Since Cheng Hailu was out filming in the morning and could not get back in time, he hurried to Baofu Group in the afternoon to meet President Qiu.
He also felt very sorry. If it weren't for the fact that the shooting task required him to handle some details, he might have run away. After all, Mr. Qiu must have something important to talk to him about. Besides, it was rare for Mr. Qiu to take the initiative to talk to him. Wouldn't he be able to learn a lot from him at that time?
Secretary Zhen brought Cheng Hailu into the president's office.
"Hailu, you're here", President Qiu called him very cordially this time. That's right, President Qiu still wanted help from Cheng Hailu, an outsider. After all, he was not his employee. He just hoped that he could help build the team and give some guidance at the same time, so that he could be a hands-off boss again.
Cheng Hailu was a little surprised, and thought happily in his heart, it seems that Mr. Qiu really treats me as his own. Is it because of the many times I have cooperated with Mr. Qiu's group, or because of the relationship between me and the financial director Su Su, Mr. Qiu has assumed that I am his own. Thinking of this, Cheng Hailu was very excited, and he got Mr. Qiu's recognition.
"Mr. Qiu, I'm sorry. I could have come earlier, but I was tied up with a filming assignment over there, so I'm late," Cheng Hailu apologized politely.
"No, no, my business is not that urgent. I came to you this time because you are a professional in the media industry. I want to open an MCN company now, and I want you to help me set up the company."
Mr. Qiu stated his purpose directly without any hesitation.
"Mr. Qiu, what does this MCN mean? I have never heard of it," Cheng Hailu asked sincerely.
Indeed, there are no highly professional MCNs in this world yet, and some are just small workshop companies that have not become big.
In Mr. Qiu’s previous world, many MCN agencies cheated the anchors, frequently committing contract frauds or signing unreasonable contracts when the anchors had not yet grown. As a result, the anchors became famous and popular without much help from the MCN agencies, but only got a little money.
The anchor will get entangled with the MCN organization and even miss the good opportunity for development. After all, every anchor or blogger grows up mostly on their own, and the MCN organization does not actually play such a strong role. Unless it is a top organization, it has traffic support itself, which is a bit different.
The MCN company that Mr. Qiu wants to run is certainly not for making money, but for losing money.
There is a reason for losing money, and that is to gain visibility for the group and to make it easier for other subsidiary brands of the group to cooperate in promotion. Doesn't that make sense?
Mr. Qiu saw that Cheng Hailu really didn't understand this aspect, so he explained it carefully.
Baofu MCN Company can be said to be synonymous with multi-channel network promotion. It produces professional content and attracts traffic, increases attention, and boosts traffic to achieve commercial monetization.
Generally, MCN companies can guide Internet celebrities in shooting, making the content higher quality, allowing bloggers to promote and take on advertisements to make profits, attracting more fans, and thus forming a virtuous circle.
After Cheng Hailu understood the concept, he began to ask questions
"Mr. Qiu, what exactly does Baofu MCN Company want to achieve?"
Mr. Qiu thought about it seriously.
"Baofu MCN Company's main business is to help incubate amateurs and help Internet celebrities realize their wealth. The signed contracts must be equal and unconditional, and no restrictions should be imposed."
“To incubate amateurs, the company needs to be equipped with assistants and legal affairs. A special team can be set up here to serve these amateurs well.”
“The same is true for the monetization of internet celebrities. Since these anchors are already famous, they can find a legal and public relations team to be responsible for them. If there are any problems, they can give suggestions immediately, but the decision-making power must be left to the other party themselves. Amateurs can also enter this field after they grow up.”
"In addition, the main purpose of Baofu MCN is to help with incubation and monetization, but it does not participate in profit sharing. This must be made clear. This subsidiary is not for making money from amateurs or influencers. We only charge brands for agency cooperation fees. It is also OK for our MCN company to take care of communication and cooperation matters, but brands need to write a separate contract to pay influencers, and we do not share in the profits."
“That is to say, the brand can also sign a contract with the influencer individually, but the influencer must apply to the legal department to skip the review process, and then we will not review the contract, and both parties will be responsible for the cooperation matters themselves.”
"But if it is through our platform, then all contracts are not allowed to have hidden clauses, and the influencers must get the money they deserve."
"That's all I can think of for now. Hailu, do you have anything to add?" Mr. Qiu took a sip of the fat house water.
"Do the amateurs and internet celebrities come here on their own initiative, or do we actively recruit them?" Cheng Hailu asked.
“We can use media to issue announcements and encourage them to sign up on their own initiative. As long as they are healthy, have normal thoughts, do not do anything illegal, and have no problems with their values, that’s fine,” Mr. Qiu responded.
"Hai Lu, I'd like to ask you to be the temporary person in charge. I know you're very busy, so please help me find a person in charge and give me some guidance to ensure we don't go astray. I'll be busy for a while. Do you think this is okay?"
Mr. Qiu looked at Cheng Hailu very sincerely.
Cheng Hailu immediately expressed his determination, saying that there would definitely be no problem and asked Mr. Qiu to rest assured.
Mr. Qiu then asked about the person who played the crazy dog-style supporting role, whom he liked very much, and asked if he could use this MCN organization to help the other party and increase his traffic.
Cheng Hailu said that he did know him, but they were not very familiar with each other. He said that he could find an opportunity to contact him and see if they could cooperate.
Mr. Qiu felt very happy. Guo Meng and Cheng Hailu were very capable and they were a worry-free matter. The matter of opening two companies had been arranged and he just had to wait for them to get busy.
It only costs two million to start a company, and it will cost even more to launch the business, and you can also spend money on publicity. It’s great!
After spending the money, the subsidiary company will be deemed bankrupt, and you can make money again! At that time, the head office of the group will continue to invest money, lose money again, and you will make money again. Isn’t this perfect? A virtuous cycle, haha, perfect!!!
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