Chapter 437: The Legend of Zhen Huan goes on the expedition: Conquered female audiences
As night falls, "The Legend of Zhen Huan" is officially broadcast on the entire network.
This time, all channels are used, whether it is Penguin, Youku, iQiyi, or Bilibili and Xigua, basically all video websites have introduced this TV series.
Importing a show doesn't cost any money, and dividends are distributed after the TV series are sold. With such a good opportunity, who wouldn't want to participate? It's practically free money. As for the dividend ratio, the streaming platforms have currently banded together to push it down to a 30/70 split.
However, Qingyao Media didn't care too much. 30% to 70% was the bottom line. If these platforms continued to push the price down, Qingyao Media, with its inherent tendency, would have dared to create its own platform to sell its own TV series. For Su Yang, creating a streaming platform was not difficult. He didn't even need a streaming platform; he could just post it on Weibo and pay to watch it.
After "The Legend of Zhen Huan" was released, many long-awaited viewers rushed to watch it.
Everyone gasped when they saw the 100-episode number. Wow, a 100-episode TV series? That's audacious! This show must be so grand! It's absolutely amazing.
Let's take a look at the playback mode. This time it's pay-per-view. The payment model is the same for all major platforms. The first ten episodes are free, and the next ninety episodes are pay-per-view, which is one dollar per episode, which is not expensive.
If you're a member of this site, you can get a 10% discount, with each episode costing only 0.9 yuan. If you buy the entire series package, you can get an additional 10% discount. In short, if you're a member of this site and watch the entire series, you can watch the entire series for only 72.9 yuan.
If you are not a member, you can also buy the package, which costs 81 yuan to watch the whole series. If you are not a member and do not want to buy the package, then watching the episodes one by one will cost 90 yuan.
Everyone can choose the payment mode according to their own situation. Looking at the price, many people swallowed their saliva. This price is not cheap. It seems that the price of each episode is not expensive, but it is too much for the number of episodes.
This time, "Empresses in the Palace" is not broadcast on TV. The only way to watch it is to pay for it online. However, there are ten free episodes. If you don't like it after watching these ten episodes, you don't have to spend a penny. If you do like it, you can still pay for it later.
"It's finally starting. One hundred episodes. If it's good, it'll last a long time."
"Wow, wow, wow, I like palace fighting dramas, but I haven't seen a good one in a long time..."
"Hopefully this one's good..."
"This time the script was written by Su Yang, it should be good..."
"It's hard to say. Su Yang is good at writing palace fighting dramas, but they are too melodramatic..."
This drama has attracted a lot of people, especially female viewers. The market for palace fighting dramas is actually aimed at the female market. Few men watch palace fighting dramas, but don't underestimate the female market; it is a larger market than the male market.
In recent years, many idol dramas and traffic stars have been promoted by these prodigal women. The traffic is harvested from the female audience.
Mu Qingqing is a hot mom, 32 years old. Since getting married, she's been a stay-at-home mom. She has two children, one in elementary school and one in the senior year of kindergarten.
In the past, when I had nothing to do, I would pick up the kids and cook at home. Today, after dinner, my husband took the two kids to the playground in the community.
Enjoying her leisure time, Mu Qingqing lay comfortably on the sofa, turned on the TV and started watching "The Legend of Zhen Huan".
Turning on the TV show, there were no commercials. He skipped the opening credits and went straight to the main story. After getting to the point, Mu Qingqing laughed. At least the picture quality looked excellent, and the costumes and props were great too. It looked very comfortable.
Before she knew it, Mu Qingqing was attracted to this TV series.
It's good to watch, at least that's what Mu Qingqing thinks. The whole drama looks very comfortable, the actors' performances are also wonderful, not bloody at all, and the story unfolds slowly.
Before she knew it, she had finished watching one episode, but Mu Qingqing was still not satisfied. She continued watching the second episode. After watching the second episode, her husband came back with the children.
Mu Qingqing was thinking about the drama, but because she needed to coax her child to sleep, she could only watch the drama before going to bed. However, she kept coaxing the child to sleep, but she couldn't fall asleep at all. Looking at her sleeping son, Mu Qingqing opened her phone, put on headphones and started watching again.
One episode, two episodes, until she was so sleepy that Mu Qingqing turned off her phone. She looked at the time and found that it was already past two in the morning.
It's good. Mu Qingqing has her own opinion about the drama "The Legend of Zhen Huan". It's good, not only good, but also brain-burning. There are all kinds of characters and events. Mu Qingqing doesn't even dare to speed up, for fear of missing out on the exciting content.
That night, there were many people like Mu Qingqing. Many people were even attracted by the drama and stayed up all night to watch it.
However, most of the viewers of this drama are female, and there are a few males, but very few.
