Chapter 111 Coca-Cola's Advertising Rights Executive × Representative Jiang...
Recently, Mr. GD has been frequently making his presence felt on social media. Just a few days ago, he sang five songs in a row at his golf concert in Korea, looking incredibly handsome in a white coat, brown plaid suit, and dark red inner layer, stunning many fans. A few days later, at his concert in Japan, he dropped an inflatable daisy stick and his hat, making many fans laugh. He is both funny and handsome with ease, and in the end, it all turned into an excited compliment from fans—"So cute!"
Mr. GD would fly back to South Korea the day after each concert, whether it was in Tokyo, the Philippines, or Osaka. He would spend a total of two weeks in a foreign country, which gave Jiang Tinghan the feeling that although her boyfriend was away on business trips a lot, they still saw each other frequently.
Lumera's phenomenal performance in Coachella has propelled them to the top of trends in over thirty countries, including the US, South Korea, and Japan. They also rank highly in European countries and have recently been appearing frequently on social media in India, Thailand, and other Southeast Asian nations. Of course, WK1's promotion has played a significant role in this success, but the marketing expenses they've spent have all doubled and flowed into their accounts.
For the past two or three weeks, Coachella's popularity has remained at a fairly good peak. The group stage has officially surpassed 25 million views, and the growth rate is still very high. Some of the songs they sang on stage have returned to the Melon charts, while others have climbed a few places. Of course, "Featherweight" is still the daily number one and there is no room for it to rise any further.
After another huge success, Lumera received even more offers, including various business collaborations, variety show invitations, and brand events. The number of script offers for Jiang Tinghan even doubled, as she relentlessly wanted to bring his face to the big screen.
Jiang Tinghan declined offers for movies and TV series, but accepted an endorsement deal with Coca-Cola. The prestige of an endorsement varies depending on the title: Global Ambassador > Brand Ambassador > Ambassador with limited terms. Now, she directly became a Global Ambassador. Since Coca-Cola China is owned by COFCO and has no connection with the original American company, a new cooperation and endorsement agreement was signed with the same title. In short, it was confirmed that she had become the global ambassador for this world-class brand.
As soon as the news broke, Lumera fans clashed with the few remaining Newjeans fans, since Newjeans had also been endorsing Coca-Cola before. In the end, Lumera's fans won a crushing victory and "kindly" advised the opposing fans to hurry up and think about how to comfort Accusefive, who were at odds with Hibi, and that Accusefive should not think about endorsements for now.
Coca-Cola treated her quite well, just like Binggrae did back then, releasing a special edition Coca-Cola with her packaging. Jiang Tinghan thought that no one should be interested in Coca-Cola's packaging, but she didn't say a word and even went to shoot a Coca-Cola commercial.
The short film is divided into a long version for official promotion and a short version for various channels. It tells a story in general: the protagonist meets a little girl who is looking at the Coca-Cola in the freezer with longing in her eyes. She touches her empty pockets and seems to have no money to buy it. The sky is bright but the weather is hot, and she is sweating a lot, looking embarrassed.
The protagonist recalled his childhood, when he was walking home from school alone at night and was very tired. He really wanted a Coke but didn't have the money to buy one, so he gave this little girl a Coke. Unexpectedly, after the little girl thanked him, she went to find a group of friends and shared the Coke with them, each taking a sip from their own little cups.
Finally, the girl ran back, asked for the protagonist's contact information, and said she would repay him in the future.
The protagonist thus gained a close friend despite their age difference. Ten years passed in the blink of an eye. The protagonist, a successful company representative, was exhausted by her husband and child. She had to fight for custody and go through a divorce, trying her best to protect her assets. At this time, she asked a friend to introduce her to a lawyer who was said to be famous in the industry. To her surprise, she found out that he was the little girl from back then!
The final scene freezes on the two chatting in a restaurant. The protagonist keeps talking about her troubles, while the girl acts as an excellent listener. The smile on her face symbolizes a diamond-like sparkle of affection. Instead of beer, she has a brand-new bottle of Coca-Cola in her hand.
Regarding the husband and children setting, the advertising planner said it could be modified as long as it could express the female lead's predicament. However, Jiang Tinghan thought it was quite interesting and decided not to change it. The husband and children were just symbols and did not appear at all. She believed that it could still be explained to the fans. The main reason was that she had not yet tried to portray such a weary and mature female character who had experienced the world.
