Chapter 649 The Wolf is Coming: The Hollywood Giants’ Counterattack
Disney's headquarters in the United States.
An important meeting was being held. When Disney learned that Qingyao Group was going to build Qingyao Theme Park, it began to hold an emergency meeting.
Disney has long been wary of the Qingyao Group. They're particularly concerned about the construction of theme parks. The Chinese market is a significant market for Disney, and they're planning to build several more parks in this vast market to profit from it.
Previously, Disneyland had no rivals in China. Disney simply looked down upon other theme parks, but now that Qingyao Group was planning to build one, they were getting nervous. This was because Qingyao Group was incredibly powerful, especially in China, and its influence was enormous.
Qingyao Group is a god-like existence in China, with enormous influence. Since the rise of Qingyao Group, these Hollywood giants have taken away a lot of the cake. Disney has also taken away a lot of the cake. Even the animation industry that Disney is proud of has been taken away by Qingyao Group.
Even more have been snatched away in the Chinese market. In the past, when Hollywood blockbusters went to China, even if the quality was relatively poor, they were still sought after by many people.
But now, the situation is different. In recent years, Hollywood blockbusters entering the Chinese market have rarely achieved box office success. Their reputations have been criticized by countless Chinese audiences as being "rip-offs." Even their prized science fiction films are struggling. Chinese films are no less impressive in terms of special effects, and Qingyao Group's films are no less impressive.
The old tricks of Hollywood companies exploiting China are no longer effective. Now, even Hollywood giants are worried about this. Even their own headquarters are now heavily infiltrated by the Qingyao Group. How could Disney not take such a giant seriously?
Even now, Disney is still learning from Qingyao Group in some aspects, but sometimes they can't learn well. Because Disney doesn't have Su Yang, Su Yang is the soul of Qingyao Group.
"The Chinese market will undoubtedly be the world's largest in the future, and we should increase our investment in China. This shouldn't just be about theme parks, but more about cultivating IP. I think we should emulate Qingyao Group and establish branches in China, or directly partner with Chinese entertainment companies. Based on Chinese culture, we can cultivate IP that the Chinese people will enjoy..."
A white executive said seriously, "Disney has been studying Qingyao Group's model for a long time."
Qingyao Group now has a strong overseas presence, with branches in South Korea, Southeast Asia, and the United States.
These branches have developed very well. In South Korea, the companies jointly established by Qingyao Group now have a very large influence in South Korea.
In Southeast Asia, the Thai branch has a growing number of productions, a growing influence, and a large number of artists. Many of the dark horse works in the Southeast Asian market are produced by the Thai branch of Qingyao Group.
The same is true in the United States. The achievements of "Game of Thrones" are obvious to all.
During this period, Disney has been studying the secret of Qingyao Group's success, especially its success in overseas markets. After researching, they found that the secret of Qingyao Group's success is localization.
Qingyao Group is not obsessed with strong cultural output, allowing audiences in other regions to accept Chinese cultural works. Instead, it respects local culture through financial investment and then localizes its works.
Then, they use their own advantages and funds to create localized high-quality works. Therefore, Qingyao Group's Korean branch shoots Korean dramas, its Thai branch shoots Thai dramas, and its American branch shoots American dramas.
In this way, Qingyao Group has made good and smooth progress in its overseas expansion.
"We must learn to respect other countries' cultures. Global culture is not uniform. Every country, every region, and every ethnic group has its own culture and preferences. We must now change our mindset. We should use their culture, produce their works, and earn our money, just like Qingyao Group does..."
In the conference room, this senior management's proposal was recognized by many people.
The success of Qingyao Group has taught them to change and also helped them let go of their previous arrogance, which was that they believed their works could be a global hit.
Now, with the rise of Qingyao Group, their previous tactics are no longer effective, at least in the huge Chinese market.
So they have to change their tactics. Since they can't just go and cut the leeks, they can go directly to Huaxia to invest, cooperate with some Chinese companies, and use their culture to make money.
The essence of all is just three words: localization!
After several hours of meetings, Disney finalized the plan and directly mobilized funds to start its own action.
"Breaking news! Disney acquires Xuan Ji Animation..."
"Disney has stated that it will increase its investment in China and is currently planning a third Disney theme park in the region..."
"Disney acquires Xuan Ji Animation and will invest 100 billion RMB in the production of domestic animation over the next five years..."
"Universal Pictures has invested in Brothers Pictures, investing heavily in the Chinese market..."
"Sony Pictures establishes a Chinese branch..."
As if it was pre-planned, Hollywood giants suddenly announced some major news at the same time.
Their routines are the same, either establishing a branch in China, or acquiring a Chinese company, or investing in a Chinese company.
They directly copied Qingyao Group's tactics and localized them. They brought the competition directly to their doorstep, directly aiming to grab a piece of the Chinese pie. Furthermore, they also partnered with some domestic streaming platforms, and some giants even planned to acquire Chinese cinema chains.
Seeing these news, many Chinese netizens felt a surge of fighting spirit.
These giants are investing heavily in the Chinese market, clearly aiming to grab a piece of the pie. Facing such giants, it's difficult for local Chinese companies, with the exception of Qingyao Group, to compete. After all, these Hollywood giants possess strong production capabilities.
They bring their production capabilities here, and by combining them with localized concepts, they are likely to produce some high-quality works.
For them, this news was like the end of the world. However, for China's cultural industry, it was good news. Although these Hollywood giants would take away a lot of profits, they could also create more cultural works for China and promote the development of the cultural industry.
By expanding the cultural industry, the pie will be even bigger. As long as the review process is stricter, the global influence of China's cultural industry will continue to increase. Therefore, China will not stop these giants from coming. A sense of crisis quietly set in, and the first thing that came to mind for many people in China was Qingyao Group.
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