"Fuck, guys, who's watching Empresses in the Palace? Damn, my girlfriend forced me to watch this show, and I almost collapsed. There are too many characters, and it's too brain-burning..."
"Hahaha, I didn't watch it. I'm not interested in palace fighting dramas. Even though it was written by Brother Yang, I don't like watching it..."
"My wife dragged me to watch two episodes. It's not bad. My wife is addicted..."
"My wife is the same. Damn, at this hour, she's still watching 'The Legend of Zhen Huan'..."
"Is it really that beautiful? I can't bear to watch it..."
"Oh, don't mention it. My mom, my wife, and my sister are all still watching TV in the living room right now."
"My mom is the same. She's almost fifty years old. She actually likes watching palace fighting dramas..."
In many groups, some men started discussing this TV series. After discussing this TV series, everyone found a common point, that is, most of their significant others are currently addicted to this TV series.
Magic, that's the magic of this show. Even though the men are not interested, their significant others are.
Many people didn't sleep well tonight. After sending her children to school this morning, Mu Qingqing continued watching the TV series. Although she didn't sleep much the previous night, she didn't feel sleepy at all while watching the show.
Today, the paid figures have begun to rise. Although it's only been one night, some people have already watched the first ten episodes. Some are even watching the show at double speed.
After a night of fermentation, the reputation of this drama has been released. On the rating website, the rating of this drama is even more shocking. Currently, the rating of this drama is as high as 9.2 points, which makes many people breathe a sigh of relief.
"I watched it all night and just finished episode 16, so I couldn't help but comment. I have to say, this is the best palace drama I've ever seen..."
"It's so good! I love palace fighting dramas, but there haven't been any good ones in recent years. Now, finally, a masterpiece has appeared..."
"All the actors' acting is superb, the director is also great, but I think the screenwriter is even better. The story is so amazing..."
"I'm a fan of Qin Shuyao. I didn't expect that Qin Shuyao could be so awesome when playing a villain..."
"I'm watching it now, I'm watching it now, hahahaha, I'll rate it first, and then come back to comment after I finish watching it. Oh, I don't want to go to work, I want to watch the show at home..."
The popularity of "Empresses in the Palace" began to rise. Women began to spread the word and discussed the plot with their sisters in various groups, as if they were obsessed with it.
On social media platforms, many female bloggers were enthusiastically promoting the show. Some were actively trying to attract traffic, some genuinely thought the show was good, and some were paid by two major companies to promote it.
Regardless, the next day, online discussions about the TV series "Empresses in the Palace" increased, and the paid on-demand data for "Empresses in the Palace" continued to rise.
The first ten episodes are free. After watching the free episodes, many people simply buy the entire TV series.
At this moment, Datang Entertainment and Qingyao Media were also keeping an eye on the data across the entire network, as were other entertainment companies. Looking at the skyrocketing paid data, many people swallowed their saliva. This was rising too fast.
This TV series has so many episodes that even with VIP membership, the price of the entire package is quite expensive. It's like the difference between a 3D blockbuster and a regular 2D movie in the cinema. Different ticket prices mean different data.
The data is rising at an ever-increasing rate, with more and more viewers finishing the first ten episodes. This surge in customers paying for the bundle has all major platforms excited. Such a high rate of bundle purchases speaks volumes about the excellence of the show's first ten episodes. If it weren't for the exceptional quality of the first ten episodes, there wouldn't be so many people purchasing the entire bundle.
If you buy the entire package, there's no regrets. Whether you watch it or not, the money's already been spent. Plus, the paid-for TV series have a time limit.
For example, the paid package for "Empresses in the Palace" has a viewing period of 180 days. You can watch it at will within 180 days, but if you want to watch it again after 180 days, you will need to pay again.
By 9:30 p.m., the total paid on-demand video spending on the entire network officially exceeded 1 billion RMB. Over the next few hours, the figure continued to soar, reaching 1.37 billion RMB by midnight.
Such an achievement made everyone in Datang Entertainment excited.
It's a sure thing, completely. With this kind of paid data, at least the show has already recovered its costs, and not only that, it's already made a lot of money. But everyone knows this is just the beginning, because the popularity of "Empresses in the Palace" has risen, and more and more viewers have watched the paid episodes. According to statistics, 94% of viewers who watch this show have paid.
Out of a hundred people who watch this drama, ninety-four will choose to pay for it. This payment ratio is too high. Of course, some people will choose to save money, such as using other people's accounts or other methods to save money. However, because this drama has too many episodes, if you wait to use other people's accounts, you will have to wait a long time. After all, there are 100 episodes. Even if you watch five episodes a day, it will take twenty days to finish watching it. After watching the first ten episodes, it will be difficult for the audience to have the patience to wait for two days, let alone twenty days. Most people are unwilling to wait for that kind of psychological torture. It's just a few dozen dollars. Even if your income is not high, you can afford it.
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