Jiang Tinghan has always had long hair since her debut, but she took this opportunity to cut her hair short to her chin. The ends of her black hair are permed into slight curls, which wrap around her already small face and make her look a little fluffy. However, when one side of her hair is brushed behind her ear, it exudes a mature and intellectual charm.
To emphasize fatigue, it's necessary to draw some dark circles under the eyes, and the eye makeup should also appropriately add one or two wrinkles to make her look older. But the dark circles step is simple, since she has them herself.
Wearing a business suit, trousers, and leather shoes, with only a layer of lip balm and no other accessories, suggests that the protagonist is a practical and thrifty person who gets ready for work as quickly as possible every day.
The advertising director initially thought she would have to put a lot of effort into adjusting Jiang Tinghan's acting skills, but the popular idol's acting skills exceeded her expectations. She basically got it right in two or three takes, especially the expression of being hurt, tired, and powerless. She was able to express her adult troubles to anyone and could only let out a sigh.
When Jiang Tinghan finished filming, she took several cases of Coca-Cola from the brand home. They were special edition bottles with golden hues, supposedly prepared specifically for the collaborating artists and not for sale to the public.
At first glance, it seemed a little humorous, but it actually hit Jiang Tinghan's sweet spot. In particular, the beautiful packaging, which seemed to exude the aura of money, made her fall in love with it. It also conveniently stopped Quan Zhilong from bringing beer home anymore, since drinking cola should be relatively healthier than drinking alcohol.
Kwon Ji-yong had just returned from a concert in Japan that day. He petted his cat for a while at home and then lay around scrolling through his phone. As soon as he saw Jiang Tinghan come back, he jumped up in a flash. Of course, he didn't do a tap dance on the floor, haha, that was an exaggeration.
His eyes lit up, somewhat amazed: "What? Tinghan got a haircut? It looks amazing!"
Kwon Ji-yong had already started to handle it naturally, touching the short ends of his hair: "It's like I've become someone I don't recognize... When did you cut it?"
Jiang Tinghan also touched his hair: "It's today."
Kwon Ji-yong's smile grew brighter as he looked at the advertisement: "What image is required for today's ad?"
Jiang Tinghan truthfully replied, "Divorced with a child."
The bodyguards who were helping to move the boxes couldn't help but laugh.
But Kwon Ji-yong clearly didn't believe it: "Oh...it should be pretty cool, right?"
It refers to those cool and stylish short-haired girls.
Jiang Tinghan thought about it and decided that even if it was a relationship of many years, it should be ended decisively. It was indeed very cool to sit in the top position of the company based on one's own strength.
So she nodded and said, "Yes, you could say that."
Kwon Ji-yong became even more certain of his guess, and sweetly complimented her a few more times, saying that her short hair made her look different and had a unique beauty compared to before, before turning his attention to the boxes.
"What is this? Cola?" he asked curiously, with a big Coca-Cola logo printed on it, it was hard not to guess.
"Yes," Jiang Tinghan thanked the bodyguards, and Quan Zhilong also bowed foolishly. Only after closing the door did they have their private time.
She turned her head, perhaps still in character, her face was cold, and her tone had a domineering air about her, as if to say, "Oppa, I'll take care of all your Coke from now on."
Kwon Ji-yong couldn't hold back his laughter for even a second before bursting out laughing: "A marriage? Wow, that sounds like a wonderful future."
Jiang Tinghan pointed to the cola on the table: "So I'm counting on you."
Kwon Ji-yong raised an eyebrow: "Okay, so you just wanted me to be your laborer."
"Oh my, it's even in gold packaging."
Taking a can of Coke out and putting it in the refrigerator is a big project. Although Jiang Tinghan said that, he did not shirk his responsibilities.
Upon opening their beverage refrigerator, milk, juice, carbonated drinks, and beer were all neatly categorized. Although both of them were idiots, their preference for what looked good outweighed their whims. A significant portion of the beer was Kwon Ji-yong's collaboration, ranging from black to red to floral, and even a new green and white collaboration beer. It felt like the freezer had even prepared what they would drink for their next life.
Add to that the expensive wines locked in the wine cabinet, and it's a veritable home for alcoholics.
