In the early 1990s, Chinese people's admiration for foreign brands reached a fever pitch, and all kinds of foreign products flooded the domestic market.
Under this general trend, Yu Zihan's factory faces major challenges and crises.
Therefore, Yu Zihan's research company launched a comprehensive market survey to find out the reasons why people admire foreign brands, so as to improve the quality of its own products in a targeted manner and make the products meet people's needs.
After a month of investigation, the company concluded:
1. Fashion trends: Foreign brands are often regarded as symbols of fashion. People seek to wear foreign brand clothing, shoes and accessories to show their fashion taste and social status.
2. Technology and quality: Foreign-branded technology products, such as electronic devices and cars, are considered to be of higher quality and advanced technology, and are therefore favored by consumers.
3. Brand image: Foreign brands have invested heavily in advertising and brand building, creating a high-end, international image that has attracted the attention and popularity of many consumers.
4. Cultural influence: Western culture had a significant impact on the Chinese people in the 1990s, and the Western lifestyle and values represented by foreign brands were also highly regarded by some people.
5. Face concept: Owning foreign brand products is considered a reflection of identity and status, and people are willing to pay a higher price for it.
Therefore, Yu Zihan's team made improvements to the outer packaging and appearance while ensuring quality based on consumers' psychology and needs. Most importantly, they increased publicity efforts to make people trust domestic products and trust their products.
At the Canton Fair, Yu Zihan led his team to compete with more than a dozen foreign brands.
Yu Zihan's marketing methods are not at all behind those of foreign brands. They have what they have, and even what they don't have. That is, they have launched individually packaged trial packs.
At their own booth, they not only focused on making the decoration more attractive but also added various on-site product tests to allow people to directly experience the product's functions and quality. After promoting their products at the Canton Fair, they gained some recognition. However, crises remained.
This is determined by the overall consumption attitude of the Chinese people at this stage. To change it will not happen overnight, and they need to make more efforts. So Yu Zihan told the management about his plan, and for now, it is enough to maintain the factory's efficiency at a normal level.
She can introduce advanced foreign technology in production equipment and processes, but the brand must be preserved. Most people agree with Yu Zihan's idea and want to follow Yu Zihan through this difficult period, but several people in the management have already received invitations from foreign brands, and they are using high salaries as bargaining chips to poach employees.
They believe that people die for money and birds die for food, so there is nothing shameful about switching to a better company and it does not make anyone feel sorry for it.
Given people's views, Yu Zihan has no reason and will not stop those who have different ideas from his own.
After letting go of some people who were dissatisfied with the status quo, factors of unrest began to emerge in the factory.
One day, a real-name complaint appeared in a national newspaper, alleging that the sanitary napkins produced by Yu Zihan's factory contained excessive bacterial counts and could cause cancer if used long-term. This report garnered significant attention from relevant authorities. Since Yu Zihan's factory was a leading enterprise, any potential problems would have not only incurred significant losses for the company but also impacted the entire city's economy. Consequently, the National Health Commission, in conjunction with the Women's Federation and other agencies, established a special team stationed at the factory to investigate the matter.
As the investigation deepened, the task force discovered that the reported batch of products indeed contained excessive bacterial counts, and that this was not the only batch. The factory had to take immediate emergency measures. Yu Zihan faced a dire crisis: the factory had to halt production for a comprehensive inspection and overhaul. Simultaneously, a large batch of sanitary napkins from the same batch as the reported products was in the warehouse and had to be recalled and destroyed.
This crisis not only brought huge financial losses to Yu Zihan's factory, but also seriously damaged her reputation. She had to take action quickly to solve the problem and restore consumer trust, otherwise her factory would face the risk of bankruptcy.
Yu Zihan convened all management levels for research and discussion, wanting to find out where the problem lay.
The investigation begins with the raw materials department, followed by production, quality inspection, and warehousing. Following this process, it's likely that there's a problem in the transportation department. Because other departments have quality inspection sheets, the random inspection data can't be falsified to determine if there are any issues.
The factory's quality inspection department wasn't involved in the process of shipping products from the warehouse to the dealership. Knowing the source of the problem, they began investigating and ultimately discovered a problem with a transportation team.
After taking control of this team, Yu Zi Han personally interrogated them.
After Yu Zihan's special methods, those people finally told the truth after two days of persistence.
It turned out that someone gave them 10,000 yuan in cash and asked them to use a needle to inject something into the products they were transporting. This substance caused the products to produce bacteria that are harmful to the human body.
In view of the seriousness of the matter, Yu Zihan reported the situation to the special investigation team, which attached great importance to it and handed those people over to the public security department.
Through the public security department's investigation, the culprit was revealed. This person was someone Yu Zihan was very familiar with and also the person she hated the most. This person was Yu Zihan's enemy in two lifetimes, Yu Haoting.
It turned out that Yu Haoting had somehow changed his identity. He successfully returned to China under the guise of a successful businessman from a certain country and established a well-known trading company there. In recent years, the company has grown bigger and bigger, and so have his orders.
He has been paying attention to Yu Zihan since he returned to China. Seeing that Yu Zihan's factory was getting bigger and bigger, he began to find ways to sabotage it.
He started by poaching some key personnel by luring them with high salaries, and then he did the reporting incident. He was the one who planned the whole thing, and his purpose was to ruin Yu Zihan's reputation.
But this man, due to bad luck and karma, was eventually caught. Because he was already a fugitive, he would have been sentenced to death even if he had no other charges, not to mention what he had done.
So what was waiting for him was the sound of gunfire.
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