Chapter 688: War with Disney: Multiple Works Open
In mid-May, the trailer for "Terminator" officially appeared on the Internet.
Su Donghai's handsome appearance, coupled with the intense battle highlights, directly ignited the entire Internet.
"The end of the world is coming, it will be released worldwide on June 15th, are you ready?"
"Terminator" has officially been scheduled to be released in June.
June is not actually the summer vacation season, but "Terminator" chose to release it in July because "The Matrix" was about to be released in July.
How could "Terminator" fight among itself in the face of such a big drama? Moreover, who would have the confidence to defeat "The Matrix"?
Therefore, "Terminator" is scheduled to be released on June 15th, which is exactly one month after the release. Then on July 15th, "The Matrix" will be released worldwide.
But before "Terminator", Qingyao Group also prepared a big gift.
"Qingyao Group's new animation IP, 'Toy Story,' will be released on June 1st..."
After the Terminator trailer was discussed, Qingyao Group once again released a major news.
On Children's Day, Qingyao Group Animation's new animated film, "Toy Story," will officially premiere. The animation company currently boasts numerous animated film IPs, each producing several animated feature films annually. In the first half of the year alone, the animation subsidiary has already released two feature films.
Now, a new IP has arrived. For "Toy Story," Su Yang again provided the general setting and storyline, and the writing team made revisions. Most importantly, they incorporated a large number of Qingyao Group's previous IPs into this animation.
Different from the original version, the Toy Story produced by Qingyao Group contains too many traditional Chinese toys and Qingyao Group's IPs, such as Kung Fu Panda, Monkey King, Nezha, Transformers, etc.
Qingyao Group transformed the Toy Story into its own toy universe. The integration of these elements makes the animation even more exciting and thrilling.
"Transformers Season 2, coming June 1st..."
Before the heat subsided, the third wave of Qingyao Group arrived again.
The second season of the big IP animation "Transformers" is here. The first season was released on March 1st. Everyone waited for three months, and now the second season is here again.
The number of episodes is the same as the first season, and the story continues. Seeing this news, netizens around the world cheered wildly.
"Fuck, this is awesome..."
“June is so happy…”
"This is only June. In July and August, Qingyao Group will definitely make bigger moves..."
"The Matrix is coming out in July, it's been long awaited..."
"During the summer vacation, Qingyao Group is going to make a big move..."
"Other companies are hiding in fear..."
"Is Disney preparing something big for the summer vacation?"
Hotly debated, netizens were abuzz. Qingyao Group had always made big moves during the summer holidays. But this year, things looked a little different.
In June, before summer vacation even began, the big releases were already underway. "Terminator," a sci-fi film starring Su Donghai, could only be screened in June. This suggests what blockbuster productions Qingyao Group will release in July and August.
"Toy Story" is a new IP, but just watching the trailer of this animation has whetted the appetite of many people. There is no doubt that Qingyao Group's current ability to produce animations is not inferior to Disney at all, and is even stronger than Disney.
This year, Disney made a big move and acquired China's second largest cinema chain.
Now, Qingyao Group is fighting back with its own works. Ultimately, the competition between the two giants comes down to their works. Works are the core of cultural giants.
Qingyao Group is preparing to make a big move during the summer vacation.
Disney and other Hollywood giants aren't sitting idle either, as are some domestic companies. None of them want to miss out on the summer holiday season. While Qingyao Group is a powerful force, they can't have it all to themselves. Furthermore, while theater competition is fierce, streaming platforms don't have to rely on schedules.
Many domestic film and television companies now have strong production capabilities. Some companies focus specifically on streaming platforms, and many films broadcast on these platforms have made significant profits. For smaller companies, being able to seize the streaming platform can also bring in significant profits.
Summer vacation is bound to be a chaotic time. If you don't even dare to sit at the table, you can only watch others eat meat.
Seeing Qingyao Group's big profits, many domestic entertainment companies are also jealous. In recent years, they have also been learning from Qingyao Group's model, producing high-quality films, and starting to build a certain reputation. Although they can't compete with Qingyao Group head-on, they can still eat some of the remaining food from Qingyao Group.
A meeting was also underway at Disney headquarters. Disney had also prepared several major productions for this year. These productions were destined to compete with Qingyao Group.
"The information we've received so far is that The Matrix will be released on July 15th, so we have to stagger this blockbuster. Robocop can be released in June, before The Terminator. As for Codex, I suggest putting it in early August, so as not to compete head-on with The Matrix..."
A marketing manager said seriously, "RoboCop" and "The Code" are two of Disney's most important films this year.
These are two films that were slated for the summer holiday season, and Qingyao Group is also planning to release two films during the summer holiday season. They just happened to collide head-on, and the marketing department disagreed with releasing them on the same day. No one would be so foolish as to release them on the same day.
Staggering the releases by a week is the best option. After all, releasing them on the same day would definitely hurt both sides.
"We can stagger the summer vacation season, but what about the Christmas season?"
A senior executive asked directly.
"Christmas is unavoidable. 'Harry Potter,' a joint venture between Qingyao Group and Sony, has already been confirmed for release on Christmas Day, and our 'Fantastic Prince' is also set to be released during Christmas, so there's no way around it..."
The marketing staff sighed. There was no way around it. "The Magic Prince" was a major Disney IP. It was already a popular fairy tale. Decades ago, Disney also filmed an animated TV series based on the "The Magic Prince."
Now, Disney has started to develop this IP, the live-action movie "Fantastic Prince", in which Disney has invested huge amounts of money. "Fantastic Prince" is also a fantasy theme, and this drama is also Disney's most important movie this year. Now it has run into "Harry Potter" head-on, and Disney has no confidence at all. Although they have confidence in themselves and "Fantastic Prince", they are scared when they think of "Harry Potter" because this novel is so popular.
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