Chapter 673 Cultural Atmosphere: A Bus Full of Second Dimensions
A major operation was launched quietly. Qingyao Group and Zhucheng government began to have close contact, discussing many issues with each other and giving opinions.
Zhucheng also clearly sees Qingyao Group's sincerity, and they give the advertising fees and sponsorships that are due.
For example, if Zhucheng wants to build a fleet of 20-meter-tall Transformers to enhance the city's image, there's no need to spend any money; Qingyao Group will sponsor them directly. Let alone 100, even 200 or 300—Qingyao Group can afford them. Not only will they be free, but they'll also cover the cleaning, maintenance, and upkeep.
In addition to the 1:1 scale, there are also 2:1, 3:1, and even 10:1 scales displayed in parks and shopping malls. They are all available, whether you want Transformers or Kung Fu Panda, Peppa Pig or SpongeBob SquarePants, in one word: they are available.
Qingyao Group has a vast number of IPs, including a long-established animation IP portfolio, which appeals to a wide range of audiences.
Kindergarten children like to watch "Peppa Pig", older children like to watch "SpongeBob SquarePants", older children like to watch "Qin's Moon", and older children like to watch "Transformers"...
Long-running animations include the animated films "Kung Fu Panda", "The Return of the Great Sage", "Nezha: The Devil Child Comes into the World", etc.
In a word, this time, we need to bring out all these IPs and build Zhucheng into a city with a strong two-dimensional atmosphere.
Zhucheng Bus Company manages all buses in Zhucheng, and there are thousands of buses in Zhucheng.
There are quite a few models, but they have been replaced one after another in recent years. Overall, the buses in Zhucheng are similar and very new.
Some time ago, the Public Transport Corporation received a large order from Qingyao Group for advertising.
Qingyao Group plans to put advertisements on all buses in Zhucheng. All buses will be operated without any delay.
This was a big deal. This single order alone could bring the bus company 30 million yuan in advertising revenue annually. Furthermore, the city government had given it a special mention. That meant they had to accept the deal even without receiving any advertising fees. The city's plan to build a cultural city had detailed plans, and the head of the bus company had already attended a meeting. This was a mission, and it had to be accomplished.
Night falls, but the bus company's parking lot is ablaze with lights. Searchlights, specially constructed stands, and workers busy at work.
Today, many car film tinters in Zhucheng have been hired by Qingyao Group for high salaries. Calculated based on the number of vehicles, the price is also very high. If the work is done well, one person can earn one to two thousand yuan or even more in a night. Who wouldn't want to do this kind of work?
"Everyone, be careful and apply it carefully. Wash the car and dry the water stains on it..."
There were people directing the action on the spot, and buses were lined up one after another. In the entire venue, hundreds of buses and hundreds of people were moving at the same time.
Although these buses look the same, they have different covers. Each bus has its own license plate.
These car covers are all from Qingyao Group's animation IPs, including Peppa Pig, Paw Patrol, Qin's Moon, SpongeBob SquarePants, The Monkey King: Hero is Back, Kung Fu Panda, and Transformers.
The stickers for each bus route are carefully planned. For example, if a bus passes by many schools and has many children, it will be given stickers that children will like.
The green bus completely changed its appearance under the busy crowd, and the whole bus became colorful. It was like a bus from the second dimension world.
These patterns are specially customized by Qingyao Group. The car covers are all customized with the manufacturer. These car covers do not need to be cut at all and can be directly applied after they are brought back. The patterns above are carefully selected and look particularly beautiful.
Time ticked by, late at night. Applying the wraps was a meticulous job. Even with several people working together, each team could only wrap one bus overnight. After all, buses are so large, and the workers had to work the entire vehicle piece by piece, so there was no room for sloppiness.
When the first bus started running in the morning, hundreds of buses had completely changed their appearance. From the original green buses, they were transformed into colorful two-dimensional buses.
"this……"
Many bus drivers were stunned when they saw their buses when they came to work in the morning. They thought, "Oh my god, how did my bus become like this after not seeing it all night?"
“This is my car.”
A female driver looked at her car. Yesterday, her car was a pure green bus. But today, it has become a Kung Fu Panda-themed car.
There is also the appearance of Po as a child, who looks so cute and innocent. The designer is very naughty, and perfectly integrates the IP pattern and some car elements into the car's shape.
For example, the designer designed the headlights in the front to look like a panda’s two big eyes, which combined with the surrounding patterns is so fun and funny.
"Wow, I love it..."
The female driver excitedly took out her phone to take pictures and then got into her car to find that the interior had also changed. All the seats were covered with custom seat covers with a Kung Fu Panda theme, and the handles had also been changed.
Even the interior of the car is covered with this cartoon car cover, and Kung Fu Panda is used for secondary creation to provide some scientific knowledge.
Even the steering wheel has a cartoon steering wheel cover, the front center console is also covered with a special pad, and even the gear lever is wrapped with a special cover.
In one night, it was completely transformed into a new car. However, the female driver liked this new car very much.
Then I looked at the cars I rented, all of them were of the same style, with identical covers. The cars on my road were all Kung Fu Panda-themed.
But looking at other roads, they are also cute and cool. At least the female driver thinks it is good.
The other drivers were also very excited. Their cars had been transformed overnight, and their moods had even become more comfortable. Especially after getting the new seat covers, they felt much more comfortable driving.
"Let's go..."
The time came and many cars departed from the station. The reporters who had been filming here all night continued to capture this spectacular scene with their cameras.
Hundreds of buses departed from the station and headed to various locations in Zhucheng. The remaining buses will continue to be renovated with the wrapping in batches, and in the future, all buses in Zhucheng will have this look.
Buses entered the city one after another, and passers-by widened their eyes when they saw these buses. Many people took out their mobile phones and started taking pictures because these things were so novel and cute.
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