Chapter 231: The New Year's Blockbuster: "Survival in the Wild"
The lively Spring Festival holiday is happy but short.
For fans of Su Yang and Qin Shuyao, this holiday was filled with a lot of gossip, all of which was quite interesting. First, Su Yang's song "Dong Feng Po" successfully became a trending search, seemingly setting off a wave of Chinese style. Then, the video "Su Wei" broke the news that Qin Shuyao was pregnant.
The updates on "Su Wei" are full of dog food, leaving many singles feeling resentful. Damn, I was already feeling a bit down after returning home for Chinese New Year and being rushed by my parents. Now, watching a video, I'm even more upset by this bastard Su Yang's dog food. He starts off by showing off his wife, raving about making this and that for her today, and then ends with Qin Shuyao appearing on screen with a happy face, adding to the dog food. This is a real blow to singles.
This kind of gentleness not only hit single people hard, but also many married people were deeply hurt. After his wife saw Su Wei, she looked at him with resentful eyes, and his family status was lowered again.
Male fans now have a mixture of love and hate for Su Yang. This bastard's talent is lovable. But his character has left them torn. On the one hand, they envy Su Yang, but on the other hand, they can't help but scold him. Damn, you're so talented, can't your family status be improved? You pamper your wife every day, making your wife compare herself to you. It's really crazy. These women are really, comparing their husbands to Su Yang, but never comparing themselves to Qin Shuyao. What a double standard.
The male fans were confused, but the female fans were all happy to see it.
In the eyes of female fans, Su Yang's character is simply perfect.
He is handsome, talented, dotes on his wife, can cook and sing, and most importantly, he is young and has a good waist. Now countless female fans wish they could raise a Su Yang to play with.
The hustle and bustle of the outside world did not affect Su Yang's leisurely life at all. In Sanshan Village, Su Yang and Qin Shuyao lived a very leisurely life.
On the eighth day of the first lunar month, the Su Xiaobai Distillery officially resumed operations. After a few days of rest, the production line became busy again. Due to excellent marketing, Su Xiaobai is currently in short supply, and distributors from all over the country are urging customers to deliver.
Production was halted for another week for the Lunar New Year, leaving even fewer products on the market. Now that production has resumed, Sanshan Village is bustling with activity once again. The villagers welcome this busy schedule, as it means more money. Such a good life was something they could never have imagined before.
"Mr. Su, Mr. Qin, our liquor is currently in short supply. This shows that the Su Xiaobai brand has been initially established, and we only need to maintain steady operations in the future. As for expanding production, I don't recommend it. For now, we should focus on maintaining stability, but we can explore developing new products and expanding the brand's range of products."
In Su Xiaobai's factory, Hu Song couldn't help but speak after accompanying Su Yang and Qin Shuyao to inspect the entire factory.
"What type of expansion do you think we should do next?"
Su Yang asked directly.
"I think beverages are the most suitable. Su Xiaobai's target audience is young people. For young people, beverages are actually more popular than liquor. Although the beverage market is very competitive, the profit margins are quite high. Like liquor, beverages are also a product that requires a lot of marketing. And this is exactly what you, Mr. Su, are best at."
Hu Song couldn't help but flatter Su Yang when he saw him. Actually, it wasn't flattery, but genuine admiration. Hu Song was dazzled by Su Xiaobai's brand marketing.
A series of outrageous moves completely shattered Hu Song's understanding of brand marketing. Su Yang's management of Su Xiaobai can be described in four words: talented and willful. This talent marketing leaves other brands envious. They can't compare, absolutely can't. This bastard used his talent to forcibly boost brand popularity.
This kind of marketing has no reference value unless your marketing team is as talented as Su Yang.
"In that case, let the R&D department start developing new products. The new products will be positioned as functional beverages..."
Su Yang thought about it and said directly.
Functional beverages have been very popular in the market in recent years. Various brands are competing with each other and spending a lot of money on brand marketing.
Actually, the formula for this type of product isn't a secret. Functional drinks on the market generally have similar flavors. It's not high-tech; as long as you're willing to spend the money, the formula can be quickly developed.
For the beverage market, marketing is the most important thing, and how to market is the key.
"Okay, Mr. Su, is our beverage brand also called Su Xiaobai?"
Hu Song couldn't help but ask.
"No, call it another name. We can talk about the name later. First, you guys develop the product and build the production line. Leave the marketing to me."
Hu Song nodded in agreement at Su Yang's words. Having a boss like him was such a relief. All he had to do was do his job well. With a marketing expert like Su Yang, Hu Song wasn't too worried about the new brand.
Unlike liquor, the production speed of the drink is very fast. It is just water with some corresponding ingredients, and it is not a high-tech gadget.
"By the way, Mr. Su, will the beverage factory still be built in Sanshan Village?"
Hu Song asked a key question, which made Su Yang look at Hu Song.
