Regarding Baofu Group’s main business, namely Baofu Life, Guo Meng plans to set up a group buying platform.
In other words, we plan to adopt a low-price model similar to that of buying groceries.
Because community group buying is beginning to gain popularity, he feels that he should follow the trend, otherwise he will fall behind.
For this purpose, Mr. Qiu was found.
To be honest, Mr. Qiu is not willing to do this so-called low-price shopping.
On the one hand, it is definitely not profitable, and on the other hand, there is something fundamentally wrong with the sinking market.
What’s the point of having cheap vegetables if the vegetables you buy are not good?
At that time, some counterfeit and shoddy products will be sold at low prices, which will not only cause the group buying market to fall into vicious competition.
It will also affect the local physical market in the future, which will not be worth the loss.
"Vice President Guo Meng, do you think this low-price group buying model is suitable for our Baofu Group?"
Mr. Qiu asked directly.
Guo Meng was still thinking about things, trying to see how Mr. Qiu was going to handle this group purchase and whether to cut the Gordian knot.
But Mr. Qiu asked this directly, isn’t it inappropriate?
Guo Meng asked directly.
In fact, Guo Meng is a very smart person, otherwise he would not have become the vice president, and he is capable and knowledgeable.
Many things in the group go through him.
"Vice President Guo, our Baofu Group uses Baofu Life to collect deposits from merchants and users. Have you ever thought about why?"
"In order to better regulate and protect the interests of our platform, there are also constraints on both parties."
Guo Meng gave a brief answer.
Then Mr. Qiu explained:
"Yeah, you're right."
"But there are many other considerations, one of which is that we have raised some thresholds, although we will eventually give many benefits to users."
"We have created Baofu Life with high-quality, high-quality cooperation, high-quality models, high-quality merchants, and high-quality users."
"If one link starts selling inferior products as good ones and a price war breaks out, everything will change."
"The merchant can't compete, so he uses tricks. If the product quality is poor, we will deduct the merchant's money, right?"
Vice President Guo nodded as he listened.
"If merchants are resentful, they will distrust the platform and may retaliate against the platform and users."
"The lesson of the collapse of the Mai Shao Shao platform is still fresh in our minds. It attracted users with low prices and provided good user services, but it harmed the interests of merchants."
"If businesses can't make money, they will definitely rebel"
"We shouldn't do this."
Assistant Guo and Guo Meng both took note carefully. Mr. Qiu was talking about business philosophy.
This opportunity is rare, so you must take note of it in your notebook.
Mr. Qiu took a sip of water and continued:
"It's not okay to compete on price and sell inferior goods."
"Either sell quality goods at low prices, make concessions and build a good reputation"
"Either we sell high-end goods, we make a profit, and the model is to make it easier for consumers to get goods that are difficult for individuals to buy."
"For example, for high-end fresh produce, we can only make money from the delivery fee, whether it's air freight or other methods."
“Of course, I’m just giving an example.”
“I hope that Baofu Life Version 6.0 can think things through carefully.”
"I won't specify what to do specifically, Vice President Guo Meng, just think about it carefully and figure out how to do it."
Guo Meng was educated.
With Mr. Qiu’s careful guidance and explanation, he has a clearer understanding of the Baofu lifestyle.
What should Baofu Group insist on?
Quality, differentiation!
This is what Guo Meng thought of for the time being.
Of course, I have to think carefully about what Mr. Qiu said and slowly understand it.
......
Guo Meng also asked people from Baofu Life Project Department to come and discuss the matter.
Mao Dou, the head of the technical department, was also there, as well as other operations staff.
In short, the discussion is about what kind of function to launch.
Guo Meng first talked about the example mentioned by Mr. Qiu, and then said that the current positioning is to do high-end group purchasing.
Mr. Qiu did not say how to do it specifically, and they need to improve and supplement it.
This is also a test.
After all, Mr. Qiu has so many things to do now, and it is not easy to give him a direction.
You can’t ask Mr. Qiu to prepare the meal and feed it to you directly!
Unrealistic.
And they are not that kind of people. They also want to use their brains to create a good project.
Let Mr. Qiu relax a little.
Otherwise, they will not be able to grow if they only rely on Mr. Qiu's words.
Now that the direction has been given, we must cooperate well.
So they started discussing.
"Vice President Guo, I think high-end group buying is difficult to do. The key lies in the distribution problem. Our profit per order is very low."
“How do we get the goods to others if we hand them over to the group leader? It’s easy for them to be delivered incompletely. For example, fresh food will rot if left for a long time.”
"yes"
“You don’t have to make fresh food.”
"I've seen some grocery shopping group leaders from other companies also seem to have low salaries, and they don't deliver, so they have to wait for customers to pick up their food."
“What’s the difference between this and buying it at the supermarket downstairs?”
“Is it cheaper? But there is no way to guarantee the delivery time or the quality of the product.”
"There is a group buying store downstairs from my house. I bought vegetables from it several times, but they were all rotten and inedible."
Guo Meng has now also learned Mr. Qiu's idea, which is to let everyone discuss it first.
As the saying goes, methods are discussed.
They also mentioned issues that Guo Meng had not considered.
Then I took careful notes.
Guo Meng cleared his throat and began to speak.
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