"Honey, are you going to shoot an ad next week in China?" Kwon Ji-yong asked casually as he put the ad down.
"I'll be in China for the next period of time. After shooting commercials, I'll be in Shanghai and Beijing... autograph sessions, and also filming variety shows."
"Huh?" Kwon Ji-yong was taken aback. "Are you guys going to participate in a Chinese variety show?"
If that's the case, only half the people can get in, even those who are Korean.
"Ani is our Lumera's exclusive variety show. The content is just eating, drinking, chatting and playing some indoor games."
In short, it's a variety show that combines food exploration with indoor games.
Kwon Ji-yong smiled knowingly and said, "Just hearing about it makes my mouth water. Let me guess, is it eight episodes in total?"
Jiang Tinghan: "That would take too long. We'd only be in China for about a month, and we wouldn't be able to go to many places. I guess we could only film five episodes at most. You know how difficult it is to film a variety show, Oppa."
Kwon Ji-yong immediately recalled the difficulties of filming "Good Day" and nodded seriously: "That's right... I'm going to China soon too."
The Macau concert was scheduled for June 6, 7, and 8. It was originally planned to be a two-day event like the Japan concert, but the concert was so popular that additional shows were added at the last minute.
As he spoke, he took out his phone and started searching for the distance between Macau and Shanghai. He found that the flight from Macau to Shanghai takes about two and a half hours.
Seeing Quan Zhilong's eager expression, Jiang Tinghan roughly guessed what he was thinking, and then recalled her own schedule: "I should still be in Shanghai on the 9th."
Kwon Ji-yong put down his phone and pretended to be clueless: "Moragu? I never said I was going to find Tinghan."
Jiang Tinghan crossed his arms and glanced at him twice: "Then I won't be providing you with Coke anymore."
The tone didn't sound threatening at all; it was clearly just teasing him.
Kwon Ji-yong then changed the subject: "That won't do, I'd better go."
They could meet at home, but meeting in China always had a special feeling for G-Dragon. He was looking forward to the Macau concert and also to meeting his girlfriend after the concert, maintaining an excited mood for the whole week.
On June 5th, the day before Coca-Cola departed for its Macau concert, the company simultaneously released two versions of the commercial, a Chinese version and a Korean version, which had been produced overtime.
The Chinese version's plot is similar to the Korean version, but the actors, makeup, and dialogue have been changed to better suit the Chinese market. She is still divorced with a child, and she is wearing a gray-green trench coat that makes her look more mature.
The short film was very touching. Fans were amazed by Jiang Tinghan's new hairstyle and praised her performance. Even though it was just an advertisement, it still got over a million views in one day.
The comments tagging GD arrived late, all asking what GD thought about Coldy having a new husband.
No, logically speaking, the husband in this ad is a thing of the past, and GD is the current one. So even though GD came first, he's now the newcomer!
[Oppa, your status as the first love is in jeopardy, your status as the top husband is also precarious, and now there's even a faceless ex-husband!]
[Could this child be ours, haha? From this perspective, GD oppa, what did you do to become an ex-husband?]
[I'm dying of laughter! Aren't we supposed to be G-level and older in GC? How did we become C-level and older after filming a short video? This is a real older sister, a mature and beautiful unnie who's practically my mom!]
【kkk, is your generation number correct?】
[Mom is a feeling, you don't understand]
[Oh my god, short-haired Coldy is the goddess of goddesses, she's so elegant! (screams) I've seen both versions, and the Chinese version with the trench coat and black-rimmed glasses, she looks so mature and sophisticated!]
[She's like a classical beauty who stepped out of a traditional Chinese ink painting; she has an exceptionally elegant and dignified appearance. GD's compliment, "beautiful in real life," was absolutely right.]
This ad is really well-made! It's a rare find that tells a story in an advertisement. I feel like it could be used as a public service announcement. It's quite inspiring.
The whole process made my heart melt. The little girl knew how to share and was grateful, the protagonist was kind, generous, and capable at work, and the ending was a perfect one of mutual help and support. It was so wonderful!
My sister's micro-expressions are so well-controlled; I almost thought it was me sitting at my desk—she looks almost lifeless.
That's still different. When we're treated like animals, nobody cares. Coldy's expression breaks my heart.