"Mr. Su, it's different from liquor production. Beverage production is very large, and once a brand is established, the production capacity demand is enormous. Although Sanshan Village has a nice environment, Mr. Su has too many limitations here. First, transportation is inconvenient. Currently, only Su Xiaobai is okay, but once we launch a beverage brand, transportation costs will increase significantly. Secondly, resources are also limited. Although Sanshan Village has water resources, the water resources here simply cannot meet the needs of a beverage factory..."
Hu Song carefully analyzed some things to Su Yang.
The meaning is obvious. It's OK to put the liquor factory in Sanshan Village. After all, it has already been built, and the production volume of liquor is not too large.
However, it is absolutely inappropriate to place a beverage factory in Sanshan Village. This will greatly increase production costs, and the resources here cannot meet the needs of a large beverage factory.
Hu Song's words made Su Yang frown.
Damn, this is so troublesome.
"If that's the case, forget it. Let's just start with a winery. Oh, business is so troublesome..."
Su Yang's next words left Hu Song completely bewildered. What the hell? I'm not going to do this anymore because it's too much trouble. Hu Song felt like a thousand alpaca horses were running over his head.
Qin Shuyao couldn't help laughing when she heard Su Yang's words, but she knew what Su Yang was thinking. Su Yang just found it troublesome. He had established Su Xiaobai in the first place because he wanted to do something for the village.
As for making money, does Su Yang need money? Even if he does, why would Su Yang go to the beverage market to make money? Isn't it faster to make money in the entertainment industry?
With Su Yang's talent and popularity, the money he earns from releasing any album is probably in the billions.
Yes, the beverage market is profitable, but it also requires a lot of money. Domestic beverage brands with good sales have large capital backers who are constantly burning money. As an artist, why would Su Yang go into a circle he's not familiar with to make money? If he wants to make money, it's much easier to make money in the entertainment industry.
Seeing Hu Song scratching his head in frustration, Qin Shuyao secretly smiled and left the winery with Su Yang. Qin Shuyao didn't care much about the industry in Sanshan Village. Money, when it reaches a certain amount, is just a string of numbers.
Su Xiaobai's expansion plans were temporarily put on hold, for a reason that left Hu Song feeling frustrated and wanting to cry. However, without Su Yang's approval, Hu Song didn't dare act rashly. He could only temporarily stabilize the liquor industry and wait until sales stabilized before attempting to develop other alcoholic products. As for beverages, he'd wait until Su Yang showed interest.
"Brother Hai, have you arranged everything?"
A few days later, Su Yang came to Su Donghai's house and asked with a smile after seeing Su Donghai.
"Yes, I've agreed with my second uncle. Eight thousand per month, three thousand for food, and five thousand for taking care of grandpa."
Su Donghai nodded, and this made Su Yang laugh as well.
"Well, your uncle and his wife are great. They're both good people, and your aunt's cooking is delicious too..."
Su Yang said with a smile. The person Su Donghai had found was very suitable. The second uncle Su Donghai mentioned was actually his cousin. During the years Su Donghai was in the army, Third Grandpa was essentially taken care of by his second uncle and his wife. They cared for the old man very attentively, treating him like their own father.
After all, when Second Uncle was young, Third Uncle was very kind to him. Although the couple did not have much culture or skills, they were still very good people.
My second uncle is now working as a security guard at a winery, earning several thousand yuan a month. My second aunt doesn't have much to do at home, just taking care of her grandson, which is pretty free.
Eight thousand yuan a month is definitely a very high income in the countryside, and this money can also improve the life of my second uncle's family. But for Su Donghai, this amount of money is nothing. Su Donghai is so popular now, and the salary for participating in any program in the future will be calculated in millions, so this amount of money is nothing.
"Goodbye, brother..."
"Goodbye, sister-in-law..."
Leaving, before I knew it, the day of leaving has come again.
Su Donghai, Keke, Yu Zimei, and Su Yang were all going back to Yanjing. Keke was about to start school, Qin Shuyao had to go to the hospital for a checkup, and Su Donghai and Su Yang had their own things to do.
"Brother Hai, this is your new program plan. Take a look for yourself..."
After leaving Sanshan Village, Su Yang took out a plan and discussed it with Su Donghai.
Su Yang was only responsible for planning, but many professional matters required Su Donghai's opinions. Looking at the plan, Su Donghai's eyes lit up.
"Wild Survival" sounds intriguing. The show focuses on the wilderness survival that Su Donghai excels at. Equipped with only the simplest tools, Su Donghai completes one seemingly impossible challenge after another.
Looking at the challenge project on the proposal, Su Donghai's heart surged. This program was exciting, exactly the kind of excitement he loved. Although not as thrilling as on the battlefield, in peacetime, this kind of challenge was also very interesting. What's more, he would get paid. It not only satisfied his hobby but also made money. Su Donghai was full of anticipation for his new job.
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