Chapter 635: Game of Thrones premieres: Pay-per-view model begins
"Game of Thrones is coming, are you ready?"
Su Yang posted a launch poster for "Game of Thrones" on global social media platforms.
On March 15th, the first season of "Game of Thrones" was officially broadcast on the Xinghai video website.
Seeing this poster, the audience who have been looking forward to this TV series for a long time became excited.
Especially the fans of the "Game of Thrones" books, they have been looking forward to this TV series for a long time, and finally it has arrived.
In fact, Qingyao Media has already acted very quickly. Compared with other companies, Qingyao Media's IP operation efficiency is very high.
If I were to do other jobs, operating such an IP would take at least half as much time.
Qingyao Group was wealthy and efficient, and unlike Hollywood giants, the company had a single-handed decision-making process, unlike the numerous meetings that required final approval for film investments.
After the news broke, publicity for the TV series "Game of Thrones" flooded in. Whether at home or abroad, news about the show dominated the screens.
Since the investment is substantial, the publicity must be substantial as well. This publicity should create the impression that not watching the show is a lifelong regret.
It was originally a big IP, and the novel was very popular. It was also written by Su Yang, and now the screenwriter of this drama is also Su Yang, so when people saw the news, they were looking forward to it.
Qingyao Group has some modern factories at its headquarters, especially the toy company, whose toy factories are now very technologically advanced.
Su Yang and Tang Qing came to inspect today. Looking at the advanced assembly line, they couldn't help laughing.
On the action figure production line, exquisite action figures are churned out directly on the automated production line. The entire line, from material intake to packaging, provides a one-stop service, requiring only a small number of employees, yet achieving high production efficiency.
Looking at the figures coming off the production line, Su Yang then took one out and opened it to look at it.
This is a figurine of the Mother of Dragons. The whole figurine is very exquisite, as if it were a miniature real person, and the details are also very good. Even someone like Su Yang who doesn't usually pay attention to figurines can't help but think it would be nice to buy one when he sees such an exquisite thing.
How do we collaborate with actors on action figures?
Su Yang curiously asked the person in charge next to him, there were some things in the subsidiary that Su Yang did not care about.
"There are various cooperation models. Some are one-time buyouts. Others are based on sales dividends, but most actors choose the one-time buyout."
The person in charge smiled and said that no one can predict whether the sales of things like figures will be good or not. For actors, a one-time buyout is immediate money that can be received directly.
As for the dividends based on sales volume, it is hard to say because it is a continuous process. Qingyao Group will settle accounts with them every once in a while.
Toy factories typically produce a wide variety of action figures, most of which are animated characters. However, companies are now also starting to release action figures of real people, capitalizing on the popularity of movies or TV series. These figures require negotiation with the actors themselves, as their likeness rights are used.
And some figures are more sexy, so this requires more attention. In the process of making figures, each style needs to be confirmed by the actors before it can be released.
“How are the orders for Game of Thrones right now?”
Su Yang looked at it for a while and asked curiously.
"Very good. Our overseas distributors are placing very large orders now. We've worked together many times, and they've made a lot of money each time. So now they're very confident..."
Speaking of sales, the manager's face is filled with pride. In recent years, Qingyao Group's action figures have been a global hit. Sales of genuine action figures and toys are booming.
Because many of Qingyao Group's works have achieved very good results, coupled with Su Yang's influence, these dealers were cautious about purchasing goods at the beginning.
Later, they became more and more daring, to the point that now, they place orders in advance. Qingyao Group's movies and TV series haven't even been released yet, but all kinds of peripheral products have already arrived in the hands of major distributors.
Distributors are willing to hold inventory themselves, which is the result of long-term, mutually beneficial cooperation. Those overseas distributors are not fools, and they will definitely not spend money if they can't make money.
Qingyao Group has now opened up channels for selling its products overseas, but basically all of these channels are cooperative channels. This is unavoidable. Overseas sales cannot be the same as in China. After all, overseas sales are foreign companies' territory.
A win-win situation is the key to long-term success. Qingyao Group's overseas market is also not easy to navigate. Although Su Yang has returned to China, he has offended many people overseas, and those people are very vindictive. He hasn't turned against Qingyao Group yet because he's wary of Su Yang.
In the future, they might find the right opportunity to strike. Therefore, Qingyao Group is also preparing to tie up more interests overseas and tie more people to its chariot, so that it can move more steadily overseas in the future.
The countdown to the premiere of "Game of Thrones" has begun, and the number of reservations on the Xinghai website is also increasing.
However, many people are also curious about the price of this TV series. Everyone can guess that this drama adopts a pay-on-demand system.
But what will the specific price be?
After all, the production budget of this drama is very high, and everyone has their own expectations for the pricing of this drama.
As an audience, we naturally hope that it is as cheap as possible.
But for Qingyao Group, the price must be set well, because if the price is too low, not only will it not make money, it will not even be able to recover the cost.
Before we knew it, the day when "Game of Thrones" would premiere finally arrived.
At 8:00 AM on March 15th, the show was updated on Star Ocean. Prices from various countries were also released, and many people couldn't help but discuss the prices.
This price is nothing to some people, but to some people, it is not cheap.
In China, the price of a single episode on demand is 6 yuan. The first two episodes are free, and the remaining ten episodes are 59 yuan. This price is actually very cheap, compared to the US price of $20 for the entire package.
Compared to China, the price is more than double. However, this price was carefully considered, after all, wages in the United States are relatively high. $20 is the cost of an average meal.
If compared based on the salary ratio, Chinese consumers may feel that it is a little more expensive.
But this is already the lowest price Qingyao Media can offer. We really don't dare to go any lower, as we might actually lose money if we do.
The price has been announced, but whether in the United States, China or other countries, the first two episodes are free to watch, which has led many people to order and start watching.
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