Chapter 441: The Highest Net Worth in China: Sky-High Endorsement Exposure
As night fell, the Bird's Nest, which can accommodate 90,000 spectators, became bustling with activity. Ticket checking officially began at 6:00 a.m., with multiple ticket gates operating simultaneously.
Ticket checking is also very simple. After authorizing the information connection on the mobile phone, you can directly scan your face to check in and enter the station. This equipment and technology are also provided by Huawei and are very accurate.
Of course, if you don't want to scan your face, you can still enter by verifying your ID and e-ticket. However, most people chose facial recognition for entry, which is quick and convenient. The audience at this concert was mostly young people, and they had no objection to this facial recognition method.
"Hahaha, guys, we've found a spot. So excited..."
"Come to Brother Yang's concert, hahaha, glow sticks are free..."
"Suduobao is the sponsor, right? Free Suduobao drinks are provided..."
"Hahaha, popcorn sponsored by Huaxia Telecom, damn, free..."
Young people attending the concert couldn't help but post to their social media, some even posting multiple messages in a row. Some even started live streaming the scene on their phones.
The concert also offered a delightful array of services, including free glow sticks, free luminous headbands, free popcorn, and free drinks. These were all sponsored by sponsors, such as the glow sticks, which were printed with Huawei and Huaxia Telecom slogans. Drinks were provided directly by Suduobao, allowing customers to enjoy as much as they wanted, with a huge refrigerator stocked at all times.
There was also free popcorn, the buckets emblazoned with the China Telecom logo. Then, look at the center of the Bird's Nest. A massive rectangular stage had been erected. And all around it, a giant Huawei advertisement circled the entire structure.
What surprised fans the most was that the spokesperson on these huge advertising posters was Su Yang. On various posters, Su Yang showed different actions, different clothes, and experienced different products.
At the same time, the poster also printed a slogan, Su Yang, Huawei's global spokesperson!
Seeing this poster, countless fans were excited. When did Yang Ge become the global spokesperson for Huawei?
Look at this scene, it’s so awesome.
At this moment, the live broadcast room has been opened. However, before the live broadcast started, many netizens entered the room in advance. After entering, they found that the live broadcast room was actually playing advertisements.
And this advertisement turned out to be a Huawei advertisement, and it was a Huawei advertisement shot by Su Yang.
"Life has more than one side, and youth also has different choices. I always like to challenge new heights, because every time I cross it, I will see a better view..."
In the live broadcast room, Su Yang seemed to be telling his own story. Huawei was not mentioned at all, and the footage was just of Su Yang's simple life.
But Huawei is everywhere. The work computer is a Huawei, the tablet is a Huawei, the watch is a Huawei, and the phone is a Huawei. Su Yang also demonstrated the powerful features of Huawei products in the story, such as the Internet of Everything and the ability to share data with one touch.
At the end of the ad, Huawei's logo and slogan appeared: Huawei, changing imagination!
After seeing this advertisement, many friends in the live broadcast room started discussing it heatedly.
"Fuck, Brother Yang is actually endorsing Huawei, that's awesome..."
"Amazing! This is the brand spokesperson."
"Global Spokesperson, just saw it. The ad should have been released today..."
"Breaking news, Brother Yang is offering a whopping 1 billion RMB for three years as a spokesperson. Holy crap..."
Soon, more news broke. Huawei also began to run online advertisements featuring Su Yang, and also began to display posters in physical stores.
Meanwhile, rumors were circulating online, all official. Su Yang had become Huawei's global spokesperson, and his endorsement fee was astronomical—ten billion yuan in advertising fees over three years. This is the ceiling for endorsement deals for Chinese artists. Ten billion yuan over three years, 333 million yuan a year, or $50 million USD.
Even in the world, this is the top-tier existence. This price made fans scream, "Value, this is the value. This value, who in China dares to compare with it."
More and more people were entering the livestream room, and more and more people were entering the venue. Meanwhile, in the Bird's Nest workshop, Su Yang and his team were making final preparations. The equipment had been debugged during the day, and everything was ready.
Su Yang sat there, eyes closed, taking a brief rest. He'd been busy here during the day, doing sound checks and rehearsals. There were still many things that needed to be reviewed. Only by reviewing them could the best results be achieved, since this was a simultaneous online and offline broadcast.
Besides Su Yang, the guests he invited were also wearing makeup: Qin Shuyao, Li Zhengwen, Lin Shuwei, Yu Zimei, the MENG group, and the Dream Era group.
Yes, the Dream Era, that bastard Su Yang, brought the Dream Era back. However, Qin Shumo was not among them. Instead, Qin Shuyu replaced Qin Shumo, and Qin Ziran rushed out of the arena again.
The fact that MENG and Dream Times performed together to support Su Yang's concert was enough to create a lot of hype.
In short, Su Yang had prepared too many surprises for this concert. His goal was simple: to make everyone feel that the concert was worth the money spent.
By 7:30, everyone was already inside. The entire Bird's Nest, with 90,000 spectators, plus the staff, looked truly spectacular. This attendance surpassed even many sporting events, giving it a distinctly Olympic opening ceremony feel.
At this moment, the live broadcast room officially opened. When the live broadcast room opened, the high-definition picture quality directly made many netizens marvel. Holy shit, is this a concert? Why does it feel like watching the Olympics? This high-definition picture is simply amazing.
Not only is the video clear, but the live broadcast is also very professional. Various advanced equipment directly presents the best side.
"Hello everyone, I'm Wang Jing. I'm currently at the Bird's Nest. It's 7:30 pm now. Welcome everyone in the livestream to the eyewear stop at Su Yang's global tour concert..."
The host, the live broadcast room has a host. And the live broadcast rooms in different countries have different hosts.
The host in China is Wang Jing, while the host in South Korea is a Chinese speaker. The host in Thailand is a Thai speaker, and the host in Japan is a Japanese speaker.
Su Yang also has appeal in the overseas market. Since it's just an online live broadcast, it's not that troublesome. You can just find a live broadcast platform.
At this moment, many live broadcast rooms have been opened, and many fans of Su Yang from all over the world have entered the live broadcast rooms, waiting for the concert to begin.
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