Chapter 381 This Pig is Poisonous: Peppa Pig Appears
"Even before my child was born, I had a wish. To personally create an animation for him as a gift. Now, this wish has finally been fulfilled. This animation, Peppa Pig, is dedicated to all the babies out there. I hope you can grow up innocent and happy..."
Su Yang updated his Weibo again and posted a poster.
This is a poster for an animated cartoon, "Peppa Pig". The poster looks childish, but also very cute.
"Wow, so cute, hahaha, is Brother Yang showing off his daddy skills?"
"Daddy is finally willing to go online, but Brother Yang, how can I support him since I'm single?"
"Can someone lend me a kid so I can take him to watch anime..."
"Hahaha, my son is three and a half years old, let's go and have a look..."
"Hahaha, let me show you my twins, they're four years old now, la la la..."
"Upstairs, if you're brave enough, compete with Brother Yang. Brother Yang's quadruplets..."
After Su Yang's Weibo post was published, countless fans became excited again. No one expected that Su Yang's first work after his return would be such a work.
"Peppa Pig", chief planner: Su Yang, chief screenwriter: Su Yang.
The poster shows that although Su Yang is not the director of this animation, he is the chief planner and chief screenwriter.
After the Weibo post was released, many netizens went to watch this work out of curiosity.
Especially those who have children at home, they are all very curious.
This time, Qingyao Media didn't choose to exclusively partner with a single streaming platform. Instead, they collaborated with all platforms, airing the animation simultaneously on all major streaming platforms. Furthermore, Qingyao Media didn't charge these platforms any money; they simply gave the animation to them for free.
Among the current domestic streaming platforms, Penguin and Qingyao Media have the best relationship, and Penguin regards Qingyao Media as a cash cow.
After all, the works produced by Qingyao Media are all high-quality. And over the past two years of cooperation, Penguin has indeed made a lot of money from Qingyao Media's works. Who wouldn't cherish such a partner?
Several other major streaming platforms have been trying various ways to flirt with Qingyao Media over the past six months. Now that Qingyao Media has taken the initiative to cooperate and even offered them free access to their content, it's a bonanza.
Before Su Yang posted on Weibo, the first season of "Peppa Pig" had been updated on all major streaming platforms.
The first season has been updated with 24 episodes.
"Baby, Daddy will find you a new cartoon to watch, okay?"
In an ordinary family in a small county town in central China.
A man said with a smile while looking at his daughter who was watching cartoons.
"Dad, what cartoon is this?"
My four-year-old daughter is very curious. At this age, the most favorite thing to do every day is probably to watch their favorite cartoons.
"Hey, you'll know soon."
The man picked up the remote control and found "Peppa Pig" on the streaming platform he used. He clicked on the first episode and started watching. His daughter sat on the sofa curiously, looking at the TV with big eyes.
"I'm Peppa, and this is my brother, Joe..."
After the opening melody sounded, the animation officially aired. Su Yang didn't make any major changes to the protagonist's name. He simply gave Peppa Pig a surname, calling her Qiao Peppa Pig, while her brother remained named Qiao Zhi. This was also to facilitate the animation's overseas release.
However, the names of some other characters have been changed. If the copyright is released overseas in the future, the animation will be re-dubbed.
The man opened the animation and watched it with his daughter out of curiosity.
The little girl also watched with great interest, and soon her face was full of smiles. She even giggled when she saw something funny.
"It's quite interesting..."
The man couldn't help but sigh that this cartoon was actually quite interesting. The stories were also very simple, but the children loved watching it.
Not only that, the man soon discovered that there were no villains in this cartoon, unlike the cartoons his daughter usually watched, which all had villains.
This cartoon has no villains or fighting scenes, just heartwarming little stories. This setting makes the man feel good.
Children's hearts are very pure, and in their world, there may not be a distinction between good and evil, but in cartoons, children are often directly divided into good and bad.
For example, sheep are good and wolves are bad.
This kind of subjective good and bad is actually imposed on children by adults. However, this is not the case in Peppa Pig.
On this day, along with Su Yang's promotion on Weibo, the children's animation "Peppa Pig" officially debuted.
The magic of this cartoon was soon witnessed by parents with children.
"Hahaha, leave a comment. Yang Ge's Peppa Pig is addictive. I actually watched over ten episodes with my son..."
"This cartoon is really good. I watched it with my daughter yesterday. The story is very heartwarming, and there are no bad guys..."
"Oh my god, it's raining outside today. I can't see it at a glance, but my son actually ran outside to jump in a mud puddle and said he was Qiao Zhi..."
"Hahaha, my son likes it too. This pig is poisonous..."
As more and more children saw this cartoon, the magic of it was revealed.
Toxic. In the words of netizens, this pink pig is poisonous.
Not only do children like to watch it, but even some parents watch it with their children and enjoy it very much.
Many children even watch it in a loop, and after watching it once, they continue to watch it a second time. Every time they watch it, they are very happy.
And this was just the beginning. They soon discovered that their children not only loved watching the cartoons, but also loved buying toys for them.
On the second day after the cartoon premiered, numerous Peppa Pig IP toys appeared in major shopping malls nationwide. It was obvious that these products were pre-stocked.
The reason why Qingyao Media made this animation available to all streaming platforms for free was to promote this IP.
Isn't this the money we make from children's time?
Don't underestimate this market; it's enormous. Also, don't underestimate these young children; their spending power is immense.
As long as they enter the mall and see a toy they like, most parents will probably pay for it. These genuine IP products are extremely profitable.
A set of toys may cost less than five yuan, but it can be sold for dozens of yuan in shopping malls. This profit is quite terrifying.
Now, Qingyao Media has officially launched its own copyright-related business with the help of the animation "Peppa Pig." The manufacturer of these toys is also a newly established toy factory called Qingyao Toy Factory, and the brand of these toys is also called Qingyao.
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