After graduation, Yu Zihan and Zhou Bingxuan began actively planning to open a sanitary napkin factory. Initially, Zhou Bingxuan was skeptical of Zihan's decision. Yu Zihan understood his intentions and knew that in this era, the general public would not be very receptive to such a unique product.
"Why, do you think this project isn't very good?" Yu Zihan asked Zhou Bingxuan. Zhou Bingxuan asked directly, "What's your main purpose for opening a factory? Is it making money first, or do you have other goals?" This was the question Zhou Bingxuan had after getting to know Zihan. What made Yu Zihan different from others was that she always had a strong sense of purpose in doing things.
Starting a factory is no easy task, from investment to site selection and approval, to purchasing advanced equipment and recruiting technical personnel. Yu Zihan must have her considerations.
"I do this to make money, but also so that all women in our country can use safe, comfortable, and affordable sanitary napkins. Every woman needs to use these for 30 years, and they are directly related to women's health. If they have a safe, comfortable, and affordable sanitary napkin, it will greatly improve the physical and mental health of women."
Yu Zihan told Zhou Bingxuan about the time she and her classmates went to the beach that year, and how those foreigners had said with disdain that China didn't have sanitary napkins. Because she was fluent in foreign languages, she saw their expressions clearly, and they were deeply imprinted in her mind. From that moment on, she made up her mind to open such a factory.
She not only wants her compatriots to use sanitary napkins, but also wants them to use sanitary napkins produced by herself.
Zhou Bingxuan understood Yu Zihan's original intention of opening this factory. He admired her broad-mindedness and she was once again convinced that she had not followed the wrong person.
Their factory completed all the necessary procedures in less than three months and successfully opened a sanitary napkin production plant. The plant underwent meticulous planning and implementation, from site selection and construction, equipment procurement, raw material procurement, production and processing, packaging design, and brand promotion.
First, they conducted market research and analysis to identify market demand and trends for sanitary napkins. Then, based on market demand and factory scale, they selected a site and planned the factory. When selecting a site, they considered factors such as transportation convenience, logistics costs, and environmental protection requirements, ultimately choosing a suitable location. During factory construction, they designed a rational layout and production line based on the sanitary napkin production process to ensure production efficiency and product quality.
Next, they procured equipment and raw materials. For equipment, they selected advanced sanitary napkin production lines and packaging equipment to improve production efficiency and product quality. For raw materials, they selected high-quality materials to ensure product safety and reliability. Next, they worked on production, processing, and packaging design. During production, they strictly adhered to national and company standards to ensure product quality. When designing packaging, they focused on brand image and market demand, creating innovative, stylish, and practical packaging.
Finally, they developed strategies for branding and marketing. In branding, they promoted and publicized the brand through various channels to increase brand awareness and reputation. In marketing, they developed reasonable marketing strategies based on market demand and competition to increase market share and sales.
Throughout the entire process, they focus on teamwork and communication to ensure smooth progress in every step. They also emphasize learning and innovation to continuously improve production efficiency and product quality.
Now the main technical backbone is in place. After recruiting some front-line workers, the factory can be opened for business.
Zhou Bingxuan was in charge of the grand opening ceremony, her first major project since graduation, following her graduation project. The initial design was theoretical and lacked practicality, but after several rounds of discussions with Yu Zihan, they finally finalized the plan.
The ceremony was held on a sunny day. The scene was decorated in a particularly festive manner. The red carpet, colorful balloons, flowers and banners complemented each other, creating a joyful and peaceful atmosphere.
The opening ceremony was well-organized. Yu Zihan began with a passionate speech, warmly welcoming the guests and expressing good wishes for the factory's future development. Zhou Bingxuan then took the podium and read out the factory's mission statement. His resonant and passionate voice expounded on the mission and vision of Zixuan Sanitary Products Factory, filling the audience with anticipation for this emerging enterprise.
Then, the ribbon-cutting ceremony officially began. Yu Zihan and several other special guests walked onto the red carpet, scissors in hand, and cut the red ribbon to the sound of cheerful music. Warm applause and cheers erupted from the audience, marking the official opening of the Zixuan Sanitary Products Factory.
To help guests better understand the factory's products, a product demonstration was arranged. Staff displayed various products from the Zixuan Sanitary Products Factory, including diapers, sanitary napkins, and wet wipes, on a display stand. Guests were able to observe and touch these products up close, learning about their quality and characteristics.
The city's television station and other major media outlets were very interested in this unique publicity event and rushed to report on it. The city's Propaganda Department and the Women's Federation also participated in the event.
When the campaign began, people were still shy about it, especially women, who felt it was a very private matter. Some people also had a deep-rooted belief that women were considered unclean during menstruation and it was not appropriate for women to appear in festive occasions during this period.
For various reasons, people still have to keep topics like menstruation and sanitary napkins secretive.
In response to this situation, they joined forces with the Municipal Party Committee Propaganda Department and the Municipal Women's Federation to promote the correct approach to women's hygiene.
After scientific publicity, people began to face this issue correctly, so women also paid more attention to their own health.
The staff also distributed product brochures to the guests to give them a more comprehensive understanding of the product line of Zixuan Sanitary Products Factory and let them know that the products they use are safe and comfortable.
The opening ceremony lasted all morning, creating a lively atmosphere. Guests expressed confidence and anticipation for the future development of the Zixuan Hygiene Products Factory. Yu Zihan and Zhou Bingxuan also expressed their commitment to continuing their efforts to improve product quality and service levels, providing consumers with better hygiene products.
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