Chapter 617: Astonishing Sales Amount: A Successful Start for Qingyao Selection
The first day of sales ended promptly at 12:00 PM, and the sales figures were finally released. In just four hours, the Qingyao New Year Festival generated a total of 22.364 billion RMB.
On the Qingyao official mall, there was a dazzling banner that updated the amount of each transaction in real time. Many people drooled at the astonishing figures.
This sales amount is incredible, and this is only the first day. There are still six days to go, and there will be overseas special events. At this rate, the sales amount of Qingyao New Year Festival in seven days will be terrifying.
Although the profits from the Qingyao New Year Festival may not be that great, anyone with a discerning eye can see that compared to short-term profits, long-term benefits are the most terrifying.
The Qingyao New Year Goods Festival has boosted Qingyao Selection's popularity. Over the course of seven days, Qingyao Selection will have a significant user base. Compared to other e-commerce platforms, Qingyao Selection is smaller and more sophisticated.
The company is small, so we don't have that many products, but we sell all our products ourselves. We work directly with manufacturers or farmers, and we also have a large number of our own brands.
Under this tactic, even if Qingyao Select's product is cheaper than other e-commerce platforms, its profits won't necessarily be lower than theirs. This is because Qingyao Select's maintenance costs are very high. Its small size means lower costs, and coupled with the influence of the Qingyao Group, Qingyao Select may not become a giant in the future, but it can still carve out a large piece of the pie from the giants.
For Qingyao Group, taking a big bite of the meat is enough. After all, e-commerce is not its main business, and after building the reputation of Qingyao Selection, it is still for the future planning of Qingyao Group's own products.
The product lineups of the Qingyao and Fairytale Town brands are now expanding. The Qingyao brand focuses on high-quality products, while the Fairytale Town brand targets the mass market. Once these two brands are established, the Qingyao Group will be able to make money without any effort.
The first day of the New Year’s Goods Festival ended, and looking at the sales figures, Su Yang and Tang Qing both had satisfied smiles on their faces.
Both of them were very satisfied with the sales, but if you calculate the profit, tonight's profit was very low.
Unlike other anchors, whose profits can be as high as 10% or even more, the profits of the Qingyao New Year Festival are quite low.
The overall profit is only about 3%. This is not even the net profit. With so many employees and artists participating in the annual meeting, we still need to pay them corresponding salaries and remuneration. In the end, there won't be much left.
But as long as they don't lose money, or even if the loss is not much, it will be a huge victory for Qingyao Group.
The Qingyao New Year Goods Festival had a successful start, and everyone was looking forward to the sales of goods in the next few days.
Some consumers who managed to snag the products were also looking forward to them. The Qingyao New Year Goods Festival also partnered with several courier companies. Consumers are free to choose their courier, but many products at the Qingyao New Year Goods Festival don't come with free shipping, so everyone can choose their courier of choice.
The first day of the New Year Goods Festival ended, and many goods were loaded and shipped to various parts of the country at night. Not only that, many things had already been delivered to some major cities in the country in advance.
It is equivalent to preparing goods in advance, which can make the logistics speed faster.
Yang Qiuyue is a native of Shanghai. After graduating from university, she returned to Shanghai. Now she is a white-collar worker in a company. Her salary is not low, but Yang Qiuyue does not spend money indiscriminately, especially after having children.
As a fan of Su Yang, Yang Qiuyue also bought a lot of things on Qingyao Selection during the New Year's Festival. There were fruits, rice and flour, grains and oils, as well as snacks and nuts that the children liked.
Yang Qiuyue was actually just giving Qingyao's selected products a try. After all, it was her first time buying anything on this platform. However, as a fan of Su Yang, Yang Qiuyue believed in Su Yang's character and also believed in Qingyao Group.
"Hello, is this Ms. Yang? Your delivery has arrived..."
The next morning at around nine o'clock, Yang Qiuyue received a call just after she finished packing. Today happened to be a holiday, so Yang Qiuyue and her husband were not going to work, and the children were not going to school.
"Okay, I'll get it right away..."
After hanging up the phone, Yang Qiuyue turned on her phone and entered the Qingyao official website app. She found that several of the items she had purchased had been delivered.
Calling her husband, the two of them went downstairs to get the things back.
"This is an apple from Luochuan. The packaging is really good..."
The first package I opened was a box of apples. Ten kilograms of Luochuan Fuji apples, 35 yuan a box, and the delivery fee was 10 yuan, so the total was 45 yuan per box.
Yang Qiuyue opened the box curiously, and inside were neatly arranged large apples covered with foam protective covers.
"Wow, honey, look, isn't it better than what we bought at the supermarket yesterday?"
Yang Qiuyue said quickly.
"It seems so. It looks prettier and a bit bigger. This one must be about one pound."
The husband nodded and took out all the apples. There were only ten apples in the ten kilograms of apples.
"Let me weigh it..."
Yang Qiuyue took out her portable scale and put ten apples in a plastic bag.
"It's still half a pound more..."
Yang Qiuyue excitedly took out her cell phone and started recording.
"Hey guys, I just received the apples I grabbed at the Qingyao New Year Festival. Look at these heads! They're of really good quality, better than the ones I bought at the supermarket yesterday for 8.9 yuan per pound. And look at the weight, they're half a pound heavier. Ten apples, each weighing one pound. They're all very good..."
Yang Qiuyue was recording a video while unpacking a package, because Yang Qiuyue is also a small blogger and also engages in self-media.
The apples were of good quality and not too much weight. When Yang Qiuyue cut one open, she found it was even tastier than the ones she bought in the supermarket.
Then he opened a nut gift box, and the things inside made Yang Qiuyue couldn't help but record a video to praise it.
"Look at these pistachios. The quality is amazing! They're actually better than what I buy at the mall. The price isn't expensive either. The Qingyao brand is trustworthy..."
"This is a snack I bought for my son. It's really delicious..."
"This is rice, it looks good..."
Yang Qiuyue posted her unboxing video on her account, which immediately attracted a lot of people to watch. After all, the Qingyao New Year Festival now has its own traffic.
Like Yang Qiuyue, many people received the products they had snapped up at the Lunar New Year shopping street yesterday. After receiving the products, almost everyone was quite satisfied.
Good quality is the hallmark of the Qingyao New Year Goods Festival. While some items aren't cheap, the quality is truly exceptional. Consumers often prioritize quality, even willing to pay a premium. The Qingyao New Year Goods Festival feels like a new discovery.
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