Why should working people make things difficult for each other? If you're hurt, quit the internet!
[A psychologist? I don't feel right! She acted like she wanted to cry but didn't even have the energy. If idols are going to become actors, at least have acting skills like this before doing so.]
[The bizarre novel with two female protagonists that you love is here, with a strong sense of redemption]
Wow, this is an amazing angle!
[Isn't this a new kind of strong, older-man-younger-man dynamic, where the official ending is always a happy one, and the ex-husband is out!]
It was only then that Kwon Ji-yong realized that what Jiang Tinghan said was true; she really was divorced and raising a child alone!
Guilt...
How could he doubt the truthfulness of Jiang Tinghan's words! The other party had always been honest with him!
And that damned ex-husband!
What did Jiang Tinghan do to make her look so heartbreaking in the video?!
The death penalty should be carried out immediately.
Kwon Ji-yong was hit with a thunderbolt right after getting off the plane, and he was also in a bad mood. Even though it was just a line in the script that mentioned that she had a husband and children, he was so jealous that he felt sour and itchy.
If he were a good husband, he would already be in that position, and now it would be difficult for him to even try. He suspects that this advertisement is specifically targeting men who dream of marrying him.
Kwon Ji-yong glanced at the comments section and was so angry that he turned into a pufferfish. How could anyone ship a junior girl like that!
After a few seconds of childish anger, the deeply buried maturity and rationality resurfaced and prevailed; in the end, he wouldn't really get angry just because of a few words from fans.
He thought of Jiang Tinghan's countless pairings, and realized that Jiang Tinghan truly possessed a magical charm that made anyone he paired with shine. No matter how others changed, they all remained Jiang Tinghan as the core, and the same principle applied to forming sub-teams.
It looks familiar; it's like I've seen similar things done before, and it's happening to him personally.
The mental health representative appeared quickly. After Kwon Ji-yong liked the ad, he scrolled down a few more times and saw that someone had already quickly edited a new GC video.
[The villain in others' eyes is my savior | Executive Director Kwon x Representative Kang]
The ruthless Director Kwon falls hopelessly in love with Representative Jiang, who is recovering from the recent divorce and is still depressed. He eventually heals her wounded heart, but then his crimes are discovered, and he is arrested by the police officer played by veteran actress Kim Hye-soo. He is imprisoned, and the lovers are forced to separate.
Although watching my old dramas makes me so embarrassed I want to crawl into a hole, this video is very well edited. The storyline is clear and the atmosphere is strong. Even Kwon Ji-yong thought it was real.
Especially when Senior Kim Hye-soo pinned Executive Director Kwon against the wall, he turned his head and saw Jiang Tinghan standing silently not far away. His oversized trench coat made his figure look even thinner, and his beautiful eyes, which were slightly lowered, looked full of brokenness.
This scene made Kwon Ji-yong feel both sad and amused, and he generously gave it a heart.
But why a bad ending?! Doesn't it deserve a happy ending?!
Although Kwon is a thoroughly evil person...
He felt indignant again, and after a three-second period of frustration, he specifically shared his feelings with another real psychologist, Jiang Tinghan.
[A magical video from Naomu, you absolutely must watch it (Cat pushing up sunglasses.JPG)]
Three or four minutes later, Jiang Tinghan replied with an emoji: [(A kitten takes off its sunglasses and cries uncontrollably.JPG)]
Kwon Ji-yong complained angrily: "Baby, why did you steal the emoji I was going to send?"
Jiang Tinghan is once again embodying a domineering CEO persona that completely contradicts his advertising persona—a persona he seems to have picked up from who-knows-where: "What I say is mine, is mine."
He mixes jokes with the truth in his posts, but he never confuses Kwon Ji-yong. One glance is enough to tell whether it's a serious reply or a lighthearted flirtation.
[Ah, esteemed Representative Jiang (Little Cat bows in reverence.JPG)]
Jiang Tinghan: [Fans really have all sorts of wildly imaginative ideas; it's completely unbelievable how they came up with this pairing of characters. It's quite interesting.]
Kwon Ji-yong: [Same feeling! The only downside is that it didn't have a happy ending (sigh)]
Jiang Tinghan: [Maybe we can still be together after I get out of prison]
Both of them have always been very open-minded in their literary creations, and they have even tried the dark style before. They are quite accepting of the plot of a villain falling in love with a good person.
