Chen Xiaoli has been very busy these days because she also wants to prove herself. After all, it is a task assigned by President Qiu, and she hopes to complete it better.
As a second-generation rich girl, she is the eldest daughter of Feixiang Department Store Group. Her father is Chen Xiang, and she has an older brother named Chen Dazhuang. Currently, their department store business is generally managed by her father and brother Dazhuang, and her father is also in retirement.
It's just that Chen Xiaoli really likes working outside, because working in her family company, she can't learn anything at all, everyone gives in to her and doesn't let her do anything. She was even unwilling to let her pour water before, saying that she was a young lady and didn't need to do these things.
This is why she went out to work. At that time, her parents and brother were very opposed to it, fearing that she would be wronged outside. After working in several companies, she finally found her own value in Baofu Company.
Because President Qiu would not use his status to stop her from working, instead she felt free in this company and was assigned corresponding tasks, so she was very happy.
She had been thinking about this lottery for a long time, but it was nothing more than a lottery of some department store products, such as laundry detergent, shampoo, shower gel and other daily necessities, and it didn't seem to be anything new.
After she had connected with the department store products, she was at a loss as to what to do with the plan.
However, she soon received a notice from Secretary Zhen asking her to report to President Qiu.
Mr. Qiu was still thinking about something when Chen Xiaoli arrived.
"Manager Chen, what do you think of that lucky draw?"
Chen Xiaoli told him everything she had been thinking about these days. No matter how things turned out, at least she had done it, and at least she would not let President Qiu down.
After all, my abilities are limited, and it’s not easy to come up with these solutions.
"Manager Chen, these raffles are good, but they lack a theme or a gimmick. Have you thought about this?"
Mr. Qiu suddenly asked this question, and Chen Xiaoli realized that these were the key points, not the gifts themselves.
"Mr. Qiu, how about giving back profits to users and holding a lottery for users of the food delivery app?"
Mr. Qiu thought about it and felt that this was not the right way to do it. He still had to expand the number of users so that he could send out more money.
So I told Chen Xiaoli about my idea, which was that I couldn't just send it to people on the food delivery app, but to people who followed my account, and it would be best if everyone had one. As long as you follow me, I'll give it to everyone who follows different social media accounts, until all the funds for the event are used up.
Just when Mr. Qiu wanted to take out all the funds to distribute, a text notification suddenly popped up on the system:
"Warning, warning, you cannot give gifts to users without reason. You must follow them to receive them, and the maximum limit for the activity funds is 1 million."
Mr. Qiu really wants to curse the system. Is there anything that can’t be said in advance?
I thought this task worth tens of millions was easy to accomplish, but I got cheated, I got cheated, ah!!!
So Mr. Qiu could only tell Chen Xiaoli that the activity fund was one million yuan, and it would be distributed until all were gone, and it should be clearly stated in the announcement. The value of the gifts was one million yuan, and they were all daily necessities, and would be sent randomly.
Mr. Qiu added that it would be best if the prices were a little different, with some expensive and some cheap, so that it would be like a lottery. And the rules should be clear. Just pay attention to this step, and you don’t need to do anything else. The official must write the rules clearly, and no additional conditions are allowed. It is even necessary to issue an official seal to explain.
After arranging the lottery, Chen Xiaoli was asked to carry it out immediately, and she spent a lot of her brainpower to earn the 10,000 yuan publicity reward.
Just like that, a mediocre promotional plan was completed, which was just a click to follow and participate in the lottery.
In fact, many marketers believe that advertisements must be extremely complicated, or that activities require many mechanisms in order to attract audiences to participate.
But do consumers and audiences really think so?
No, no, no
What they think is, is this good for me? Is this difficult for me?
Can I take it? Can I understand it?
So why are many simple marketing campaigns successful?
Because the consumer understands what the other party wants to do, he is willing to cooperate in order to get the prize.
The premise is that these rules are explained in advance, instead of saying that if you add me as a friend, you can get free design. In the end, you still have to pay, and it is very expensive. There is no so-called free project at all. Isn’t this pure deception? In this way, even if you can successfully add me as a friend, will he really spend money?
Or does he really trust you? That's too naive!
People nowadays are very smart.
Mr. Qiu is now using the simplest way of promotion to promote his brand and increase its popularity.
It was only after Chen Xiaoli consulted her brother Chen Dazhuang that she discovered that this ordinary publicity plan actually contained so much profound meaning.
Chen Dazhuang said that Mr. Qiu was really extraordinary and had the ability to turn stones into gold. Perhaps this way of publicity would break the atmosphere of expanding publicity on the Internet.
But what makes Mr. Qiu depressed at the moment is that the money he paid was too little. Alas, this is a broken system and broken rules.
Why does it feel so difficult to complete the task? Is it deliberately making things difficult for myself?
I get angry when I think about it.
.....
The lucky draw was held out of the blue, and the Baofu Group even issued an official announcement with its official seal.
This is to emphasize that as long as you follow the Baofu Group’s social media account, you can get rewards. The rewards will be distributed on a first-come, first-served basis until the 1 million gifts and bonuses are all gone.
My dear, there is more to this chapter. Please click on the next page to continue reading. It’s even more exciting later!
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