Chapter 509: Creating a New Brand: Storybook Town
Qingyao Media, a subsidiary company, was quietly established again. However, this subsidiary company was different from the other subsidiaries. All the previous subsidiaries were named with the prefix of Qingyao, such as Qingyao Animation, Qingyao Toys, Qingyao Digital, etc.
This time, the subsidiary has a new name.
Fairytale Town was the new name for the subsidiary and a new brand created by Qingyao Media. This name was ultimately decided upon after discussions between Tang Qing, Su Yang, and Qin Shuyao.
Fairytale Town, a wholly-owned subsidiary of Qingyao Media, does not have the prefix Qingyao, but is the same as other subsidiaries of Qingyao Media.
Fairytale Town is an independent subsidiary that operates a wide range of businesses, including children's playgrounds, children's clothing, children's toys, children's books, and more.
Storybook Town is positioned as a mass-market brand, specifically targeting the general public. However, its product quality isn't just cheap street vendor goods; it's a premium mass-market brand. In the future, Storybook Town's products will be affordable, high-quality, and stylish.
Compared to high-end brands, these premium mass-market brands are the primary consumer base and align with StoryBible's positioning. Parents willing to bring their children to StoryBible have a budget that's not considered too low-end. Parents willing to spend a few dozen yuan to bring their children here also don't mind spending a few dozen or even over a hundred yuan on clothing or toys for their children.
They come here to play with their children. While the children are playing, they can show their children clothes and other things at the counter when they have nothing to do, which can be considered as shopping.
You should know that children's playgrounds generally have a large flow of people. This kind of flow of people, coupled with the brand effect of Fairy Tale Town, will definitely have good sales as long as the price is right.
Tang Qing and the others were also very excited about Storybook Town. Once the stores opened, it would become a massive distribution channel. Once they gained control of the distribution channel, Qingyao Media would have secured the final piece of the puzzle.
Currently, Qingyao Media can create and operate IP, but the majority of its revenue from IP-related products still comes from licensing. Once StoryBible expands, a significant portion of this revenue could go directly into its own pocket, truly forming a full industry chain.
At the same time, Fairytale Town can also help Qingyao Media reserve talent. When the time is right and Qingyao Media builds its own theme park, it can directly recruit some of the more outstanding employees from Fairytale Town.
Tang Qing is busy, and Qingyao Media is also busy.
Su Yang, Qin Shuyao and their family of six continue their global travels, occasionally sharing photos and videos with everyone.
These photos and videos naturally aroused the envy of countless fans. It is great to be rich, because only with money can you truly enjoy life.
The novel "Game of Thrones" also began to exude its power, and Random House's books in various languages began to be distributed around the world.
At the same time, the Korean version was also officially released in China. The mere hype of Su Yang's new book attracted countless fans to buy it.
The most surprising thing is that in South Korea, the Korean version of "Game of Thrones" caused a buying frenzy after its release in South Korea. In just a few days, the first "Game of Thrones" series sold over 8 million copies in South Korea. For a country with a population of only 52 million, this sales volume is indeed a bit scary, which also indirectly confirms Su Yang's influence in South Korea.
The popularity of "Game of Thrones" began to build, and Random House and Huaxia Publishing House also launched the second part. After the second part was released, it sold very well, and such strong sales also kept the popularity of the "Game of Thrones" IP just right. During this period, many companies were inquiring about the copyright issues of this novel.
It’s lively, the whole outside world is lively.
Su Yang, who is still in the UK, has a special invitation in his hand.
Looking at the invitation in his hand, Su Yang smiled. This was an invitation to a music festival, and it was the most famous music festival in the world.
The Bath International Music Festival was founded in 1948 and has been running for over 70 years. Its influence is also enormous.
This year's Bath Music Festival also attracted countless people to participate, and more than 200 top musicians from around the world were invited.
The Bath Music Festival lasts for 15 days, and this year's opening time is from May 15th to May 30th. During the 15 days, more than 200 top musicians will perform at the festival.
There are also various performances, ranging from elegant piano music to explosive rock music. Visitors here can buy tickets to watch their favorite performances according to their preferences.
But the most lively event was rock music. The rock music performance venue was located in a valley, and the performances were performed outdoors. At its peak over the years, the entire valley gathered 1.07 million people, which was simply a blast.
The UK attaches great importance to this music festival, especially the city of Bath, because the annual music festival brings huge profits to the city.
A fifteen-day music festival often attracts 60 to 70 million visitors. Their food, drinks, and entertainment all cost money, and combined with festival ticket sales, the revenue is naturally substantial. This is also the reason why Bath is willing to spend money to invite top musicians.
It is an honor for musicians to participate in such a music festival. And for the organizers, their idea is naturally to use the popularity of these musicians to attract tourists.
As China's number one superstar and musician, Su Yang was invited by this year's organizer.
"Hello, is this the Bath Music Festival? I'm Su Yang..."
After careful consideration, Su Yang called and accepted the invitation. This music festival was lively and exciting enough. Besides the live audience, many people around the world also watched the festival through television and online broadcasts.
This was a great opportunity for Su Yang, a great opportunity to win fans. Moreover, Europeans and Americans loved music festivals like this, and if they could win fans over these people, it would be a great thing for Su Yang and Qingyao Media.
The exciting music festival will make the whole audience excited.
Besides, Su Yang has a lot of skills. He can play all kinds of music. In the morning, he might be playing rock music in the rock area, and in the afternoon, he might be playing the piano in the concert hall.
Su Yang has written piano pieces before. "Wedding in a Dream" and "To Shuyao" are currently very popular around the world.
After finishing the call with the music festival, Su Yang left to start selecting songs, then called back to the company and asked the music department to start recording the accompaniment for him. Su Yang sent the information directly without having to go back.
The rest is just waiting, waiting for the music festival to start, waiting to harvest European and American fans!
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