Chapter 565: Fierce Fairytale Town: Expanding 200 Stores at a Time
There is one store in each county, and China currently has 2,846 county-level administrative regions. This number is quite terrifying. If we build a flagship store in each county, 2 billion will not be enough, and it is far from enough.
Although it is a small county town with relatively low rent, the scale of the Fairytale Town flagship store is relatively large. In a small county town, the Fairytale Town must be built in the most prosperous area of the county town, which actually requires a considerable investment.
"This time, we've prepared 2 billion yuan, which is the first round of funding. We plan to build approximately 200 flagship stores in the county with this amount. The budget for each store is approximately 10 million yuan. We have sufficient funds now, so I hope to open all 200 stores before June 1st of next year. So, everyone will be busy from now on, and will need to travel for a while. Not only will you oversee the construction of the flagship stores, but you will also be responsible for recruiting employees and sending them to headquarters for training..."
Tang Qing directly stated her plan. This plan made everyone gasp. It was already October. There were only seven or eight months left until June 1st of next year.
Building 200 stores in seven or eight months is a difficult task.
A flagship store cannot be opened just like that. They have to look at houses in each county one by one, looking for a suitable location for building a flagship store. After finding a good location, they have to sign a lease. After the lease is finalized, they also need to carry out renovations and conduct staff training, etc.
July and August might seem like a long time, but they actually fly by. It's not a daunting task, though. This is the internet age, after all, and finding an apartment can be delegated to a real estate agent.
Furthermore, with 200 stores planned for over 2,000 county-level cities nationwide, finding housing shouldn't be difficult. For Storybook Town, once they found the right housing, the rest would be easy.
Fairytale Town has a professional store design team that can quickly produce designs. After the store is designed, you can also entrust a professional decoration company to work with it. As for the internal equipment, the factory can also mass-produce it.
The expansion of the store in Storybrooke was simply a matter of replication, not anything too high-end. As long as there was money, the rest of the problem would be easy to solve.
"Everyone, this is an opportunity for you. 200 stores is just our first step. After the first batch of stores open, if they perform well, we will expand even faster. Our future goal is to build 3,000 to 5,000 stores across the country."
Tang Qing was full of pride at the moment. Although Fairytale Town had only opened a few stores, the sales of these stores and the online store gave Tang Qing great confidence.
With a strategy of small profits but quick turnover, Fairytale Town's products are high-quality and affordable, with no middlemen profiting from the price difference. The full copyright operation of the IP benefits the entire company. While the profits of Fairytale Town may seem small, they are extremely important to Qingyao Media.
That's why Tang Qing invested 2 billion to expand Fairy Tale Town this time, and plans to build 3,000 to 5,000 stores in the future. This scale is very large, and the construction of these stores alone will require tens of billions of RMB in funds.
Of course, if Storybrooke truly expanded to that point, its annual turnover would be enormous. By then, its annual turnover would reach hundreds of billions or even higher, and the profits it would generate would also be considerable.
For Qingyao Media itself, the significance is even greater. This is because Qingyao Media can create multiple IPs, and the best way to maximize the benefits of these IPs is to produce its own peripheral products. And Qingyao Media already has its own peripheral product brand.
The Qingyao brand is a light luxury brand, destined to have loyal fans, and its prices are so high that ordinary people cannot afford it.
Compared to the Qingyao brand, Fairytale Town is much more popular. A popular brand, a product costs tens of yuan, or even just a few yuan, so the sales volume of such a good product is huge.
Once sales reach incredible proportions, even the lowest prices can generate unimaginable profits. Qingyao Media can maximize its IP profits and truly make money from these IPs without having to do anything. This is because so many people in this world are willing to pay for IP, especially children.
For example, there are two identical pieces of clothing, of the same quality and price, but one has a pattern of a child's favorite cartoon printed on it, and the other has a different pattern printed on it.
Then there will be no surprises when children make their choices. They will definitely choose products with IP patterns printed on them, even if the product is a little more expensive.
When StoryBeat reaches 5,000 stores nationwide, the social responsibility it shoulders will be enormous. Even if each of these 5,000 stores has 20 employees, that's 100,000 employees nationwide. Based on the salaries and benefits offered by StoryBeat, the lives of 100,000 people will be better because of the stores.
Behind these 100,000 people may be 100,000 families. This is the social responsibility of the enterprise.
After the meeting, Tang Qing walked out of the conference room with anticipation in her eyes.
Looking forward to the rapid return of Storybrooke to normal, and looking forward to its future growth into a giant. Tang Qing and Su Yang weren't too anxious about the theme park at the moment.
If the Storybook Town project is successful, the annual revenue earned by Storybook Town may not be less than that of the theme park. You know, this affordable boutique brand can radiate not only domestically, but also internationally.
Because Qingyao Media's IP is now famous all over the world, the plan is to open stores of Storybook Town abroad.
Maybe in the future, Storybrooke will become a world-class brand. A global super brand like Adidas and Nike. If it really goes that far, wouldn't it be more attractive than a theme park?
Such a brand can directly boost the value of IP. When IP becomes more valuable, it can encourage cultural companies to develop better IP, forming a virtuous cycle.
This is the entire industrial chain of the cultural industry. If this entire industrial chain is truly successfully built, it will have a huge driving effect on Qingyao Media, the Chinese cultural industry, and even the global cultural industry.
“If it really gets to that point and goes public, it should be very valuable!”
Tang Qing couldn't help but think that Qingyao Media wasn't considering going public right now, but the possibility of listing its subsidiaries or sub-brands in the future wasn't ruled out.
At the same time, in the future, Qingyao Media may be upgraded to Qingyao Group. In a few years, maybe we can really stand on the top of the mountain and enjoy the scenery!
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