Only then did Cai Wenyin realize that Mr. Qiu had approached her to promote the movie.
Why wasn’t Mr. Qiu very active at the beginning?
But now they have become very active. Is it because they have made some arrangements in advance and want to open theaters across the country first?
It seems that Mr. Qiu is really an extraordinary person and thinks long-term.
Cai Wenyin felt that she had tried many promotional methods and really didn’t know what to do next.
Mr. Qiu has quite a lot of ideas. After a quick thought, he came up with a preliminary idea.
"Give a speech about how everyone is a hero"
"Just talk about this topic. You can shoot a video to talk about it, or hold some activities, such as speech contests."
“The purpose is to promote this movie.”
Cai Wenyin nodded, looking as if she understood but not quite.
"This idea seems to be attractive to young people, as long as there is a bonus."
Mr. Qiu replied, "Of course there is a bonus, but you mentioned the wrong group of people. The target group should be children."
"As long as you sign up to participate in this event in each major video zone, you will all receive rewards. From the first to the tenth place, there will be rewards ranging from 100,000 to 10,000. You will receive them in order."
Cai Wenyin immediately realized that it was really high.
Mr. Qiu is so smart. This movie about the delivery man is indeed very simple, with scenes from daily life. Even if you don’t understand the connotation, you can understand the basic delivery, interesting plot and special effects.
Especially for those students, the number is very large, not to mention such generous rewards.
Target this market that competitors have not paid attention to and overtake them directly.
Just imagine, if the children have gone to see it, will the parents accompany them?
In other words, if the students have all seen it, would the teacher also want to know more about it?
Or, if classmates are all watching it and having similar discussions, would you go and watch it too?
Cai Wenyin felt that Mr. Qiu was truly a genius. How could he be so creative and come up with so many ideas?
Mr. Qiu also added, "We can contact each school appropriately and provide private transportation services, but the ticket price cannot be changed. Other services can be added. Do you understand?"
The reason for doing this is simple, that is, the box office is the box office, which is the key to defeating competitors and getting one million. As for those expenses and event expenses, these are not what Mr. Qiu considers.
Cai Wenyin also understood what President Qiu was going to do, and began to assign tasks when she returned to the Propaganda Department. This job must be done well.
The speech event where everyone is a hero must be done well.
...
Cai Wenyin acted very quickly, issuing the order for the event on the same day, and also connected with many schools’ resources to start promoting their movie screenings.
These words also appear on the Baofu takeaway ticket purchase interface, and the "Everyone is a Hero" speech is waiting for you to speak!
Fans of the Baofu Group are now very fond of following these activities.
“Another event”
"Wow, the highest reward is actually 100,000 per person, that's amazing!"
“Why do the requirements for taking photos seem to be for children or students? Is it not possible for my 336 month old child?”
"I asked my child to take the photo right away. My child and I have also watched the movie."
“I asked the children to write their impressions first, and then summarized them briefly before filming to make sure it fits the theme.”
“Yes, yes, yes. I’ll let my child write first, too.”
Fans of Baofu Group are having a party for a while.
But some are happy, while others are sad.
Some students complained in the group and made a lot of noise.
"After this activity was released, my parents asked me to write a 3,000-word review. I was stunned."
"I'm better, I'm 2000 words"
"2000 words + 1"
"But my dad said that if I could get the bonus, he would buy me a computer for gaming."
"Wow, is the bonus high? My parents didn't tell me. They just asked me to write and shoot."
"The first place winner will receive 100,000, the tenth place winner will receive 10,000, and so on, for a total of ten prizes."
"Wow, that's a lot of money."
"I took the photo seriously. If I win a prize, I want a computer reward, too."
The students' topic transitioned so naturally from complaints to rewards.
The rewards for videos in this event are already very generous.
However, after receiving the tip from President Qiu, Cai Wenyin sponsored the speech event to various schools. As for how to set it up, that was the school's business. Baofu Publicity Company only needed to give the money, which was not much, just a few thousand to ten thousand.
Everyone is a hero, and this speech event was carried out in full swing.
Of course, competitors Jia Yueting, Jia Fenghuo, director Nuolan and others saw it, but they thought this promotional method was too unconventional.
Are you still playing like this, targeting the market of students and children?
Although "Superman: Mission: Impossible" is a Superman-type movie, it is not suitable for promotion to students or children because some of the scenes in it are full of suggestiveness.
So, it's embarrassing. Even if they want to follow the trend, they probably won't be allowed to do so. The competent authorities are not there to do nothing. If you dare to do this, just wait for the movie to be directly removed from the shelves.
Jia Yueting felt that Mr. Qiu’s alternative promotional method might not be successful.
Now he is also very angry. He just announced that the movie he invested in would be postponed for one month, and the other party also wanted to postpone it for one month. It was clearly a competition.
If Mr. Qiu didn’t have a partner now, he would still want to ban such provocation.
There is no other way, so just crush them head-on. The box office gap now is not a little bit, it is a three-fold crush. Let's see how you can catch up.
It seems totally unrealistic for Mr. Qiu to want to turn the tide with such publicity methods. Just wait to be slapped in the face!
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