Chapter 457: Palace Fighting and Zombies: The Kingdom is Ready to Set Off
In an office at Netflix's Asia headquarters, several reviewers were watching "Kingdom." Not all shows can be aired on Netflix; Netflix has its own review system. Too bad shows, in Netflix's eyes, only drag down the company's reputation.
Netflix now has a lot of self-produced dramas, but most of its resources still require cooperation with other film and television companies.
The staff watched the show very seriously. They started watching the show yesterday and finally finished it today. After watching the last episode, many people were still not satisfied.
"Jacon, what do you think?"
Irina, the head of the audit department, asked.
"It's excellent. Although it's a Korean drama, the style is very American. The zombies and palace fighting are really exciting. I think this drama will definitely do well in the European and American markets."
Jaken is an American with a keen eye, and he's very familiar with the tastes of European and American audiences. Although "Kingdom" is a Korean drama, Jaken is enjoying it.
"Han Zhixian, what do you think?"
Irina looked at the Korean reviewer Han Zhixian again.
"It's excellent, if only for this work. It's definitely a very good Korean drama, but I can't draw a conclusion about how this drama will perform in the Korean market. After all, Su Yang's reputation in Korea is not very good..."
Han Zhixian said seriously, "The work is good, but whether Korean audiences will buy it is hard to say." Hearing this, Irina laughed.
Irina had actually done some research on the Korean market, specifically on Su Yang's potential in the Korean market. Through a series of data, Irina concluded that Su Yang had great market potential in Korea.
Apart from anything else, Su Yang made a lot of money from the Korean Trainee program. The album that Su Yang released some time ago also greatly increased his fans in Korea.
Therefore, Irina was not too worried about the performance of the drama "Kingdom" in South Korea.
"In that case, the show has passed review. According to Qingyao Media's requirements, it will be available on a pay-per-view basis."
Irina gave the order directly.
There are many works on Netflix, including Netflix's own dramas and dramas with purchased copyrights. Netflix has the right to let members watch them for free.
However, Netflix does not have the rights to third-party copyrighted works. Qingyao Media's Thai branch required the TV series "Kingdom" to be available on a pay-per-view basis.
For a ten-episode TV series, the first two episodes are free to watch, and the remaining eight episodes are sold in a package. The price varies depending on the situation in different places.
For example, in North America, the show is sold as a package for $6, and Netflix takes a 30% commission.
In the Korean market, the show is priced at 9999 won, which is much more expensive than the North American market. Converted into RMB, the price in Korea is 52 RMB, while the price in North America is 38 RMB.
Su Yang has his own considerations for this pricing. He has few fans in Europe and the United States, so he would set a low price to make money and gain fans at the same time.
Since there are more fans in South Korea, they charge a higher price to make money. As for China, the Thai branch of this drama has already submitted it for review in China, and after passing the review, it will be available on a pay-per-view basis in China.
Qingyao Media will naturally not give up on this large domestic market, but the broadcast time is expected to be a few days later than Netflix. After all, this drama is nominally a Thai drama and requires review and import approval.
Netflix moved quickly, quickly finalizing the release date. It officially premiered worldwide on September 9th at 8 PM Korean time.
Netflix's business scope is very large. As the world's largest video platform, Netflix's business is almost paid around the world, including North America, Europe, Asia, etc.
Aside from the massive Chinese market, it covers nearly every other market in the world, with 220 million paid members worldwide, making it the largest streaming platform worldwide.
At the same time, Netflix is the only profitable streaming media among all the major streaming media in the world. In the past year, Netflix's global profit was nearly 3 billion US dollars.
In contrast, Disney's streaming platform has lost over a billion dollars. Not to mention the three major streaming giants in China, whether it is Penguin, iQiyi or Youku, they have been losing money every year since their establishment for more than ten years.
By comparison, we can see how powerful Netflix is.
"Su Yang's new work, 'Kingdom', will soon be available online..."
After the review was completed, publicity for the drama officially began, with both Qingyao Media and Netflix launching promotional efforts. This was particularly focused on Asia, particularly the Japanese and Korean markets.
When the news of the release of "Kingdom" broke out, it immediately caused heated discussions in South Korea.
This TV series has been controversial among Korean netizens since its production began, and countless Korean netizens have even clamored to boycott the TV series.
But now the TV series is about to be released, and let’s take a look at the information that has been revealed. The leading actors Zhu Zhixun and Lim Jinying are both Korean.
But looking at the other actors, there are a large number of Chinese actors. Seeing this cast list, many Korean netizens' glass hearts were broken again.
"Resist, resolutely resist..."
"I won't watch it. Boycott the Kingdom, boycott Su Yang..."
"You can boycott it if you want, but from my perspective..."
"Wow, Su Yang Oppa's new drama is finally here. I love Su Yang Oppa and Lim Jin Young so much..."
"Su Yang Oppa, please come to Korea to hold a concert..."
"Hurry up and release it..."
On the Korean Internet, a group of black fans were still boycotting him. But they were quickly pushed aside by Su Yang's fans. Su Yang now has too many fans in Korea, both high-quality fans and die-hard fans who are very supportive of him.
In their view, what Su Yang did was not a big deal. Isn't it just a matter of promoting a few transvestites into a Korean girl group? How big of a deal is that? Look at what Korean artists and entertainment companies do. In comparison, what Su Yang did seemed like a prank.
In fact, this is indeed the case, and Su Yang's fans have increased significantly in the past two years. This statement is becoming more and more popular on the Korean Internet. Every time black fans criticize Su Yang, these die-hard fans will bring up these facts for comparison.
In terms of who should be boycotted, Su Yang was just a prank, while what the Korean entertainment companies did was too dirty to be seen.
Everything is afraid of comparison. Under this kind of publicity, coupled with the effect of time, in fact, there are now very few people in South Korea who boycott Su Yang. Even some Korean businesses want to find Su Yang as their spokesperson.
For example, Samsung, which was once ripped off by Dream Generation, is now considering whether to make MENG its spokesperson. While MENG has its share of haters in Korea, he also has a significant following. MENG is also incredibly famous worldwide, surpassing even Korean girl groups in popularity.
There is no permanent boycott, only permanent interests.
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