Chapter 484 Targeting Hollywood: Kung Fu Panda Fires the First Shot
"'Kung Fu Panda' is set to be released on the first day of the Lunar New Year. Qingyao Media is releasing another big-budget animated film..."
"Qingyao Media's first global film, 'Kung Fu Panda', is ambitious..."
"Kung Fu plus pandas, the real Chinese comic is worth looking forward to..."
"A blockbuster hit: Qingyao Media's ambitions revealed through 'Kung Fu Panda'..."
Online, promotion for "Kung Fu Panda" officially began. It was a massive campaign, but Qingyao Media didn't spend much money on it. Especially in China and South Korea, self-media influencers were jumping on the bandwagon to capitalize on the hype.
However, in other regions, especially Europe and the United States, Qingyao Media and local theater chains still spent a lot of money on publicity. The Spring Festival is a big festival for China and even many Asian countries, but it is not a formal festival for Europe and the United States.
During the Spring Festival, there were no blockbuster movies released in European and American cinemas, but the appearance of "Kung Fu Panda" piqued the interest of these cinemas.
For Europeans and Americans, Kung Fu and pandas are the labels that they associate with China.
In the eyes of many Europeans and Americans, Chinese people all know Kung Fu and are very good at fighting. When seeing Chinese people, the first thing that comes to mind for many Europeans and Americans is Kung Fu.
As for pandas, it goes without saying that they are China's national treasure. Many people scream and become obsessed with them when they see them. Nowadays, pandas are not only the national treasure of the Chinese people, but also the little treasures of people all over the world.
Now, Qingyao Media has combined these two elements to create an animated feature film, which has aroused the curiosity of many foreign friends.
The exciting trailer has also filled many people with anticipation. An animated feature film, suitable for all ages. Judging by the trailer, it should be quite good. If it were a Chinese film of the same genre, they might be resistant. But for an animated film, especially one with kung fu and panda elements, they really can't resist.
"Kung Fu Panda" officially set sail, and after several days of bombardment publicity, the whole world knew that such an animated film was about to be released.
The investment in this animated film is also huge. According to the publicity, the investment is over 100 million US dollars. In fact, it is not that much. The total cost of this film is only 300 million RMB.
However, such an investment is considered astronomical for domestic films, even for animated films. After all, labor is relatively cheap in China, and animated films require even more manual labor. Therefore, the results of a 300 million RMB production are in no way inferior to those produced by Hollywood studios with hundreds of millions of US dollars.
Time passed quickly, and China welcomed the Spring Festival again. Su Yang once again rejected the invitations to various major evening parties. For Su Yang, the Spring Festival was a day for family reunion. He was already famous, so why would he bother to participate in the Spring Festival Gala?
On the first day of the Lunar New Year, many parents took their children to the cinema early in the morning.
News about Kung Fu Panda has been flooding all social media circles these days, and this overwhelming amount of news has also made many parents aware of this animation.
On a special day like the Spring Festival, it's a real treat for parents to take their children to the movies. Animated films once again dominated the Spring Festival schedule this year. Many parents still remember the release of "Nezha."
Now, Qingyao Media has once again brought a big animated film. Although the director of this film is not Su Yang, Qingyao Media's reputation has now been established.
In recent years, Qingyao Media has built a strong reputation with its successive productions. The phrase "Qingyao productions are guaranteed to be high-quality" has been etched in the minds of many viewers. Therefore, even though this blockbuster film isn't Su Yang's, everyone is eagerly anticipating it. Furthermore, the film's planning and writing are both by Su Yang, indicating that the film's story was written by him, and this is the true soul of a work.
Today, the screening rate of "Kung Fu Panda" is also very high, but not to an exaggerated degree. This is because there are other Lunar New Year blockbusters besides "Kung Fu Panda", and their strength is also very strong.
Today, "Kung Fu Panda" has a 46.7% screening rate in China, the highest among major films. After all, this film is a Qingyao Media production, and Su Yang is the screenwriter. As for the other major films, their screening rates can't compare to "Kung Fu Panda."
While its domestic screening rate isn't particularly high, the film's international screening rate is quite high, particularly in South Korea. As of today, "Kung Fu Panda" has a staggering 72.4% screening rate in South Korea.
This was all arranged by the theater chains themselves. Su Yang's appeal in South Korea has long been proven. Theater chains aren't fools; they'll make whatever movie makes them money. Kung Fu Panda also had a very high screening schedule in Japan, Thailand, and other Asian countries.
Even in Europe and the US, it's not far behind. In North America, "Kung Fu Panda" opened to a staggering 4,200 screens. While this number isn't as high as many top Hollywood blockbusters, it's still incredibly high. Many major Hollywood blockbusters don't even have such opening figures.
This data also broke the record for Chinese-language films in North America, and the same is true for this film in Europe.
Amidst everyone's anticipation, the film was finally officially released worldwide at 8 a.m. Yanjing time.
It's evening time in America.
Jerry and his family went out after dinner. Jerry is an ordinary white-collar worker with a lovely daughter. The three of them are very loving, and his daughter especially likes pandas.
There happened to be a movie about pandas released today, so Jerry and his family of three decided to go see this animated movie.
Arriving at the cinema, the family of three bought tickets and entered the theater.
There were already quite a few people in the theater. Jerry checked and saw that the attendance was surprisingly good. It was clear that everyone was very interested in "Kung Fu Panda." However, most of them were parents with their children. After all, many children in the United States love pandas, and panda toys have always been popular in the US.
Jerry and his family of three sat down. Their daughter, Annie, was six years old. She was a very pretty and lively girl. At that moment, she looked at the big screen curiously, her face full of anticipation.
Soon, the movie officially began. Annie's eyes widened as she ate popcorn. Seeing their daughter like this, Jerry and his wife looked at each other and began to watch the movie seriously, trying to see what this Chinese animated film was like. This was their first time watching a Chinese animated film in a theater.
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