Chapter 354: Paid on-demand "Suyang Show": Small profits but quick turnover
"Korean Trainee" has officially ended, and the twelve members returned to Korea for vacation with their contracts.
The twelve members now have very complicated feelings about their own country, because in their own country, a large number of people are insulting them, slandering them, and even threatening them.
On the contrary, in China, countless Chinese netizens sincerely wish them well.
In such a situation, who wouldn't feel complicated and wronged? Is it wrong to pursue your own dreams?
In short, the current situation has actually caused these girls to develop a rebellious mentality. The more domestic netizens criticize them, the more rebellious they become. If you call me a traitor to Korea, then I will be a traitor to Korea.
You can curse all you want, but compared to these insignificant netizens, Su Yang Oppa is the one who truly treats me well. Many girls even have the idea of settling in China, and now these girls really don't want to go back to Korea. Especially now that their Chinese proficiency is getting better and better, their love for China is growing.
People are all made of flesh and blood. In Korea, they were criticized to bits, but in China, they were loved by Chinese fans and cared for by the teachers in the training camp. This would happen to anyone.
With the members returning to their home country, Su Yang breathed a sigh of relief. The "Korean Trainee" thing had concluded successfully. As for whether there would be a second season of "Korean Trainee," or similar initiatives like "Chinese Trainee," "Japanese Trainee," etc., we'll talk about it later.
Su Yang doesn’t have time to think about the future right now. He is already busy enough with his current affairs, so how can he have the time to care about such things?
The second season of "Su Yang Show" is almost ready and will begin recording in late June.
The second season of "A Longing for Life" is ready, with filming also scheduled for June. However, this season will not be set in Sanshan Village, but in the charming Yunnan province. The guest lineup remains the same, and Qingyao Media is full of anticipation for this episode.
Time entered a busy rhythm again, and at the end of May, some information was finally officially announced.
The second season of "Su Yang Show" has officially been scheduled for the summer season. It will be officially broadcast on Yanjing TV at 8 pm on Friday, June 28th. The second season of "Longing for Life" will also be broadcast on Yanjing TV at 8 pm on Saturday, June 29th.
The third season of Yanjing TV's flagship program "Masked Singer" is scheduled to be broadcast at 8 pm on Sunday, June 30th.
The second season of "Love Apartment" will premiere on July 1st, also on Yanjing TV. The second season will air two episodes every day, from Monday to Thursday.
The exclusive online broadcasting rights for these shows were all snatched up by the wealthy Penguin. Although Penguin has a bad reputation, it has a lot of money.
The key point is not these, the most important thing is the news announced randomly by Penguin.
Penguin announced that two variety shows, "Su Yang Show" and "Longing for Life," will be offered on a pay-per-view model for the first time. The prices were also announced: non-Penguin members will only need to pay two yuan per episode, and can watch them without a membership.
Members only need to pay 1.8 yuan, with Penguin subsidizing 0.2 yuan. The paid model will also be ad-free, with no ads at the beginning or during the film.
When this news was announced, it immediately sparked heated discussions among many netizens, with opinions on both sides split.
Penguin members are complaining about why members have to pay to watch the show. They think it's unfair and members should be able to watch it for free.
However, users who are not members of Penguin think this policy is still good. After all, it's only two yuan per issue. Ten issues only cost twenty yuan. But a month's membership of Penguin costs more than this.
So for them, this method is more cost-effective.
Two yuan, this price was set by Qingyao Media and Penguin after several serious discussions.
For your first attempt at paid on-demand content, don't set the price too high. Target small profits but quick turnover to explore the market and see how it responds.
If this model is acceptable to everyone, it will be a good opportunity for Penguin and the entire streaming industry to transform. Currently, streaming platforms are constantly burning money and making losses every year.
Although the annual membership income is not low, the streaming platform needs to spend a lot of money every year to purchase copyrights.
Now, collaborating with Qingyao Media is a new approach. Penguin doesn't have to spend a penny on copyrights; simply providing a platform earns them a 20% profit share. This represents net profit, with minimal cost.
The price of two yuan is very low. According to the 28 profit sharing ratio, Penguin only gets 0.4 yuan for each non-member who makes a request, and only 0.2 yuan for each member who makes a request.
The price might seem low, but it's actually net income. Furthermore, Su Yang's appeal is immense. If each episode of paid on-demand viewing reaches 10 million people, then Penguin's dividends alone could reach three to four million.
