Chapter 659: Super Move: Building the Marvel Universe
Transformers exploded across the globe, becoming a new super IP. In just one week, these giant steel beasts became known worldwide.
The animation's pay-per-view data also made many people breathe a sigh of relief. The "Transformers" animation's pay-per-view box office on Star Ocean exceeded $1.5 billion in one week, and this figure is still growing steadily.
As the animation's popularity grew, more and more people watched it. This figure was achieved even before Qingyao Group cracked down on piracy. If Qingyao Group had cracked down on piracy from the beginning, the box office would probably have been even higher.
However, Qingyao Group is happy with the lost box office. Compared with the lost box office, the profits Qingyao Group has gained from the "Transformers" peripheral products in this week are too great.
In just one week, sales of Transformers-related products exceeded $5 billion. The authentic Transformers toys produced by Qingyao Group's toy factory were even out of stock in some places.
The factories in China also operate around the clock, but the pace of production can't keep up with global sales. After all, the production capacity of Qingyao Group's toy factories is relatively limited. Qingyao Group is currently working to increase production and has begun contacting other toy factories to manufacture its own toys.
China has a highly developed toy industry. Most of the world's toys are produced in China. Many international brands also produce toys in China and sell them globally under their own brand names.
Now that Qingyao Group wants to do OEM, it's easy to find many partners. Besides, the profit margin offered by Qingyao Group is higher than that of other toy OEMs, so how can those places not be happy?
China is a major toy producer, but much of the profit goes to others. This is because many toy factories in China are just contract manufacturers, earning a hard-earned income. This is similar to how they manufacture phones and computers.
But now, the rise of Qingyao Group has led to the rapid rise of the Qingyao brand in the global market. In particular, the Transformers IP has enabled Qingyao Group to break into the global market with brute force.
Many of Qingyao Group's toys have previously sold well in the global market. However, this time, the Transformers are hitting the market with high-end toys. This has a different meaning.
"Transformers" is a global hit, but for Qingyao Group, this is just the first step.
In the conference room of the animation subsidiary, today's meeting is very important.
Su Yang and Tang Qing both arrived at the subsidiary, leaving the subsidiary's head sitting at the back. Although the subsidiary already had considerable autonomy, everyone tactfully followed their instructions when Su Yang and Tang Qing arrived. Everyone knew that any project orchestrated by these two would yield significant rewards for the subsidiary.
"Transformers has been a huge success. This IP will bring enormous profits to our company and the group headquarters. Moreover, this IP is very durable. For the next ten, twenty, or even thirty or fifty years, it will continue to bring us huge profits every year. However, this time we have also taken a bite out of Disney's pie. The competition in the future will be even more fierce. It is conceivable that Disney will also invest heavily in animation productions in China to cultivate local IP..."
Su Yang said seriously, and everyone looked solemn.
This is a no-brainer. Qingyao Group has brought the battlefield to Disney's doorstep, and Disney will surely make trouble in Qingyao's home.
Anyway, this is commercial competition, and China and the United States are now open to each other. The government will not intervene at the moment, but it will definitely provide some support behind the scenes.
But in the cultural industry, who wins and who loses depends on their own ability. After all, the audience has the final say on the work. No matter how awesome you are, if the work is not good and the audience does not buy it, it will be useless.
The cultural industry is not a high-tech industry, and it doesn't require much technical content. However, it is very difficult to develop this industry.
"So, next, we're going to go big. If this plan goes smoothly, our Qingyao Group's competition with Disney in Europe and the United States won't be as simple as just eating a piece of meat. By then, I'm confident I can chew off half of his body..."
Su Yang's words made everyone's eyes red. They looked at Su Yang with red eyes like hungry wolves.
What does it mean to eat away half of Disney? You have to know that Disney's current market value is as high as 400 billion US dollars. It is a super giant.
If Qingyao Group can really take over half of Disney, it will be a very rich piece of cake. By then, if the animation company goes public, can it compete with Disney?
"This new project is called the Marvel Universe. As everyone knows, Americans love individual heroes, so there are many superhero characters in the US. Most of their movies and TV series are about lone heroes. They have a strong cult of personality. My plan is to create enough superheroes in the US. And these heroes will interact with each other and be connected to each other..."
Su Yang stood up and began to explain the setting of the Marvel Universe on the blackboard in the conference room.
Batman, Spider-Man, Iron Man, Superman, Ant-Man, Hawkeye, Black Widow...
Looking at these dazzling characters, everyone swallowed their saliva. My goodness, how many works must be put together to create this?
But they are all knowledgeable people, they can see that Su Yang is going to win by quantity this time. With so many animations, there will always be one that you like.
Furthermore, these are all animated products. Once these animated products are deeply rooted in Europe and the United States, the results will be self-evident. However, this will take time to cultivate, even a generation.
Even Disney couldn't afford to invest so much money in animation at once because the costs would be too high. However, the animation subsidiary is now not afraid because they have AI intelligent rendering technology, which can significantly reduce their production costs.
If they lower the standards, they can make so-called 3D animations dirt cheap, not to mention 2D animations, which will be even cheaper.
The cost of producing one animation in the past can now produce ten or twenty. With such a powerful tool, we must reap the benefits as soon as possible. Otherwise, once the other party has such technology, this advantage will be gone.
Marvel Universe, looking at this grand plan, everyone's blood is burning. Once these IPs are cultivated, it is really possible to eat up half of Disney's body. Not only is it possible, there is even a great hope of destroying Disney!
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