At 12 o'clock in the evening, Anthony's team was still in a meeting to discuss preparations for the first tuberculosis test in the United States.
Assistant Carol is in charge of media work, and it is her turn to report:
"We have invested a total of $10 million so far, placing advertisements in major newspapers and radio stations across the United States. We have also invested a large amount of money in new media such as television.
In addition, directors of approximately 300 hospitals across the United States, as well as medical representatives, will arrive in Boston tomorrow to visit our first clinic.
I need to remind you that the successful promotion of pyridoxine tablets depends on the success of the first consultations starting tomorrow, especially the number of patients, which is the key to success.
Professor Anthony stroked his forehead with some worry, but Professor Theodore didn't care at all:
"I have absolute confidence in Epyridamole tablets. After all, I've personally tracked this Chinese medicine for a year, and it's truly amazing. So there's no need to worry about the initial results. As long as it's effective, the results will be immediately apparent."
You may have noticed that Lin's guideline is a six-month course of treatment, but perhaps because this is the first time that ipiridine tablets have been used, 70% of patients can actually turn negative after 4 months, and 50% can turn negative after 3 months.
Anthony looked at another assistant at this time:
"Clifford, how's your investigation going?"
Clifford also looked relaxed and said with a smile:
"Hey guys, you don't have to worry at all. I recently got hotel occupancy statistics for Boston and its surrounding satellite cities like Quincy, Lynn, and Waltham.
Currently, all the more than 1,000 hotels and inns of all sizes are fully booked, with occupancy rate reaching 100%. In the same period last year, the figure was 50%, and last month the figure was 45%.
This means that countless guests have flocked in from all over the country in a short period of time. It’s impossible that these people came here just for the Boston lobster, right?
According to a random survey conducted by a team of college students we hired, almost 90% of the people who checked into the hospital came for the tuberculosis clinic, the first of its kind in the United States, opened at Massachusetts General Hospital.
So ladies and gentlemen, we can now open the champagne at halftime, we have made a fortune, haha, our advertising and the promotion of medical associations at all levels are effective. "
"Oh, that's great~~~"
Immediately, people in the small conference room cheered and whistled.
Professor Theodore breathed a sigh of relief when he heard this:
"Okay, that's good. As the Chinese say, everything is ready except for the east wind. So let's wait for the patient count tomorrow. Anthony, stop frowning, you're such a pessimist."
Professor Anthony smiled bitterly and said:
"This is the first time that developed countries in Europe and America have attracted the attention of third world countries for their medicines. Moreover, in the eyes of Americans, China is the epitome of backwardness and ignorance. I'm really worried that patients won't be able to accept medicines produced in such a country."
Professor Theodore knocked on the table and reminded:
"Anthony, you're mistaken. Epyridamole tablets are manufactured in Hong Kong, England. Technically, they're "Made in the UK." That's what our advertising and clinical guidelines state."
At this moment, the door to the conference room opened, and Assistant Austin walked in excitedly:
"Professor, I don't think we can wait until 8 o'clock tomorrow. There are already many people waiting in line outside the hospital, and this group of people are clamoring for us to be released first."
"What?"
Everyone in the room stood up in surprise.
World-class hospitals like Massachusetts General Hospital do not have an on-site registration system, except for emergency departments, but instead use an appointment system.
Whether you make an appointment at a community hospital or through an insurance company, you need to queue up. It is absolutely impossible for a patient to be given a number as soon as they walk into the hospital.
Unless it's an emergency, there's no need to queue.
But the emergency department means sky-high prices. For example, a 911 call, including the cost of medical staff care, wheelchair cart service, oxygen service, necessary medical medications, etc., charging you $5,000 for a call is a small amount.
A single visit to the doctor can cost tens of thousands of dollars. Is that affordable?
After discussion, Anthony's team decided to adopt the same policy as the China Infectious Disease Hospital, which is to register on-site.
What could create a more sensational advertising effect than seeing patients queuing up in long lines?
The principle is the same as when some companies release new products, they often find some people to deliberately create long queues overnight and then arrange for media interviews.
Consumers also buy into this. If people line up to buy something, it must be a good thing.
Professor Anthony and his team hurried to the A5 Infectious Disease Building and found that the line stretched from the registration window to the parking lot and made several turns.
Including those watching on site, there were at least several thousand people.
Assistant Blake looked at his watch and reminded: "It's 1 a.m. now."
The temperature in Boston at night in March was still very cold. People in the queue were jumping up and down, and many of them were already cursing.
"Fuck, why can't I make an appointment?"
"Are you all idiots? You're queuing up in the middle of the night!"
"Aren't you an idiot? What are you doing here now?"
"Oh my God, can Massachusetts General Hospital provide some braziers? I'm going to freeze to death tonight!"
Professor Theodore suddenly burst into laughter:
"Wow~~, so many people, haha, our tuberculosis department is going to be famous, we're going to make a fortune, haha~~"
Professor Anthony was also very happy, but as the head of the entire team and the operator of the tuberculosis project, he had more things to worry about.
"Carol, contact the media reporters right now and ask them to come for an interview. I know they might not be willing to do it in the middle of the night, so you can give each of them a big red envelope."
Assistant Carol nodded and hurried away with the folder.
"Blake, call the registration office staff right now. We're opening up registration now. Tell them that anyone who comes in tonight will receive five times their overtime pay."
Blake knew the ethics of the hospital staff very well and reminded them:
"Professor, these financial officers may not be willing to come. They would rather sleep at home than be paid five times the salary. What will we do if there are not enough people working at the registration counter?"
Professor Anthony waved his hand:
"Our own team will take over, collect the money, and issue the numbers. It's that simple. We are fully capable of doing it, it just takes some hard work."
After that, Anthony encouraged the entire team:
"If the tuberculosis project succeeds, I can guarantee that each of you will become a multi-millionaire this year. This is our new venture. Ladies and gentlemen, go for it!"
“Okay~~~”
Anthony's team is composed entirely of medical professors and doctors, who are considered an elite class in the United States. They not only have strong business capabilities, but also strong execution abilities.
At 2 o'clock in the morning, all the staff were in place and the lights at the registration windows lit up one by one.
Hospital security and even patrol police rushed over to maintain order.
Massachusetts General Hospital is one of the top hospitals in the United States and even in the world. It can be said to be a hospital for the rich and it is of a very high level. Naturally, the police dare not take it lightly.
Professor Anthony stood on the roof of a caravan, holding a loud speaker, and shouted to the thousands of people in the parking lot:
"Good evening, ladies and gentlemen. I am Anthony, the vice president of the Massachusetts General Hospital and the director of the tuberculosis program.
Thank you all for your trust in Massachusetts General Hospital. It is very tiring to queue up all night, so we have decided to open registration from 2 o'clock, but this time is different from the past, so everyone please listen carefully.
To register, you must pay cash. It's not expensive, $200 per number. You must pay in cash. The number limit is 1,000 per day."
The crowd began to talk, and reporters at the scene began to take photos and record.
"In addition, the cost of treating tuberculosis is quite high. A course of medication alone costs $10,000, plus there are various medical service fees. Severe cases may require hospitalization. The entire course of treatment will cost at least tens of thousands of dollars.
In order to promote effective tuberculosis drugs, we are investing in clinical trials at a loss. Therefore, patients who want to receive treatment at Massachusetts General Hospital have only two options.
If you have medical insurance, you can pay for it on your account. If you are willing to pay for medical expenses in cash, you can also wait in line.
Please note that we do not accept outstanding payments, and social welfare organizations will not advance these expenses for the time being. Therefore, if you do not have medical insurance and are a patient without money, please leave." (End of this chapter)
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