Because they don't experiment, they directly copy the best-selling clothing styles on the market. These days, there's no such thing as returns, so as long as they sell one piece of clothing, it's pure profit.
There's no return rate yet. Business is good now, the clothes we produce sell well, and the stock we prepare won't be stuck in the warehouse. Isn't that how KuKu makes money?
"I really didn't expect that you and Tianshi were both so good at being soldiers, and you're also quite capable in business. But the smartest one is still Second Brother..." Wan Qing ate the snacks in his hand, looking at the factory in front of him, feeling very proud.
Her second brother, Wanli, said that he would hand over the management of this factory to her in the future.
Of course, he was still not at ease leaving such a job entirely to Wan Qing, so Wan Li also told his older brother, Wan Peng, who was also in the military region, about the factory.
Wan Peng was only focused on getting promoted and wasn't very interested in doing business.
He hired another person, Zhang Yu, to manage the factory.
Zhang Yu was his girlfriend of two years.
Wan Peng felt quite at ease knowing that his girlfriend came from a military and political family and that she was keeping an eye on Wan Qing.
In his eyes, Zhang Yu would definitely be his wife in the future, and he and Wan Qing would be sisters-in-law. They would be family, and it would be easier to talk things out if anything happened.
Zhang Yu only recently learned that Wan Li had left such a factory for the Wan family. When he saw the sign hanging above the factory, Zhang Yu couldn't help but twitch his lips, and the first thing that came to mind was Qinglv.
Zhang Yu tugged at Wan Peng's sleeve, "We've all been saying that this name is plagiarized from Qinglv. The designs you made are already very similar, and now even the name... Could it be...?"
In Wan Peng's eyes, they are all clothes, so what's the difference between plagiarism and not plagiarism? As long as no one has any problems wearing the clothes, it's fine: "It doesn't matter. I find that two-character names are easy to remember. What business needs is brand recognition. Similar names are good. That way, everyone will keep talking about the name 'Chengguang'. When our factory's quality improves, that's when we'll shine."
Wan Qing nodded in strong agreement. "Tian Shi has already explained it to me. This is called 'borrowing the east wind,' which is not only effortless but also extremely comfortable."
"As long as we strive for excellence, Orange Light's reputation will definitely turn around in the future!!"
Upon hearing this, Zhang Yu wanted to say something, but seeing the happy faces of the people around him, he thought for a moment and then kept his mouth shut.
Seeing the admiring look in Wen Tianshi's eyes, Wan Qing happily suggested, "Now that the factory is doing so well, it's time to expand it."
"My idea is that if we're going to do it, we should make the strongest clothing factory. We can't always live in the shadow of Qinglv. It would be best to surpass Qinglv and trample Qinglv underfoot."
Looking at his younger sister's smug expression, Wan Peng couldn't help but ask, "Do you have something on your mind?"
“Yes, this is our Wan family’s factory!! With our status and position, how can we keep making these cheap goods? This is not in line with our status and position.”
“If we’re going to do something, we’ll do something high-end and top-notch. Someone as stingy as Lin Xiaoxiao burned down a factory that was only 300 square meters. I heard it was built with mud. The new factory isn’t much better. It’s made with the cheapest materials. It looks shabby and low-class. It has no prestige.”
“If we’re going to make something, we’ll make something high-end, and we’ll only sell it to people who are rich and powerful. It should be like those foreign brands. The price of our clothes shouldn’t be too affordable. In the future, the people who wear our clothes will be people with power and advantages, unlike that green one, which can be worn by anyone who has money, whether they are workers or farmers. It’s too low-class.”
Wen Tianshi and Wan Peng didn't put much effort into the clothing factory at all. They didn't care about the factory's future positioning. Their involvement in the factory was for another purpose.
Their idea was simply to follow Lin Xiaoxiao's designs, improve the quality, and lower the price by 10-20%. They didn't need any advertising; Orange Light could still achieve good sales.
This understanding was also put into practice during this period.
Lin Xiaoxiao's designs sold well; they didn't follow the wrong style.
Zhang Yu shared the same thought. Although she disliked the fact that her projects only brought in business by copying others, she had to admit that this was the most profitable way.
What's most unbearable is that the brand even uses the name "Chengguang" (橙光), which sounds like plagiarism. But since it's already been chosen and sold for a while, it's not easy to change it easily.
In terms of business operations, it's best to just continue as before. As the saying goes, it doesn't matter whether a cat is black or white, as long as it catches mice, it's a good cat. Sometimes, doing business is like that. No matter if it's a good method or a bad method, as long as it makes money, it's a good idea.
Three out of the four people managing the factory thought the same way.
But Wan Qing was unwilling. She had her pride, and she couldn't live in Lin Xiaoxiao's shadow forever.
"Can we not be like that bitch Lin Xiaoxiao? Let's do something different, okay? Orange Light is quite famous now, we can definitely do something different."
"Lin Xiaoxiao started her factory in Wangjia Village. She has experience, knows the market demand, and produces novel but not outrageous designs, which is why she is popular with everyone."
"But if we all do the same thing as her, and if she stops designing, are we just going to keep copying others?"
Wan Peng nodded without hesitation, "Yes, that's it. That way, the factory will never lack styles."
"No, no, we can't do that. If people see us in the future, they'll say, 'This isn't the Wan family from Beijing, but the Wan family that makes pirated goods.'"
"And the Wen family, who make pirated goods, are you really willing to be talked about like that in public???"
"Anyway, I'm not willing. I feel like I've lost all face and dignity. Who would want to play with me in the future?"
As Wan Peng and Wen Tianshi listened, they found it quite reasonable. As prominent families, they should indeed avoid doing things that were beneath them, as their reputation could sometimes affect their careers.
Thinking of this, the two looked at Wan Qing differently. As expected of a girl raised by the Wan family, she had a different way of thinking and a different perspective, which the country bumpkin Lin Xiaoxiao could never compare to.
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