Lu Tianya, the founder of Tianya Studio, feels that the road ahead is bleak.
When he came back from abroad, he saw that the movie-related market was very developed and the derivative products were doing quite well.
However, the external industry chain is very complete. After working for three years, he believes that he has mastered the core capabilities of building the film-related industry chain.
In view of the fierce competition in the external market, he decided to return to Daxia to start a business.
He was paying attention to the release or filing of many movies, but when he went to talk to them, the other party's attitude was very direct, which was that they would not consider it for the time being.
If there is a need in the future, when the movie becomes a hit, we can talk about it again.
He is also frustrated that the development of domestic IP peripheral industries is quite immature, and film teams, brands and film companies do not pay attention to peripheral products.
Some people only think of peripheral products after a movie becomes a hit, but at this time, designers and brand manufacturers do not have much time, and they don’t know how to design for specific customer groups.
In this way, the design has no direction and strategy and is doomed to fail.
Even if they are produced, they are often crudely made and the designs are not very popular with the audience.
And once it is produced, whether it can be sold is a key issue, because the craze has passed, the heat is gone, and no one is paying attention to it, so how can you sell it?
He was a little discouraged. If there was no cooperation order this month, the company with this top design team might officially go bankrupt.
Because he paid his employees very high salaries, it basically emptied his family's savings.
It seems that it is fate. If I want to promote the development of movie peripherals, now may not be the best time.
At this time, someone came to the company and asked, "Is Mr. Lu here? I want to cooperate with your company on something."
Lu Tianya looked up and saw a very beautiful woman, who looked like a former leader.
"Hello, I'm Lu Tianya, how can I help you?"
It was Han Xue who came. In order to find an excellent movie peripheral design team, she asked many friends.
Then I found that there are too few companies in China making peripheral products for this kind of movie. Some of them just treat it as a secondary industry, setting up a production line and making it according to your drawings.
If you want specialized design and also consider cultural communication, there is no such service.
Only the Tianya Studio is different. They only make movie peripherals and have professional designers in charge.
"Our group is going to produce movie peripherals, I wonder if you can do it," Han Xue stated her purpose directly.
When Lu Tianya heard this, his eyes immediately lit up.
Are we collaborating on movie peripherals? That’s great, finally an order came in.
Han Xue was immediately invited to the conference room, and then many designers were called in to have a chat together to give the client a professional feeling.
After chatting for a while, Lu Tianya found out that it was the person in charge of Baofu Cinemas who came to talk about it. Their movies were produced by Baofu Group.
Of course, he had also visited it and thought it was pretty good. He also asked someone to call the Baofu Group, but could only leave a message.
Because he didn't know anyone and didn't know how to get in touch.
The prerequisite for discussing cooperation is to have the opportunity to communicate directly with the person in charge, otherwise how can we discuss it?
Now that the person in charge of Baofu Cinemas has come to our door in person, it means that they have a strong intention to cooperate, which is a good thing.
Han Xue just told Lu Tianya what she wanted and asked him to see how to do it.
In fact, the normal cooperation process requires signing a letter of intent before providing ideas and solutions.
Otherwise, it would be a bit unfair to the creative providers.
However, for a company like Tianya Studio that is on the verge of bankruptcy, it doesn’t matter anymore. This is the last lifeline.
If you can't convince or conquer the customers who come to you, then just wait for bankruptcy.
It was Lu Tianya who spoke first. He first said that domestic films need to be supported by high-quality content, and also need the dissemination of film derivatives so that cultural brands can be formed.
On the one hand, it is beneficial to the reputation and profitability of the film, and on the other hand, it is beneficial to the creation of IP.
At present, the industrialization level of domestic films is not high and there is still much room for improvement. We need to carry out innovative explorations and provide greater room for imagination.
Then he talked about the most crucial creative point, since the Takeaway Hero finally expressed that everyone can become a hero.
Then we can create based on the point that everyone can become a hero.
Han Xue is a little looking forward to it, so how should she create it?
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