Chapter 637: Building the Oriental Hollywood: Foreign Artists Come to China to Seek Gold
The 24-hour box office results of "Game of Thrones" are officially released. In the past 24 hours, "Game of Thrones" has earned a super on-demand box office of 638 million US dollars worldwide.
This box office revenue made everyone gasp. In the United States alone, the box office revenue reached 403 million U.S. dollars, and more than 20 million people paid directly to buy the TV series "Game of Thrones".
This achievement exceeded everyone's imagination. Considering the total investment in this drama was only $220 million, it already grossed a whopping $638 million on its first day, making it a massive profit.
The show aired on Xinghai, and Xinghai's website took a 20% cut of pay-per-view orders. After deducting taxes and other factors from various countries, Qingyao Media's net box office revenue should be around 60%, after taxes.
According to this ratio, Qingyao Media can get a net profit of 380 million on the first day. After deducting the cost of 220 million, the net profit on the first day is as high as 160 million.
This is just box office profits. Qingyao Media owns the copyright to the TV series and can earn a lot from various copyright licensing activities. For example, the toys manufactured by its toy subsidiary also pay Qingyao Media, and subsidiaries must also clearly account for each other.
For Qingyao Group, the profits were even greater. After all, both Xinghai and Qingyao Media were their own companies. For Qingyao Group, the profits from the show were essentially just enough to cover taxes. The net profit from the box office revenue would go to Qingyao Group, at least 80%.
Huge profits! On just the first day, the show made Qingyao Group a killing. And that's just the first day. As word-of-mouth builds, this show is poised to become a cash cow, potentially even more profitable than the previously popular "The Walking Dead."
Judging from the current pace, the first season of "Game of Thrones" is likely to bring Qingyao Group profits exceeding one billion US dollars.
According to the novel and TV series, "Game of Thrones" will probably be filmed for eight seasons. As long as the quality is guaranteed, the subsequent episodes will become more and more profitable.
At this rate, the TV series IP "Game of Thrones" is likely to bring profits of more than 10 billion US dollars to Qingyao Group.
What a terrifying figure! A hit TV series can actually bring in such a terrifying profit. And most of this profit comes from abroad. It's really scary.
Although the domestic box office is good, the domestic ticket price is low. In addition, many Chinese people are not interested in this TV series. After all, strictly speaking, this is an American or European drama. Compared with Europeans and Americans, they sometimes really can't find the excitement of this drama.
However, this IP was originally aimed at the overseas market. After all, when Su Yang first released this novel, he intended to use this IP to make money from foreigners.
In this world, it's rare to have the best of both worlds. Just being able to capture a piece of the market is already good enough, and Qingyao Media and Qingyao Group don't expect too much from it.
As for the domestic market, the currently in-progress "Ghost Blows Out the Light" is the real big hit. While this type of drama might attract a lot of curious viewers abroad, the key market remains Asia, or rather, the domestic market. After all, China is Qingyao Group's core market.
With the popularity of Game of Thrones, related products have also become popular. Many people can't help but buy related IP peripherals when they see them in shopping malls.
The European and American actors who participated in this TV series also became famous overnight because of this drama and became popular all over the world. Before that, they were all unknown small actors with low popularity.
Now that Game of Thrones has aired, their popularity has skyrocketed. They have been a huge success worldwide, especially in Europe and the United States, where their fame has skyrocketed. Although they had expected it before, many people were still extremely surprised when this day came.
Companies in Europe and the United States also noticed them, but when they learned about them, they sighed because they had already been acquired by Qingyao Group and were now its artists.
Next, they will continue filming Game of Thrones and will also take on some other projects. Qingyao Group will arrange all of this, whether it is Qingyao Group's own work or the work of other companies.
Qingyao Group and even China have become a gold rush for foreign artists. Previously, Korean and Thai artists were signed by Qingyao Group and made a lot of money in China and their own countries.
Now, even European and American artists are gradually becoming more and more popular. Previously, "The Walking Dead" was just an experiment. Now "Game of Thrones" has directly proved this to everyone. Because in the TV series "Game of Thrones", all the important actors are from Europe and the United States.
In Europe and the United States, it's incredibly difficult for artists to break through. Seeing these artists break through, many are eyeing China, especially Qingyao Group. Debuting through Qingyao Group's productions would be a very good option.
"Mr. Tang, Mr. Su, please come in..."
Just as Game of Thrones was a hit, Tang Qing and Su Yang received invitations from Zhucheng officials. They didn't refuse, as the bigger their business became, the more they needed to contact officials.
"Secretary Zhao, sorry for the wait..."
When Tang Qing saw Secretary Zhao, she walked up to him with a smile.
"Hahaha, no, no, I invited you guys, so I have to be here first. Mr. Tang, Mr. Su, come here, let me introduce you..."
Secretary Zhao smiled and began to introduce the people. They were all the leaders of Zhucheng, and the main leaders, especially the leaders in charge of the cultural department, all came here.
Seeing this, Tang Qing and Su Yang smiled slightly and sat down without saying anything to each other.
"Xiao Zhang, let them serve the food. Let's eat and talk..."
Secretary Zhao smiled and said that Chinese people sometimes don't need to discuss things in a conference room. Chatting in a restaurant like this can sometimes be more gentle.
"Mr. Tang, Mr. Su, I invited you here today. First, I want to know if Qingyao Group has encountered any difficulties that require our government's assistance. You are now a star enterprise in Zhucheng, so it is our duty to provide good service. After all, serving the people is our purpose..."
Secretary Zhao said this with a smile. Hearing Secretary Zhao's words, Tang Qing and Su Yang also laughed. Now that it's come to this, even if there aren't any difficulties, we have to raise some. Besides, Qingyao Group is really planning to do something big and needs government departments to handle some matters.
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