Chapter 599: Games are the money-printing machine: The crazy sales of "Resident Evil"
"Resident Evil" has officially been released worldwide and has received rave reviews. This film continues to uphold the belief that Qingyao's productions are always high-quality. It cannot be said that there are no flaws, but overall it is still a high-scoring film and a very good commercial blockbuster.
An excellent commercial blockbuster released on New Year's Day is just to entertain everyone.
Audiences don't have high expectations. Although Qingyao Group's works are excellent, they can't expect every one of them to be an insurmountable mountain. As long as the quality is good and worth the price of the ticket, that's enough. For many moviegoers, watching movies is just for fun.
"Resident Evil" was officially released, and people who had seen the movie became interested in the game. And people who had played the game became curious about the movie.
Game players and movie fans have been wonderfully integrated and complement each other, which has led to the emergence of the "Resident Evil" IP and the start of copyright protection.
The idea of games being adapted into movies, and movies being adapted into games, has been around for a while, but this is the first time we've seen both games and movies being released simultaneously.
But now, Qingyao Group has managed to do this very well. With simultaneous releases, both the movie box office and game sales are rising.
Looking at the rising data, other companies can only envy. However, other companies have become accustomed to it. In recent years, everyone has always envied Qingyao Media's works.
Some things, once you get used to them, you slowly become numb to them. The same is true of everyone's current attitude towards Qingyao Group. Many people take it for granted that Qingyao Group's works make money, because it's Qingyao Group.
If it really flopped, that would be news.
With the release of the "Resident Evil" game and the screening of the movie, Qingyao Group's zombie series has been completed.
The TV series "The Walking Dead", the movie and game "Resident Evil". Moreover, the TV series, movie and game are interconnected, including the plot.
This has formed a large IP, the zombie series. Although this series may not become a super IP, it is still possible to make it into a niche boutique.
Qingyao Media has a precise positioning for the zombie series. They don't seek huge hits, but only want steady profits.
TV series, movies, games, a series of high-quality products. It has become a cash cow for Qingyao Media. If this IP is well-made, it may be able to benefit from it for more than ten years.
Qingyao Group now has a large number of IPs, and many of them have even begun to be linked. This is just like the Hollywood giants. When various IPs are linked together, more possibilities can be created.
To become a giant, a company must have a large number of IPs. And Qingyao Group currently has no shortage of IPs. For example, the book "Su Yang Tells Fairy Tales" alone is a vast IP treasure trove.
The book's global sales are increasing, and the story inside is also constantly circulating. When a story reaches a certain level of popularity and is widely known, it becomes an IP.
In addition to the book, "Game of Thrones" and "Harry Potter" are two other super IPs. The "Game of Thrones" TV series is currently filming, and the "Harry Potter" books are selling like hotcakes around the world.
So far, although "Harry Potter" has been on the market for less than a month, the global sales data is very scary.
The global sales of the complete Harry Potter series have exceeded 120 million copies, and the entire Harry Potter story has been widely circulated.
The adaptation of this novel has been put on the agenda by Qingyao Media, and this IP will also be developed as a key IP after the reorganization of Qingyao Media.
Time passed in the excitement, and "Resident Evil" has undoubtedly become the brightest light in the film market in recent days. In many countries around the world, it has undoubtedly won the box office championship.
Needless to say, in the Chinese market, Qingyao Group's films basically become the box office champions of the same period as soon as they are released.
In addition to the movie's popularity, the sales of the game "Resident Evil" were also unexpectedly good. As a newcomer to the 3A game industry, the first game was not intended to make money but to build up a good reputation.
But now things seem a little different.
On January 7th, a week after the game and movie were released, sales of Resident Evil officially exceeded 60 million.
This sales volume is very scary, considering that there aren't that many AAA game players to begin with. For a AAA blockbuster game, sometimes selling millions of copies is considered a very good sales volume.
Selling 30 million copies in a week is definitely a phenomenal sales figure. Even classic games rarely sell that many copies in a week.
However, the game's main sales volume is still in China. In China alone, 22 million copies have been sold, which shows that China is the core market of Qingyao Group.
Even so, when the sales figures were released, the total sales amount was also released, and this amount made everyone gasp.
In China, the game sold 22 million copies for 169 yuan, generating sales of 3.718 billion yuan. Overseas, it sold 8 million copies for $39, generating $312 million in sales, or roughly 2.1 billion yuan in RMB.
So, in just one week, the game "Resident Evil" raked in approximately 5.8 billion RMB worldwide. The game's sales commission is around 30%, so even without that commission, the game also brought in over 4 billion RMB for Pangu Games in just one week.
The development cost of this game is about 1 billion RMB, with an investment of 1 billion RMB, and it earned almost 3 billion RMB in pre-tax income within a week.
This data made the internal staff of Pangu Games gasp in surprise. Other subsidiaries of Qingyao Group were envious, not to mention other companies.
They say good games are money-printing machines, and now they finally know what a money-printing machine is. In just one week, this money-printing machine easily made three billion. This is incredible.
And this is just the beginning. In the future, as the game's reputation spreads, more and more players will join in. This kind of game has a very long lifespan. A fun classic game often has a lifespan of several years or even longer, so sales will definitely increase.
Most importantly for Pangu Games, the hot sales of the first installment allowed them to directly start production on the second installment. As long as they maintain quality and continue to produce step by step, this will be a walking money-making machine. The gaming industry is the real boss, and now Qingyao Group has also begun to focus on this industry!
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