Who would complain about low net profit? Even though Penguin buys a lot of resources, it also burns a lot of money every year. This is why Penguin has always tried every possible way to cut leeks. For example, it often launches advanced on-demand programs. There is no other way, it has to cut leeks. The internal competition is too intense.
Several major streaming platforms are competing with each other. If you don’t pay a high price, you won’t be able to get the copyright for good programs. Not getting the copyright means you will lose traffic.
However, sometimes the copyrights purchased at high prices may not necessarily bring in much profit, so gradually, it becomes a vicious cycle.
This is a first attempt for both Penguin and Qingyao Media. Let's see how the market reacts.
If the market truly accepts this approach, and it generates more revenue than traditional methods, then many of Qingyao Media's future productions could adopt this approach. Not only variety shows, but also TV series and movies could adopt a pay-per-view model.
The outside world began to discuss it heatedly, but the discussion was not loud.
Su Yang's fans were especially eager. As for pay-per-view, they scoffed. It wasn't like they couldn't watch it without paying. If they didn't want to pay, they could just follow Yanjing TV. Yanjing TV didn't charge, so they just had to tune in regularly.
If you don't have time to watch, then spend some money. Two yuan an episode, the price of a cup of milk tea, is enough to watch a whole season of the show. If that's still too expensive, then you might as well go somewhere cooler. Who gives you the courage to be so arrogant when you're a freeloader?
In the Qingyao Media conference room, today is the day for the girl group's comeback. Some of the girls actually came back a few days ago.
Now, all twelve girls have returned. They consulted a professional lawyer about the contract and compared it with contracts from other companies. They concluded that the one offered by Qingyao Media was excellent.
This contract lasts for ten years, but over the course of ten years, the company's commission rate will gradually decrease.
For the first three years, the company paid the girl group a 30% dividend. This dividend included income from commercial performances, albums, and endorsements. The company took 70% of this income, while the girl group took 30%.
However, there is one income source that is very special: personal endorsement. This means that a company will ask a member of a girl group to endorse a product. In this case, the company will be very generous and only take 40% of the profit, leaving the remaining 60% to the individual.
Three years later, the girl group's dividend ratio directly increased to 50%, and it was directly split 50-50 with the company.
Between five and ten years, the girl group takes 60% and the company only takes 40%.
The proportion of dividends from personal endorsements has remained unchanged over the past ten years, with the individual taking 60% and the company taking 40%.
However, these are all pre-tax incomes. The company also stipulates that everyone must pay taxes legally, and the company pays directly on their behalf, so there is no tax evasion.
This contract was simply unimaginable for these newly formed girls. In Korea, it's incredibly difficult for girl groups to get such a high percentage of profit sharing. Even the most popular girl groups in Korea are cash cows for Korean entertainment companies, earning a lot of money, but very little actually goes to them.
For newly formed groups, even getting 10% is considered good, let alone 30%. Even at their peak, girl groups sometimes couldn’t even get 30% of the profits.
In addition, many girl groups rely on their youth to make a living. They may seem glamorous when they are making money, but many of them don't make much money, but their expenses are huge. Sometimes they have to buy their own clothes and jewelry to look presentable.
In South Korea, some girl group members go bankrupt soon after retiring. Some even turn to adult entertainment to engage in shady dealings due to poverty. This is very common.
So this time, all twelve members returned. During the two weeks they were back in Korea, they weren't without Korean entertainment companies approaching them. Those companies offered conditional offers, but after careful consideration, each girl made her choice.
The contract was formally signed under the witness of a lawyer.
After signing the contract, the twelve girls officially became contracted artists of Qingyao Media, and MENG also became the first girl group under Qingyao Media.
"Welcome back. Next, you're going to record your first album. It won't be an original album, but a cover album. You're going to cover all the songs from the Dreamtime era. Use your voices and your dances to reinterpret these songs."
Su Yang's words made the girls look at each other.
Dream Era, this is a hurdle that all Korean girl groups have to face now. This is because Dream Era's achievements are too outstanding and the songs in it are too good to be true.
After the Dream Era scandal broke out, the singers of these songs were also changed in the Wikipedia. In the Wikipedia, the singers of these songs were changed to Su Yang.
Now, Su Yang plans to let the girl group Meng sing these songs again, use their own voices, and re-choreograph the dances. This will produce very good results. Not only that, it will also allow Meng to perfectly take advantage of the popularity of Dream Era. Although Dream Era has collapsed, its popularity is still there. By the way, this method can hone the teamwork and singing skills of these girls and prepare for their real album.
Continue read on readnovelmtl.com