Kwon Ji-yong: [kkk, after Kwon Ji-yong's crimes, is there any chance of him getting out after going to jail?]
He couldn't quite remember the specifics of the script, but it seemed to involve things like killing someone in a car accident and having a subordinate take the blame, embezzling public funds and bullying subordinates, and so on—basically, committing numerous evils.
Jiang Tinghan was also full of nonsense: "[A great opportunity to play a role in 'The Shawshank Redemption' has arrived, don't miss it!]"
Kwon Ji-yong laughed for several seconds after reading that sentence, then saw Jiang Tinghan ask him, "Has the plane landed? Are you at the hotel yet?"
Still on the train, almost there.
Jiang Tinghan: [Okay, have you decided what to eat tonight?]
Kwon Ji-yong: [Today I was eating with the organizers, I don't know what it was, maybe Cantonese food.]
The two of us went from having no time difference to having an hour's time difference, and now we have no time difference again. What time it is for me is what time it is for you, making chatting much more comfortable, and the love flowing between us is also simultaneous.
My uncle called and recommended a few restaurants in Macau. I'll pick one to try for the celebration banquet.
Jiang Tinghan: [I want to eat too... (The kitten melts into a cat cookie like an ice cream cone.JPG)]
I want to eat Portuguese egg tarts.
Kwon Ji-yong opened the car window and took a picture of the street food stall he happened to see. The fragrant Portuguese egg tarts were displayed on the shelf, and he could smell them even while sitting in the car.
I'll eat it for you (laughs)
Jiang Tinghan: [(Angry)(Angry)(Angry)]
A chat with the psychologist mended Kwon Ji-yong's broken heart, but the psychologist, surnamed Jiang, was looking for another psychologist and had to leave for a scheduled event, so he didn't reply and left Kwon Ji-yong hanging.
Kwon Ji-yong tried his best to say all 108 ways to say "pay attention to me," but there was still no response in the chat box. He knew that Jiang Tinghan probably hadn't checked his phone, but he still pretended to be worried and put on a one-man show, entertaining himself.
Dinner was accompanied by the familiar Moutai. After drinking it, not only my face but my entire body turned bright red. Even after being outside in the evening breeze, I didn't feel much sober.
8low said that there's a popular photo pose lately, which is to pose under a streetlamp to make the shadow of a cat. Kwon Ji-yong did it without really understanding what it was, and before this woman posted it on Instagram, he asked her to send him the photo.
[Image.JPG]
Guess who this is?
Several hours had passed since Jiang Tinghan's last reply, and she should have finished her work by now. Not long after, Quan Zhilong finally received a new reply.
[First, we can rule out G-Dragon and Kwon Jiyong; they're not that kiyo.]
Kwon Ji-yong: [Indeed, these two guys aren't just cute, they're really cool.]
Jiang Tinghan: [It's pabo]
Kwon Ji-yong: [(Cat with question mark.JPG) So who is it? 3, 2, 1—]
Jiang Tinghan: [Quickly answers, it's G-Kitty]
Kwon Ji-yong: [Ding! The correct answer is Coldy's male friend. How could you not answer such a simple question? Who is the real pabo?]
Jiang Tinghan: [Never heard of him, don't know him. I only know iye, zoa and haha's dad, I don't know any of Coldy's male friends.]
Wait, I think I just remembered, wasn't it the one who held three concerts plus a golf session, making four, but still cried her eyes out at night?
Kwon Ji-yong also started playing dumb: "Who's that kid? I don't know him."
Jiang Tinghan replied with a hint of teasing: "Why are you swearing at someone you're not even familiar with?"
Kwon Ji-yong apologized swiftly: 【Myanmar~】
Jiang Tinghan opened the photo again and examined it carefully. Kwon Ji-yong seemed to have dyed his hair pink, but in this photo, he was wearing a hat that covered his head completely, and all that could be seen was his round head like a cat's and his decorative red-rimmed square glasses.
She looked at it repeatedly until the phone screen automatically turned off, revealing her somewhat lost face in the darkness.
Indeed... she's quite cute.
Jiang Tinghan turned on the screen, took one last look, and finally couldn't help but let the corners of her mouth curve slightly.
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