Chapter 537 Streaming Media Platform Plan: Qingyao Video Project
In the conference room, the bosses started discussing.
I'd thought this was risky just now, but now that everyone's scrambling for it, everyone's panicking. Shit, if I miss this opportunity, I'll miss it.
The total investment is 50 billion RMB, with Qingyao Media contributing 22 billion RMB, representing a 44% stake. The remaining 50 to 60% will be determined based on the investment proportion.
This group of people are all big guys, and there are several super big guys. Even if 50 billion is spent, they can still come up with it. But now it is obvious that Su Yang will not let them monopolize the shares.
A lively discussion erupted in the conference room, everyone vying for a share of the stock, forgetting the financial implications. What was there to think about now? Looking at Qingyao Media's earning power, who wouldn't be jealous?
If Qingyao Media's shares were transferred now, they could fetch a sky-high price. Unfortunately, Qingyao Media wasn't prepared to let anyone in. However, the subsequent Qingyao video gave them an opportunity.
Since you can't invest in the parent company, you can invest in a subsidiary. Now it is Qingyao Video, and it may not be other subsidiaries in the future.
Qingyao Video is a prime example of their first collaboration. The friendship they've built has laid the foundation for future collaborations. Su Yang's incredible earning power is what attracted them. It's fair to say that many people were drawn to Su Yang as a person, believing his character and abilities were worth the gamble.
Qingyao Video is the tentative name for the project. The future name has yet to be determined. The entire project is a pay-per-view video website.
Unlike current streaming websites, all future works of Qingyao Video will be pay-on-demand.
This applies to TV series, movies, variety shows, documentaries, and even short videos made by bloggers.
However, unlike other video sharing websites, Qingyao Video has a strict review process. All works must be reviewed by the platform before they can be released on Qingyao Video, and only high-quality works can be posted on this website.
Some shoddy and bad movies have no chance of entering this website. The entire website is built around these two words: quality.
A high-quality website selects only high-quality works. Once such a website is established, it will naturally attract viewers who have money to spend. And when people spend money, they feel that their money is worth it, rather than feeling disgusted after spending money.
Furthermore, the website strictly manages member accounts. It also allows for ratings and reviews of works, though these reviews are only available to paying viewers. This minimizes the risk of spam by online commenters, and utilizes big data to monitor accounts, ensuring maximum fairness in ratings.
If a work's rating is too low and the audience satisfaction is too low, the website will remove the work and refund the paid on-demand fee to the audience.
"After the video website is built, we will plan our Qingyao Awards. Once the Qingyao Awards become more authoritative, it will be very important for our video website."
Su Yang went on to say that all the big guys were looking at Su Yang, and now they also understood how big Su Yang's ambition was.
The Qingyao Award, if this award is run properly, it will be awesome. Don't underestimate an award. It may seem that the award is not for profit, but once this prestigious award is established, the scope of its influence can reach the entire entertainment industry.
For example, if two works are of equal quality and either one wins the award, then the program team can make a huge profit by showing a slight favoritism to the winning work.
The same is true for entertainers. Even if their acting skills are excellent, the title of Best Actor or Best Actress is very valuable. Just like the Oscars in the United States, as long as a director wins the Best Director Oscar, his value will double.
Authoritative awards also have biases, unspoken rules, and vested interests. It's just that, relatively speaking, the works they select are all good and can convince the public.
The interests and tricks involved are enormous. Otherwise, why do some domestic TV stations hold various awards every year? Because there is a lot of profit in it.
The meeting in the conference room lasted for a long time, and after some discussion, the investment share was finally determined.
Qingyao Media is naturally the largest shareholder, but it did not invest 22 billion. Instead, it invested 20 billion, accounting for 40% of the shares. However, the shares held by Qingyao Media have ten times the voting rights.
In other words, at future shareholder meetings, one vote from Qingyao Media will be worth ten votes. Even if Qingyao Media's stake is reduced to 10%, the company's management and control will remain in the hands of Qingyao Media, and no one can take it away.
The second largest shareholder is ByteDance, which holds 16% of the shares and has invested 8 billion RMB. ByteDance has always lagged behind other internet giants in video websites.
This investment in Qingyao Video is also to gain more voice.
The remaining shares were divided equally among many bigwigs.
The whole thing was initially finalized, and everyone signed a letter of intent in the conference room. Specific agreements would be signed over the next period of time, and a board of directors would also be established. After all, with such a large investment, no one would just give the money to Su Yang and leave it alone.
Account supervision definitely requires joint supervision by shareholders. Major shareholders may not manage the company, but they must understand the company's situation and know where the money is spent, whether it is spent correctly, and whether the management team has embezzled it.
After everyone left, Su Yang smiled.
The collaboration will take time, but it seems we've made a good start. To make Qingyao Video a success, the next step is simple: we need to have our own unique resources.
Su Yang has his own strategy for the development of Qingyao Video. In China, the company is currently pursuing a compatible approach, with domestic TV series and movies produced by Qingyao Media using Qingyao Video as one of its many platforms for paid on-demand viewing.
In the overseas market, it is necessary to take its own exclusive route, using its own exclusive resources to attract more users and make them develop the habit of using Qingyao Video.
This is not easy, not only not easy but also very difficult, because it means that Qingyao Media's competitors are not only Hollywood giants and film and television companies, but also Internet giants including Netflix.
Competition will intensify, but success will be crucial for Qingyao Media and China's cultural industry. Only by mastering our own channels can we secure an invincible future. With the advancement of technology, the future will undoubtedly belong to the era of streaming media.
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