Chapter 80 Market Research



When the two of them walked out of the station, Pei Shuyan was surprised by the scene around the train station. However, her experience on the train made her calmer, and she quietly followed Yu Zihan.

The people walking on the street were all dressed in fancy clothes. In Pei Shuyan's eyes, this was fashionable, but in Yu Zihan's eyes, it was just fancy.

The two of them traveled light and had already eaten the food they brought with them on the train.

"Let's go to the clothing wholesale street first." Yu Zihan said to Pei Shuyan.

"Okay." Yu Zihan was not used to Pei Shuyan being so taciturn.

"You." She wanted to say something, but when she saw her sister's serious expression, she swallowed the words back.

Seeing her sister didn't speak, Yu Zihan explained the situation here. In her previous life, she had come here in the 1990s. She didn't know much about the current situation, so she had to rely on her memory. Fortunately, they had successfully found the original clothing wholesale market.

When she first came in, Pei Shuyan's mouth was wide open enough to fit an egg in. Her eyes were also wide open.

"Sister, aren't there too many people here?" She watched people carrying large and small bags coming out. She imagined whether she and her sister would have to come out like this soon. Just thinking about that scene was extremely exciting.

Yu Zihan walked inside. A cursory glance revealed which vendors had good and bad goods. This wholesale market boasted a wide variety of goods, and the affordable prices made it a top choice for many small business owners. After a brief walk, Yu Zihan memorized a few stalls with excellent products and left.

"Sister, aren't we here to buy goods? Why haven't you bought anything?" Pei Shuyan had long been dazzled by the variety of clothes. She had thought that her sister would buy these beautiful clothes. Now seeing her sister coming out empty-handed, she asked in confusion.

"Don't worry, we are just here to take a look. We still need to compare prices from different stores before we can make the final decision on which one to purchase from. Let's go to another wholesale market now." Yu Zihan and Pei Shuyan explained.

Yu Zihan brought Pei Shuyan to a high-end wholesale market.

As soon as she walked in, Pei Shuyan was attracted by the display of the shops here. All the shops here have floor-to-ceiling windows, and from the outside, you can see high-end dresses hanging in the windows. The environment inside is also very clean and tidy. It doesn't look like a store in a wholesale market at all, but more like a boutique clothing store.

"We have such shops on the streets of our capital, but most people don't go in to shop. The clothes inside are nice-looking, but the prices are not affordable for ordinary people," said Pei Shuyan and Yu Zihan.

"Well, this is just the consumption concept of some people. In the next twenty years, people will be eager to consume high-end clothing. This will be a trend, and this consumption concept will become more and more intense." Yu Zihan analyzed to Pei Shuyan.

"Sister, how do you know so much? This is not just knowledge that can be obtained from books. Sister, I find that you are really amazing. You are like an ancient well that will never run dry. You always bring surprises to people." Pei Shuyan said with admiration.

Yu Zihan cursed herself in her heart, why was she so proud? She must have failed. She couldn't tell Pei Shuyan that she was a reborn person.

So she hurriedly said, "What if I'm really smart? I have the ability to predict the future." Her tone was full of ridicule. Of course, Pei Shuyan wouldn't believe her either.

Yu Zihan saw a women's clothing wholesale department called "Helen." She pushed open the glass door and saw a stylishly dressed woman sitting on a sofa. She was wearing a lilac-colored georgette dress with a bold design, cut sleeves and a wide neckline. When she moved a little, she could vaguely see the scenery underneath the dress.

She crossed her legs, barefoot, and wore a pair of silver slip-on leather shoes.

She saw that the two people who came in were two beautiful little girls. Her eyes lit up, but the joy disappeared in an instant.

Because these two girls look too young.

"What is a person like this doing in the wholesale market? Isn't that just nonsense?" She muttered to herself. Business was not good today, so she was in a bad mood too.

Yu Zihan saw that the woman was unwilling to pay attention to them. She knew why. Fortunately, she was just here to take a look and not to buy any goods, so she didn't care about the woman's attitude. She looked at the samples hanging on the wall very seriously.

The same dress as the woman's came in many colors and styles. There were sleeves and even suspenders. She understood why business was so slow. The women's goods were of high quality, exquisite in both craftsmanship and fabrics. But the clothes here were too avant-garde, like the evening gowns of her past life. Such clothes weren't suitable for mass consumption, so they were not well accepted.

It’s hard to explain, Yu Zihan just looked around and figured it out.

During the whole process, the woman didn't even look at them.

Yu Zihan went to more than a dozen stores. As expected, the clothes in those stores with large sales volume were relatively conservative.

"What did you see?" Yu Zihan asked Pei Shuyan.

"Such clothes are not suitable and there is no occasion to wear them." Pei Shuyan said without thinking.

"Little girl, you have good taste." Yu Zihan teased her, while also agreeing with Pei Shuyan's words.

Today's people live a confined life, either at home or at work. They only wear beautiful clothes in very limited settings, so such clothing doesn't meet the needs of the general public. After investigating two markets, Yu Zihan concluded that the most popular items are moderately priced clothes with a touch of fashion.

Yu Zihan's current focus was on making quick money, so she had to produce clothes that would sell in high volumes. For example, she saw a batwing sweater. And a skirt with ribbons. These skirts had long, wide hems and two ribbons at the neckline that could be tied into a bow or a tie. And then there were the flared pants. Yu Zihan didn't like or accept these pants, but in her past life, they had been all the rage.

Yu Zihan knew that when doing business, one shouldn't buy goods based on personal preferences, but rather on market demand. She had memories from her past life and knew which clothes were in high demand. So, she wanted to focus on these popular items.

But she will forge her own path, she will not just sell the common goods in the market, she will combine these popular items to form a style that is both in line with market demand and her own.

It was already September when they returned. Autumn in the capital is short. September still feels like summer, with the occasional sweltering heatwave. But as soon as October arrives, the weather turns immediately cold. Therefore, suit jackets and trench coats are the main styles.

For the inner layer, wear a batwing top and a floral skirt, and add light-colored flared pants.

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