Chapter 613: The New Year's Goods Festival is getting hotter: This is not a live broadcast but a plate smashing
"Qingyao New Year Goods Festival is about to start, are you ready?"
It was the beginning of February, about twenty days before the Spring Festival, and a shocking piece of news appeared on the Internet.
A poster was directly posted by Qingyao Group and artists such as Su Yang.
The Qingyao New Year Goods Festival will begin in five days. The entire domestic special event will last for seven days, from 8 pm to 12 pm every day, for four hours.
Every day, under the leadership of Su Yang, the artists of Qingyao Group will bring the most cost-effective and best products of the year to everyone.
The way to watch the live broadcast and purchase is very simple. You just need to log in to the Qingyao official mall to watch the live broadcast.
It doesn’t matter if you didn’t watch the live broadcast. You can go to the Qingyao official mall and the Qingyao selection area to buy things for the New Year Festival.
The New Year Goods Festival lasts for a week, and the slogan of the Qingyao New Year Goods Festival is the lowest price of the year.
After seeing this news, many fans and netizens immediately became curious.
“Fuck, is the end of being an artist just livestreaming and selling goods?”
"Brother Yang is personally promoting the product. This is a dimensionality reduction attack..."
"Hahaha, all the anchors fainted in the toilet crying..."
"I'm so happy! What's Brother Yang going to do with this?"
"Look at what you said, it's not like Brother Yang hasn't brought goods before, Brother Yang, this time we want to see women's clothing..."
"We have to sing 'Daughter's Love', Brother Yang, you go play the role of the Royal Brother..."
"I'm looking forward to it. I'm getting ready to buy New Year's goods. Let's wait a few more days, maybe there will be a surprise..."
"I'll wait too..."
“I don’t know if the logistics is fast…”
"expect……"
This news has aroused the anticipation of many netizens. Qingyao Group's involvement in promoting products is unprecedented.
However, some netizens think that Su Yang’s promotion of goods is a bit low-class. After all, Su Yang’s current status should not allow him to do such a low-class job.
However, most netizens support it. They think that as long as the products Su Yang sells are good and the prices are good, why can't he sell them? It can also be regarded as a benefit for fans.
The Qingyao New Year Goods Festival was a hot topic, and it was widely discussed across all industries. After all, Su Yang's own traffic was too strong. Qingyao Group, originally a cultural and entertainment giant, had now ventured into e-commerce and livestreaming, which had many entertainment companies eager to try it out.
Involution, we have seen the involution of the live streaming industry. In the past, it was all influencers who brought goods. Although there have been many artists who have brought goods in the past two years, most artists are very cautious.
But this time, a giant like Qingyao Group directly entered the live streaming e-commerce market. Such a dimensionality reduction attack is simply going to kill the live streaming e-commerce industry.
Usually, celebrities promote products by setting up a live broadcast room, but this time, Qingyao Group directly held a New Year's goods festival. Look at the huge number of celebrity artists in the photo, who can compare with this?
Is Qingyao Group's New Year's goods sales a self-depreciation move?
"The ultimate goal of an artist is to sell goods through live streaming. Is this trend really good?"
"Don't be blinded by profit; your job is what counts..."
"Qingyao Group needs to reflect on this trend, as it is leading to a bad atmosphere."
Just as the news was getting heated, a large number of articles questioning the topic suddenly appeared online, and many of them were also on the trending list.
Normally, the online reviews of Qingyao Media and Su Yang were mostly positive, but the Qingyao New Year Goods Festival had clearly affected many people's interests.
Faced with interests, capital will naturally not compromise. Even if Su Yang's deterrent power is strong, they will fight back.
Doubts and even arguments began to appear on the Internet. Some people even felt that Qingyao Group had become too arrogant, increasingly focused on profits, and was losing its original intention.
At the same time, some people question whether Qingyao Group is becoming increasingly profit-oriented and capitalization is becoming increasingly serious.
The overwhelming criticism was unprecedented, but Qingyao Group did not respond at all, because they had already considered this before doing this.
Cross-border e-commerce moves a lot of cheese. Not only does it move the cheese of e-commerce giants, but also the cheese of other traffic giants.
For example, the revenue of major live streaming websites and e-commerce is now also very important to them.
Qingyao Group's plan this time is to create a new live streaming platform. With Su Yang as their ultimate weapon, who wouldn't be nervous? After all, Su Yang has created so many miracles, and he might even be able to take live streaming sales to new heights. If he manages to completely up his game, what will everyone else do?
Inside the studio at Qingyao Group's headquarters, many artists were rehearsing their performances. Looking at the scripts in their hands, many of them laughed.
This is completely different from what they imagined. Ordinary sales promotion is just to display the products and sell them.
But at Qingyao Group, it's completely different. They need to create programs based on the product's merits and the stories behind them. Then, the program will be performed on the New Year's Market.
The New Year Goods Festival isn't just about selling goods. It's a seven-day carnival. For four hours each evening, it's essentially a different kind of party.
After the products are introduced in detail through programs and stories, everyone buys things while watching the program. This is the Qingyao New Year Goods Festival.
For the majority of Qingyao Group's artists, they don't need to worry about how much merchandise they can bring out during their performances. After all, all the merchandise is available online in the selection section of the Qingyao official mall.
As long as the popularity of the Qingyao New Year Goods Festival is maintained during these seven days, a large number of people will flock to the selected areas of the Qingyao official mall to shop. This is completely different from other anchors or artists selling goods in their live broadcast rooms.
As long as Qingyao Group can maintain the popularity of the Qingyao New Year Festival, produce some good works, and launch some good products, people will still shop even if they are not in the live broadcast room. This is the real scary thing about the Qingyao New Year Festival.
What the major live streaming platforms and e-commerce platforms are worried about is that Qingyao Group will hype up the concept of Qingyao Selection through the New Year Festival.
Once the hype is established, this will become a new e-commerce platform. Even after the Lunar New Year shopping festival, many products will be available on Qingyao Selection, and many users may be diverted to shopping at the official Qingyao mall. This is not just ordinary Lunar New Year shopping, it's like cutting a cake from a plate.
The Qingyao Group was busy preparing for the evening party, and the popularity of the Qingyao New Year Goods Festival was also being discussed crazily online. Although there were many articles that slandered the Qingyao Group and even Su Yang, the more they slandered the Qingyao New Year Goods Festival, the more people knew about it.
Meanwhile, overseas, the Qingyao New Year Goods Festival has also begun. For example, the North American special will be held in the evening in the US, but during the day in China. Su Yang will be bringing along several superstars to promote the products.
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