Chapter 414: Nezha's Expedition: No Grass Grows
On the first day of the Lunar New Year, Su Yang was a little upset about Beibei's situation. However, this was just a minor incident. The New Year's celebration and the lively atmosphere of the house soon made Beibei's mood improve. The other children were also laughing and the whole house was full of joy.
A big family has its advantages. Although it is noisy when there are many people, isn't the purpose of celebrating the New Year to have a lively atmosphere?
On this day, the whole of China was celebrating the Spring Festival. However, during the Spring Festival period, "Nezha" was the most popular movie.
Yesterday's terrifying box office and good reputation have increased the attendance and screening rate of Nezha again today. Of course, the reputation is also continuing to brew. On the rating website, Nezha now has a score of 8.9 points.
Of course, there are some people who say it's not good, after all, it's hard to satisfy everyone. But for the movie "Nezha", the current reputation is definitely a huge success. Even if a few people criticize it, it can't change the fact that it is a very good animated film.
The box office continues to rise, and the rate of increase is even faster than yesterday. The quality of other Spring Festival movies released during the same period is actually not too bad, but it is a pity that they encountered the demon child "Nezha". This is not a demon child, but a demon king, the demon king of the film market.
600 million, 700 million, 800 million, 900 million, 1 billion. At around 8 o'clock in the evening on the first day of the Lunar New Year, the total box office of "Nezha" officially exceeded 1 billion yuan. The official Weibo account also kept updating the posters, and the movie kept refreshing various data.
This result has silenced everyone in the industry. Everyone told themselves that next time Su Yang has a new movie, they must avoid him at all costs. This guy is not to be messed with.
The explosive popularity of "Nezha" not only benefited Qingyao Media and theaters, but also immediately launched related IP peripherals. Due to Su Yang's reputation, the IP license for "Nezha" was actually licensed out on a large scale before the film was even released.
For example, Suduobao’s themed fruit beer and beer, and Su Xiaobai’s themed liquor series, are just the tip of the iceberg of IP licensing.
Qingyao Media now has many channels for IP cooperation, after all, it also has several popular animations under its umbrella. Therefore, the IP cooperation for "Nezha" was even smoother.
Qingyao Media collaborates with companies in nearly every area of the industry, from toys and clothing to food, catering, and more. A large portion of these IP licensing deals utilize a profit-sharing model. The more the theme products sell, the more money Qingyao Media earns.
For partners, the biggest advantage of this model is that it is risk-free. They can obtain IP authorization without spending any money, and the only thing left is to share profits based on sales.
With the explosive popularity of Nezha, sales of these products have also skyrocketed. Whether on e-commerce platforms or various live streaming platforms driven by self-media, anything with the gimmick of Nezha is considered to have brought in its own traffic.
Not only that, this animation has also made the "Nezha" IP popular. Many people are trying to take advantage of the popularity by selling dog meat under the guise of selling mutton. However, this also indirectly shows that the influence of this movie is unprecedented.
After midnight, the second-day box office of "Nezha" was released again, which was 536 million yuan. The total box office once again exceeded 500 million yuan. Such a box office is simply a miracle on the Chinese animation film rankings.
In the film industry, Nezha's departure left no grass unturned. While Nezha's box office was booming, the box office performance of several other films was relatively insignificant. This situation led to their screening rates being squeezed out by Nezha again.
The film market is like this, it's usually a winner-takes-all situation. When a high-quality film is released, the blockbuster released at the same time becomes a stepping stone.
The Spring Festival holiday was very lively, and Su Yang's home was also very lively. Many people came to Su Yang's house to pay New Year's greetings, such as Yang Mengmeng and his family, Wang Yunze and his family, and other artists from Qingyao Media. Whenever they had time, they came to Su Yang's house to pay New Year's greetings.
Although Su Yang is young, he is their backer. Su Yang is no exception to these things, but those who come are people with whom he has a good relationship, and Su Yang is also very welcome.
Just when Su Yang was having fun at home, another one was also having fun.
In a village in a small town under Guangdong Province, there is a farmhouse. The farmhouse is built with great charm, and the decoration is simple and low-key. It is not luxurious but very comfortable.
"Grandpa, Happy New Year..."
In the yard, Tang Qing smiled and said to an old man. The old man nodded, his smile very kind.
The old man, the old man of the Tang family. Tang Zhengyang's father, Tang Qing's grandfather. The old man is already 96 years old this year. His health is getting worse day by day, but the old man is not confused and his mind is very energetic.
Originally, the best option for the old man was to stay in Yanjing. However, he chose to return to his hometown, the place where he was born and raised. He wanted to be born here and leave here, putting a full stop to his life.
"How's Dad's health lately?"
Tang Zhengyang asked. As the eldest brother, Tang Zhengyang was quite busy, so the task of taking care of the elderly fell on his younger brother, Tang Zhengwu.
Unlike Tang Zhengyang, Tang Zhengwu is not part of the system. He's a shareholder in Datang Entertainment, but he's currently doing nothing but waiting for his dividends. He knows his own limitations and is content to stay home and look after his father.
Unlike Tang Zhengyang, Tang Zhengwu had never loved studying since childhood and was also homesick. Later, when he joined the army, he went straight to the kitchen squad, where he was scolded countless times by his father, who said he was a hopeless person with no ambition.
But Tang Zhengwu did just that. After working in the kitchen for a few years, he decided to learn cooking from a chef and eventually became a chef himself.
He was very ordinary when he was young, but now he is the most suitable person to take care of the old man. Anyway, with the dividends from the shares of Datang Entertainment, Tang Zhengwu and his family are now living a very good life.
"I'm feeling fine, but my legs and feet aren't very flexible. My feet were a little swollen a while ago, but it's nothing serious."
Tang Zhengwu said with a smile. He was very satisfied with his current life. He got married early and had children early. He now has three grandchildren, the oldest of whom is already six years old.
Now Tang Zhengwu lives a comfortable life at home, taking care of his father, raising his little grandson, and showing off his cooking skills. His life makes Tang Zhengyang envious.
"Grandpa, have a cherry. Great Grandpa, have one too..."
The two were chatting when their four-year-old grandson ran over, holding two large cherries. He handed one to Tang Zhengwu, then to Tang Zhengyang. Looking at the child, then at the smile on Tang Zhengwu's face, Tang Zhengyang felt jealous. At this moment, jealousy was real. When would he finally be able to hold his little grandson in his arms? Thinking of this, Tang Zhengyang's desire to get married was rekindled.
Continue read on readnovelmtl.com
