Chapter 693: Hollywood's Strength: A Lean Camel is Bigger than a Horse
"Toy Story" kicked off its global success, and within a week, this animated blockbuster grossed $1.347 billion, once again making Qingyao Group a fortune.
However, the box office began to weaken in the later period, and the most important thing was that another giant came.
Disney's masterpiece "RoboCop" is a science fiction blockbuster. It is adapted from the comic book of the same name and is also one of the American superhero series.
Disney is also full of expectations for this movie. It is also a big production with a total investment of up to 110 million US dollars.
The actors in this movie are all Hollywood big names, and the special effects are also top-notch.
On June 8th, RoboCop was officially released worldwide. After the release of RoboCop, the screening schedule of Toy Story dropped to about 20%.
The screening rate of "RoboCop" in North America directly reached 60%, and in China, the screening rate of "RoboCop" was as high as about 58%.
Especially in Disney cinemas, the screening schedule of "RoboCop" is as high as over 70%, while the screening schedule of "Toy Story" in Disney cinemas is compressed to about 10%.
Qingyao Group has no solution to this situation. Who dares to claim that Disney Cinemas has a monopoly? They even gave you a high-profile screening of "Toy Story" the week before.
It's just that now they have new movies coming out, and everyone's scheduling them very high. Disney's is a little higher, which is normal.
This was a blatant conspiracy, but Qingyao Group wasn't too worried about it. After all, "Toy Story" had already been a box office hit for a week. The first week's box office was crucial for a film; if it performed well, it could often account for 80% or even more of the total box office.
Normally, a week after a new movie is released, the number of screenings will be reduced significantly, unless there are no movies worth watching during the same period, then there will be a slight reduction.
In the cinema inside Qingyao Group, Su Yang and Tang Qing were watching RoboCop together. They had never looked down on Disney films. After all, Disney was very powerful. Su Yang had always told the people in Qingyao Group that they should not be arrogant and should always face their opponents.
At the beginning of the film, Su Yang watched the film with a smile on his face. Su Yang had seen the comic, which was quite famous in the United States.
As the story unfolded, Su Yang began to laugh.
The story of RoboCop in this system is similar. The whole story is similar, and the production is also very good.
The special effects and battle scenes are also excellent. Disney is still very strong, and as a qualified popcorn movie, this film can be considered a success.
But that's all there is to it, the whole story is basically just about fighting and killing. It's good as entertainment, but it doesn't have much substance or creativity.
At this time, Su Yang thought of "Terminator". The two films should be about the same. After all, the first "Terminator" filmed by Su Donghai also took the route of a popcorn movie.
The first film isn't the most classic, but the second is the true power of "Terminator." Right now, the first film just needs to do well at the box office. When the second film comes out next year, it'll make even more money.
June 8th was a busy day.
With the promotion of Disney, "RoboCop" successfully exceeded 200 million US dollars at the global box office.
This box office is similar to the first-day box office of Toy Story, but the first-day box office is similar, but the reputation is very different.
"Just finished watching it. It's the same old routine, fighting and killing. It's good for entertainment, but there's not much depth..."
"I suddenly realized that Hollywood movies are just so-so, and the plots are not as good as those of domestic films..."
"Is there a plot? There's almost no plot, just fighting, fighting, fighting, but the special effects are pretty good..."
"Looking forward to the Terminator..."
"It's not as good as Toy Story..."
Although the box office was good, the critical reception was not good. It is still the old Hollywood blockbuster cliché, the superhero savior, the protagonist is an ordinary policeman, who gets into an accident and is subsequently transformed into a cyborg.
Hollywood movies are becoming so formulaic that even the scripts have a fixed template. The stories may be different, but the rhythm and other aspects are the same.
However, with the help of special effects, Hollywood's trick has always been effective and has continued to reap profits.
RoboCop cost $110 million to produce, and at this rate, it's sure to make money. As for how much, Disney is all about profit. Any good news will boost the stock price, and they'll make even more money.
Besides, routines have their advantages.
Although it is not easy to produce classics with this routine, as long as you produce it seriously, you will basically not lose money. Otherwise, Hollywood giants would not have continued to play this way and rise to prominence.
The essence of movies is to entertain the public, and most viewers watch movies just for fun, rather than to reflect on life after watching the movie.
So this kind of popcorn movie will always have a market.
Even Qingyao Group is producing this kind of popcorn movie. After all, the essence of making movies is to make money, especially this kind of big-budget commercial film, it's all about money.
If you really want to make art, then go make low-budget realistic films. Actually, that kind of thing isn't just for art; many people make those kinds of films to become famous.
"In the United States, commercial film has become an industry. Whether it's Disney, Universal, or Sony, they now seem like movie factories. They use the same formula, incorporating new stories into the film, and it becomes a new movie. And the production efficiency is high, and the results are quick. That's Hollywood's advantage."
Coming out of the cinema, Su Yang said to Tang Qing and Qin Shuyao.
“Hollywood’s heritage is still very strong.”
Tang Qing nodded, and Qin Shuyao agreed. Hollywood's foundation was too strong. Although Qingyao Group had risen, Hollywood was still the most powerful in the global market.
Qingyao Group has a huge influence in China, but outside of China, its influence is not as great as Disney. And Hollywood is not just about Disney.
The Hollywood giants are all very powerful, it's just that Disney has stolen the limelight. In terms of production capabilities, the capital behind them, their own connections, and their own IP strength, the Hollywood giants are too strong.
Even if Hollywood is starting to decline a little bit now, it is still a lean camel that is bigger than a horse. What's more, the Hollywood camel is not lean at all, it may just have eaten too much and lost a few pounds due to diarrhea.
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