Chapter 683 The Three Giants Join Forces: Our Target is the Starry Sea
"Our new brand is called Xingchen, and we've been planning it internally for a long time. Our technology is currently the most advanced in the world..."
In Su Yang's office, Liu Fengyu began to discuss the concept of luxury brands. As a global giant in the new energy vehicle industry, BYT possesses a formidable technological reserve. This time, to challenge the luxury brand, BYT has partnered directly with Huawei, showcasing its most advanced technology. Technically, this technology is undoubtedly among the best in the world.
But everyone knows that the added value of luxury brands is very expensive. It is extremely difficult for a new luxury brand to seize the high-end market. In addition, there is a long-standing prejudice against Chinese products in China and around the world, so ordinary brands are not much better.
When it comes to luxury brands, many people have a fixed perception in their bones, that is, outsiders are better at chanting.
This is especially true for luxury cars. It is extremely difficult to snatch a piece of the pie from the luxury brands. The position of the three German brands is too difficult to shake. The only brands that can snatch a piece of the pie from the three German brands are Lexus and the current electric car giant Tesla.
We have no shortage of technology or products, but we lack a brand. Marketing a brand is incredibly difficult. Even with Huawei, building a high-end luxury brand remains difficult.
The first car of the Xingchen brand has entered the final testing stage.
The performance is very impressive. It uses the latest blade battery, the most advanced twelve-in-one motor, and the most advanced electronic control system.
It also has a four-wheel intelligent steering system that can achieve a U-turn on the spot. The battery pack is as high as 150 degrees, and the actual cruising range exceeds 800 kilometers. If calculated according to China's current national standard, it is definitely more than 1,000 kilometers.
It is also equipped with an 800-volt high-voltage charging function and an external discharge function of up to 9.9 kilowatts.
The car is even more impressive in terms of intelligence, not only equipped with an autonomous driving system jointly developed with Huawei, but also featuring the world's first intelligent chassis in the hardware of the autonomous driving system.
In a word, product level, invincible!
The only thing they lacked now was brand influence and network security. Although they felt they had reached the top level in terms of network security, they felt completely insecure in front of Su Yang.
After all, Tesla can only last three seconds in Su Yang's hands, and they don't know how many seconds their current products can last.
"Our goal is the sea of stars..."
Zhao Ming said with a smile. This time, their goal is the vast sea of stars. This is not an exaggeration. To become a luxury brand, or even a super luxury brand, their goal is the vast sea of stars.
But the sea of stars is too far away and it is difficult to reach it.
Su Yang fell into deep thought. Relying solely on "Transformers" for publicity might be too weak.
"Yes, our Qingyao Group can produce a TV series specifically for the Xingchen brand, or create an IP."
Su Yang said with a smile. Hearing this, Zhao Ming and Liu Fengyu looked at Su Yang with curiosity.
"The story goes like this. The protagonist is a car, one of the most advanced cars in the world, coming from the world's top laboratory. This car is equipped with artificial intelligence and has various functions. The male protagonist accidentally obtains this car and eventually becomes a hero..."
Su Yang began to explain the setting of the story.
The story was inspired by a TV series that Su Yang watched in the system.
"Knight Rider" is a show whose main characters are cool cars. Su Yang can take this setting, change it to today's society, and then integrate it into modern stories to create a new drama.
"For a more exciting scene, the story could take place in the United States. The protagonist could be Chinese. Then, when he returns to China, he gets this car. Kung Fu elements could also be incorporated..."
Su Yang became more and more excited as he spoke. There were many elements that could be incorporated into this drama. Su Yang had too many classic scenes in his mind, and all of these things could be incorporated into the drama.
Coupled with the large-scale production, especially the various racing, chases, and gun battles, plus the explosive action fights and beauties are integrated into it.
Su Yang believes that even if this drama cannot become a classic among classics, it will definitely become an excellent TV series.
"When racing, we can bring in top foreign luxury cars to race with us. Then we can directly crush their performance, which will invisibly promote this car. At the same time, the car's intelligence can also be perfectly demonstrated through this TV series..."
Su Yang looked at Liu Fengyu and Zhao Ming, and the two were already very excited.
This plan is fantastic. If this TV series becomes a global hit, the Xingchen brand will definitely be known worldwide.
What is top-notch publicity? This is the ultimate publicity. Both of them felt very fortunate to be here today. Qingyao Group is the most professional when it comes to this kind of high-end publicity.
"This IP is global, with not only TV series, but also movies and games. At the same time, the game we're currently developing also has racing elements. We can incorporate the Xingchen brand into it, as well as into the Transformers. But no matter where it is used, the nobility of Xingchen must be highlighted..."
Su Yang's words made the two people nod.
The three people murmured again, and they believed that the creation of the Xingchen brand must be done with the utmost sincerity.
The division of labor among the three companies is now clear: BYD will be responsible for hardware, Huawei will be responsible for software, and Qingyao Group will be responsible for publicity and network security.
At the same time, the Xingchen brand is an independent brand and an independent company. The sales method will adopt a direct sales model, completely separated from BYD's original system.
"Boss Su, let's hold a meeting when we get back. Xingchen Brand will leave at least 10% of its shares to Qingyao Group..."
Liu Fengyu said seriously.
Now there are only two shareholders of the Xingchen brand, BYT and Huawei. BYT is the major shareholder and Huawei is the second shareholder. Now the third shareholder has been found, that is Qingyao Group.
In fact, if you look closely, all three groups represent the Chinese spirit and are leaders of Chinese brands in certain industries.
BYT is the most powerful company in China's automotive industry, and Huawei is the top giant in the semiconductor and communications industries.
Qingyao Group is a giant in the cultural industry in China. It is one of the three giants in China. The influence of these three giants is extremely huge. Now that the three giants have jointly established a new brand, this gimmick alone is enough to attract attention in China.
Next, they will build this product, starting in China and then expanding globally. BYT wants to move towards the high-end market, while Huawei wants to find another way to survive. Qingyao Group is also willing to be a helper and help the two big brothers go higher and further.
Continue read on readnovelmtl.com
