The development of social media is both good and bad for companies.
The good stuff can help a company get noticed and take off.
The bad side is that due to the richness of social media, the words and actions of an ordinary employee have the potential to destroy the company's reputation, let alone a company's president-level figure.
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Some crises come naturally.
Some crises are man-made.
Zhen Langyan of Langyan Group obviously chose the latter.
Zhen Langyan asked the internet trolls to publish negative articles again. The purpose was simple, which was to portray Mr. Qiu as a money-grubbing person.
And they are using the name of charity to make money, which is definitely not okay. Thinking about it, Zhen Langyan seemed to regard himself as a fighter, and he must expose Mr. Qiu's true face.
To this end, the Internet water army is sent to target the topic of charity and must bring disgrace to Mr. Qiu.
As a result, a flood of negative articles flooded the Internet.
"The so-called Mr. Qiu is nothing but an internet beggar"
"On the ways rich people make money, Mr. Qiu's magical method"
"Boss Qiu of Baofu Group went live, and the income from gift rewards may exceed one million"
"In the name of charity, but pocketing the money?"
"Questioning Mr. Qiu, this is how you use the word charity"
“Charity cannot be used as a tool to satisfy selfish desires”
I have to say, these titles are very misleading.
And what the article said was true, so public opinion began to lean towards one side.
...
Assistant Guo is telling Mr. Qiu about the public opinion he has sorted out online.
Mr. Qiu thought it was funny. It was obvious that someone was targeting him.
But what the other party said is correct.
I was just planning to be an online beggar.
Earn money through rewards
What a pity
This path has been blocked by the system. Even if you do live streaming again in the future, the profits you earn will have to go to charity companies and will never go into your own pocket.
Oh, it’s so sad just thinking about it.
"Don't worry about this, just send it out if they want, don't take it seriously," Mr. Qiu casually said.
Assistant Guo was a little confused when he saw that Mr. Qiu was not affected.
This is a personal attack, why is Mr. Qiu still acting like nothing happened?
Mr. Qiu's psychological endurance is too strong.
While Mr. Qiu was thinking about other things, Assistant Guo praised Mr. Qiu to the sky in his heart.
But Mr. Qiu definitely doesn’t know.
...
Online public opinion is still fermenting
All the employees of Baofu Group saw it and were very angry.
Because they already know that Mr. Qiu is going to set up a company to do good deeds
And they still found ways to do it, and all the 1.6 million in gift income was transferred to me.
He also said that he would continue to invest in new companies to do good things.
Isn’t this better than those keyboard warriors?
He just sprays nonsense every day and is nobody's business.
But Mr. Qiu didn't respond, and everyone was very anxious.
Why not respond?
Financial Director Su Su said she didn't know either, and asked Assistant Guo, who said that Mr. Qiu didn't care about the matter.
Can
Just because Mr. Qiu doesn’t care doesn’t mean the employees don’t care.
Maodou from the technical department was very angry. He was Qin Hao's subordinate and also a rich second-generation. Although he had never communicated directly with President Qiu, from President Qiu's words and deeds, he was a person of noble character and someone with aspirations.
Those who slander others online are obviously cyber-trolls.
Thinking of this, Maodou called his aunt, who was an expert in network technology and a well-known technician.
After explaining the whole story, his aunt quickly agreed to help.
Three hours later
Maodou obtained the results of online tracking and discovered that there was a group of internet trolls who were slandering Mr. Qiu, and they had done so more than once.
Maodou was angry. How could you, a powerful person like Mr. Qiu, be slandered?
But he also thought of one thing, that is, if he came out to clarify directly, no one would believe it, because everyone wanted to see the evidence.
In addition, ordinary people don’t know much about the existence of water armies, nor do they quite understand their power, or they are underestimated.
This means that you can write a professional technical post, analyzing Mr. Qiu’s incident from a perspective other than the incident, but the starting point must be the research on the water army, and then start from the technical point of view, then it will be perfect.
Hmm... Why do I feel like I'm also a sailor? No no no
Maodou shook his head and put aside this wrong idea.
Tell yourself that this is a just act and that you must never reconcile with these trolls.
So he began to study the history of the navy, how it came into being and how it rose to prominence.
What he has to do is very simple, that is to overturn the table and see if the water army will still be arrogant in the future!
I don't know at first sight, I'm shocked at first sight
It turns out that the Internet has always been active on the Internet, and they also claim to be the trendsetters of public opinion.
This is due to the development of the advertising industry, which has provided a place for the Internet water army to grow wildly. They have a certain bottom line and will accept all other smearing tasks except for sensitive incidents.
As long as we have money, we can send you whatever the customer provides and do whatever the customer wants.
As the number of water armies increases, the role of public opinion they play is also increasing. At this time, some companies have discovered that they can create momentum and take advantage of the momentum with the help of the water army.
We also discovered that discrediting a rival company may be more effective than promoting our own in a positive way.
There were even some funny things that happened in some companies. Two film and television companies hired the same group of Internet trolls to promote their own films and attack each other's films. Later, the public opinion became more and more serious, and the heads of their respective films admitted to hiring Internet trolls and apologized.
But after investigation, it was found that the same group of Internet trolls were hired. In other words, today these Internet trolls praised their own movies, and tomorrow they helped their opponents to attack their own movies. This incident made the two movies a joke, and their ratings were at the bottom.
The water army group has also begun to be defined as online hooligans engaged in malicious marketing.
At this moment, an idea suddenly came to Maodou's mind, that is, could it be that the Langyan Group was the one who tried to discredit Mr. Qiu? After all, it seemed that Baofu Company's only competitors were those two companies.
Moreover, the video promotion of the delivery man at that time also offended the Langyan Group. Maodou felt that it was very likely that these water army were hired by Zhen Langyan.
But there is no evidence!!
Maodou didn't care about that and started writing an article called
"Deep digging into the internet's troll army, how do they make money by manipulating public opinion?"
Topic: The past and present of online water army
Case: Qiu was hacked, and the same group of trolls were involved in the past
Evidence: content posted by the Internet troll army, timeline of events, key points in the fermentation of public opinion
Maodou gnashed his teeth while writing this. Wait, you trolls! Bear my wrath.
He wanted to personally conduct a "crisis public relations" for President Qiu.
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