According to past practice, Lingnan Hall either does not make any products, or if it does, they must be top-notch products.

So although everyone was skeptical about Lin Chen's words, generally speaking, the majority believed it, not to mention that they could inspect the goods on site.

As more and more information came in, Lin Chen couldn't handle it alone, so the couple worked together and hardly slept that night.

In modern society, information spreads very quickly.

After fermenting overnight, the news that Huadu Lingnan Hall was ready to sell top-grade Pu'er tea quickly spread throughout the tea circle across the country.

The next day, all the wealthy circles and tea circles in China were discussing the affairs of Lingnan Hall.

Some welcome it while others are worried.

Those who are ready to make a fortune have already arranged their itinerary and are sharpening their knives to rush to Huadu.

This shocking news also reached the Yunnan Pu'er Tea Association, which really stirred up a hornet's nest.

The Pu'er Tea Association, in official terms, is a social group formed by a voluntary alliance of units and individuals involved in Pu'er tea production, processing, circulation, scientific research, teaching, supervision, and management across the province.

It is the organization that manages the "Pu'er Tea" certification trademark and is a provincial Pu'er tea industry organization that is not for profit.

But those who know know how Pu'er tea became so popular.

Behind this are all major capitals. It is their capitals that unite with each other, spend a lot of effort, and invest sky-high amounts of money in advertising and soft articles, which has put Pu'er tea on the altar.

Their purpose in doing this is to monopolize the supply of top-quality Pu'er tea and make a fortune for themselves.

So this is a rather closed small circle, and only a few capitals in the small circle are qualified to bite off such a big piece of fat meat, and outsiders are absolutely not allowed.

Even if someone wants to take advantage of the market, they can only compete in the highly competitive mid- and low-end Pu'er tea market.

However, big capital just watches the situation with a smile, allocates huge amounts of money, holds the top-grade Pu'er tea, and makes most of the profits.

The so-called Pu'er Tea Association is also controlled by these big capitals.

To put it nicely, they are formulating Pu'er tea industry standards and actively promoting Pu'er tea.

But to put it bluntly, they use the power of discourse in their hands to exclude dissidents and eliminate emerging competitors in advance.

The scary thing about capital is that they love monopolies very much, because only monopolies have pricing power and can make the most money.

Now Lingnan Hall is spreading the word in Huadu, welcoming tea merchants from all over the country to Huadu to taste and place orders. This touches on the interests of those big capitals.

Look, Zhu Baorong, one of the largest Pu'er tea merchants in the country and also the president of the Yunnan Pu'er Tea Association, has been losing his temper early in the morning.

"Check, check for me, where does this Lingnan Hall get its tea?"

Vice President Wang Binggen frowned and stubbed out his cigarette in the ashtray.

"Yes, check. Call now. Call the village committees of all the Pu'er tea-producing areas, and then call all the major distributors. Where exactly did the problem occur? Who is secretly supplying tea to outsiders?"

Several villages or tea mountains that can produce top-quality Pu'er have all been contracted by major capitals.

Including the Banzhang Village that Lin Sanqi visited in another time and space, the thousand-year-old tree was privately contracted, and the tea picked from it was not circulated to the outside world.

The capital and the villagers had signed an agreement before, which stipulated that tea must not be sold to outsiders. It was all signed and stamped in black and white.

In addition to the law that can restrict the agreement between the two parties, in Yunnan, a martial ethnic minority, capital will also use special and abnormal means to maintain this agreement.

At this time, another vice president, Liu Xiaode, was holding several documents in his hands and said thoughtfully:

"That's not right. Look at this list I have. Our association controls all 19 top-tier Pu'er tea mountains. Based on the tea production over the years, there doesn't seem to be any major discrepancies."

This year's output is indeed slightly less than last year's, but that is all because of the drought last year which led to lower production.

For example, the production of Laobanzhang Pu'er tea was about 50 tons in previous years, and this year we harvested 10 tons of spring tea. It can be said that I personally watched over the first piece of fresh Pu'er tea before it was put into storage, and it was absolutely impossible for it to flow out.

Even if a few tens or hundreds of kilograms flowed out, it's possible, but according to Lingnan Hall, there are dozens of tons of Laobanzhang tea alone. This output has already exceeded the spring tea output. How is this possible? Absolutely impossible! "(End of this chapter)

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