Xiao Qingfeng pondered for a moment and said, "Director Li, I think the publicity work is indeed crucial. The post-production editing and music selection must be of the highest quality to ensure that they can enhance the atmosphere of the story to the greatest extent."
"As for which platform and time slot to broadcast it, I really don't have much experience and I'll have to ask you for advice. In my opinion, our work is of high quality and we should choose an influential platform with a wide audience, but I'm not sure which platform is more suitable."
Li Guonong nodded and said, "Qingfeng, you're right. There are indeed many rules and tricks involved in how major platforms buy TV series copyrights these days."
"First, let's talk about platform selection. The major video platforms each have their own characteristics. For example, Hunan TV has a relatively young user base that likes fantasy and martial arts themes. Moreover, the platform has a strong promotional effort and often produces hit dramas."
"But the competition on this platform is also fierce, and the copyright fees are relatively high. Another one is the Blue Channel platform, which has a wide user base and a large number of loyal viewers. It is also willing to invest resources in promoting high-quality works. There is another platform that focuses more on the depth and quality of the content, which may be more suitable for works with a strong artistic atmosphere."
Xiao Qingfeng listened attentively, nodding occasionally to show his understanding.
Then he asked, "Director Li, what are the considerations for these platforms in terms of scheduling?"
Li Guonong continued, "There's a lot to learn about scheduling. Generally speaking, platforms will arrange broadcast times based on their strategic plans and user needs."
"For example, during winter and summer vacations, students have more time to watch TV dramas, so it is easier to attract viewers by airing dramas with popular themes at this time."
"There are also special time periods, such as around major holidays, when the platform will launch some high-quality works to attract traffic."
"In addition, the platform will also consider the scheduling of other competitors in the same time period. If too many similar dramas are broadcast at the same time, it may affect the ratings."
"As for unspoken rules, they can't be entirely called unspoken rules; they are more like industry practices. For example, some platforms may require production companies to make adjustments to actors, plot promotions, etc., to conform to their platform positioning and user preferences. Also, during copyright negotiations, there may be some exchanges of benefits and cooperation conditions."
Xiao Qingfeng nodded and said that in every world and circle, there are some unspoken rules, and Xiao Qingfeng was not entirely unaware of them.
Back then, Xiao Qingfeng had no room to resist capital, but the situation is different now. With his current status, he has a lot of say.
Even if he doesn't mention that his net worth has exceeded 5 billion, his 150 million followers on Douyin give him more confidence when negotiating with the platform.
"I see, Director Li. Your explanation has given me a clearer understanding of these matters. So, which platform do you think is best suited for our 'Chinese Paladin' series?"
After a moment of contemplation, Li Guonong said, "I think we can take into account the characteristics and advantages of each platform, and then have in-depth communication and negotiations with them."
"Ultimately, we'll see which platform can provide us with the best broadcasting conditions and promotional resources. After all, our show has great potential, and we want to strive for its greatest success."
Xiao Qingfeng nodded and smiled, "You have more experience in distributing TV series, so I'll have to trouble you to take care of that. I'll definitely do my best to cooperate if you need my help."
"As for follow-up publicity, I do have some experience!"
Li Guonong looked at Xiao Qingfeng with great interest and said, "Tell me about it!"
Xiao Qingfeng cleared his throat and said, "Director Li, here's my idea regarding promotion. First, we can continuously release behind-the-scenes footage of daily filming on the official platform, including the actors' fun interactions on set, exciting moments from their scenes, and the stunning set design. This will allow the audience to experience the charm of the drama in advance."
"At the same time, it can also show the actors' real side in their daily lives, bringing them closer to the audience. In addition, it can also show clips of the actors training hard for fight scenes, highlighting their seriousness and hard work, and laying the foundation for their future fame."
"Secondly, we will hold a concert and press conference themed around the theme song, ending theme, and background music. This concert will not only attract the attention of fans, but also allow the audience to experience the charm of the music in the show in advance."
"We can invite the lead actors to the stage to sing related songs and share stories from the filming process, thus pushing the popularity of the TV series to a new level."
"Furthermore, we will participate in Hunan TV's 'Tonight's Fun' program for promotion. In the program, the lead actors can share interesting stories from filming, showcase exciting clips from the drama, interact with the audience, and increase the audience's anticipation for the TV series."
"In addition, we can also use social media for extensive promotion. We can encourage the actors to post content related to the TV series on their own social media accounts to guide fans to discuss and spread the word."
"At the same time, we will organize online interactive activities, such as guessing the plot and lucky draws, to increase audience participation. We can also collaborate with some well-known film and television bloggers and self-media to let them watch some episodes in advance, write film reviews and recommendation articles, and promote the TV series."
After listening, Li Guonong nodded repeatedly and said, "Qingfeng, your ideas are very good. It seems that you really have your own way of doing publicity. I didn't expect that you are not only a good singer, but also a master of marketing."
......
Three days later, filming for "The Legend of Sword and Fairy" officially wrapped up.
Then, on the official account of "Chinese Paladin", they began to release behind-the-scenes footage and training videos of the actors practicing for the main scenes.
With the release of behind-the-scenes footage and training videos, the male lead Gu Yuege and the female lead Yang Yitong quickly became popular, sparking numerous discussions online.
"The sincerity of this 'Chinese Paladin' can be seen from the behind-the-scenes footage! The costumes and props are simply exquisite, and every outfit seems to carry the spirit of the Xianxia world."
"Looking at those training scenes, the actors are really hardworking. I believe the final film will be very exciting."
The male and female leads received endless praise.
"Gu Yuege is so handsome! His looks are exactly the standard of a first love boyfriend. Seeing him makes me feel like I'm falling into a beautiful youthful romance."
"Yang Yitong is like a fairy descended from heaven, pure and untouched by the dust of the world. She is the heroine of the fantasy world in my heart."
"These two have such great chemistry standing together, I'm really looking forward to their romantic scenes in the drama."
Some fans even created various pictures and video clips specifically for the male and female leads, further amplifying the popularity of "Chinese Paladin".
"Gu Yuege's gaze alone can make my heart flutter for a long time. He will definitely be able to portray the male lead's role perfectly."
"Yang Yitong's temperament is perfect for fantasy dramas. She feels like a fairy who has stepped out of a fantasy world."
Some film and television critics have also begun to pay attention to this drama, and have published their own predictions and analyses.
"Judging from the behind-the-scenes footage released so far, 'Chinese Paladin' is very likely to become the next hit fantasy drama, with both the cast and production quality being very high."
"The casting of the male and female leads is a great success. Their good looks and acting skills will definitely enhance the drama."
Amid this surge of enthusiasm, the number of followers on the official account of "Chinese Paladin" continues to climb, with everyone eagerly awaiting the official broadcast of the TV series.
......
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