Chapter 477: A Joint Production Between the Two Countries: The Costume Drama "Jewel in the Palace"
The popularity of Su Yang's concert in South Korea has become a hot topic among Korean netizens in recent days. Korean entertainment news has also been dominated by various information about Su Yang's concert.
Such popularity has made Korean artists jealous, especially the Korean music scene. Seeing Su Yang, a Chinese singer, stealing the show in Korea, they also feel ashamed.
So in the past few days, many top Korean singers and groups have also announced their concert plans. Some of the more powerful singers have also announced plans to hold concerts at the Olympic Stadium, which seems to be a challenge to Su Yang.
This is a matter of face, the face of all Korean artists. So they have to take action. On the one hand, they continue to pay water army to discredit Su Yang online, and on the other hand, they also show their own strength and try to be more awesome than Su Yang.
However, Su Yang's seven-day concert made many Korean singers feel powerless. Damn, how can this be compared? Do they really have such a strong appeal? They are not sure. If they are not careful, they will become a stepping stone for Su Yang.
Su Yang's popularity has also brought about huge changes in the Korean market. And the companies related to Su Yang are undoubtedly the biggest winners.
For example, Taiji Entertainment currently has only one program under its umbrella. That is the Korean version of "Running Man". Now, due to Su Yang's arrival, the ratings of this variety show have successfully topped the charts, making it the ratings king of Korean variety shows in the same period.
This achievement excited everyone at Taiji Entertainment. Their company's first variety show was so successful, a true success. This hit also made Taiji Entertainment a lot of money. Its popularity also made other entertainment companies envious.
And today, Taiji Entertainment has made another big move.
This time, Taiji Entertainment is investing in a TV series. The script for this TV series was written by Su Yang. Furthermore, this TV series will be co-produced.
For this investment, Taiji Entertainment will be collaborating with Datang Entertainment, a Chinese company. This TV series is a period drama, and Datang Entertainment is incredibly skilled at producing period dramas.
When it comes to idol dramas, South Korea might be a better choice. However, when it comes to period dramas, South Korea is still a distant second. Especially when compared to Datang Entertainment, South Korea's period dramas are simply no match.
Datang Entertainment has seen a resurgence thanks to "The Legend of Zhen Huan." Following the release of "The Legend of Zhen Huan," Datang Entertainment and Qingyao Media continued their collaboration, securing several more excellent scripts. With these scripts, Datang Entertainment will maintain its position in the industry for several more years.
Whether or not this collaboration with Taiji Entertainment makes money isn't important. What's important is increasing Datang Entertainment's influence. If this drama becomes a hit, it will be a stellar achievement for Datang Entertainment. The fact that a hit Korean drama was produced by Datang Entertainment gives them confidence.
This time, it is a joint investment and co-production. The production model is basically the same as "Kingdom", with actors selected from South Korea and China, and filming in China.
The entire filming crew is from China, the screenwriter is Su Yang, and the director is also a Chinese director.
Qingyao Media has used this tactic once, and the performance of "Kingdom" has proved that this tactic is feasible.
Actually, this kind of cooperation is somewhat helpless, because Taiji Entertainment has only been established for a short time. There is simply no decent talent. Whether it is directors, screenwriters, or actors, they cannot compare with the three major entertainment companies.
So now they can only use this method to shoot their own works. For Taiji Entertainment, using the team of Datang Entertainment can also save costs. After all, in South Korea, the salaries of these photographers are very high, much higher than those in China.
It’s a win-win situation for both Taiji Entertainment and Datang Entertainment.
The tactics used by Qingyao Media now are actually not new. Isn’t this how multinational companies operate? They simply place their factories in underdeveloped areas.
Currently, Qingyao Media is only using this model for TV drama production. In fact, Qingyao Media is not the only one using this model, for example, many Hollywood companies are also using it.
Sometimes, to save costs, they also transfer some work from the U.S. For example, there are many companies in Thailand that specialize in post-production, and many of their clients are European and American film and television companies.
"Taichi Entertainment Company has launched a new drama project, 'Jewel in the Palace', and the screenwriter is Su Yang..."
"Su Yang's new script has been released, and the project for 'Jewel in the Palace' has been approved..."
"A collaboration between China and South Korea, 'Jewel in the Palace', has been revealed, with Su Yang as the screenwriter..."
"'Jewel in the Palace' has been approved, Taiji Entertainment's first TV series..."
The news quickly surfaced. Taiji Entertainment's new drama "Jewel in the Palace" was officially launched. This news immediately sparked heated discussion among Korean netizens.
Because the screenwriter of this TV series is Su Yang, who is very popular these days. And Su Yang has the drama "Kingdom" as a foundation.
Everyone knows what Tai Chi Entertainment is. Although it is Tai Chi Entertainment, Su Yang is actually the boss behind it.
The same formula as Kingdom was used in the past, and many people didn't dare to say much about it this time. When Kingdom was first released, they vowed to boycott it, but the quality and performance of Kingdom were amazing.
This situation has made Korean film and television companies realize one thing: netizens are all pigs. They say they boycott, but as long as the quality is good, they will still enjoy watching it and are willing to spend money.
If "Kingdom" was like this, then the same is certainly true for "Jewel in the Palace." At least compared to "Kingdom," "Jewel in the Palace" was funded by a genuine Korean entertainment company. While the company's biggest shareholder is a Chinese company, that's still more powerful than "Kingdom." "Kingdom" could have used a Thai company as its investment, and Korean and Thai netizens are still arguing over this.
The script for "Jewel in the Palace" was naturally provided by Su Yang. Furthermore, the entire script was revised and optimized by Su Yang. The quality of the script is a notch higher than the original. At the same time, like "Kingdom," this script incorporates a lot of other ideas—in other words, a lot of personal opinions.
It's not really personal opinion; it's the truth. It's just that some people in South Korea like to distort culture. For example, Korean medicine is based on traditional Chinese medicine, but South Korea refuses to acknowledge this.
There are many similar situations. Now Su Yang is just telling them the real facts. Costume dramas are the best stage. Whether it is costumes and props, or Korean medicine and food, you can integrate Chinese culture into them and tell Korean audiences that many of your cultural ancestors are actually from China.
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