Chapter 717: Sanshan Village Products with Hot Sales: Anything Can Be Hot Sales If You Have Traffic
The orders exploded, and Uncle San widened his eyes when he looked at the data.
Some of Sanshan Village's products have long been available on Qingyao Mall, but sales have been minimal. After all, items bearing the Sanshan Village brand are significantly more expensive. Sales haven't been very good, but for a small brand like Sanshan Village, their previous sales figures were considered good.
After all, production is limited, and many products are mainly sold offline in the village, so online sales have never been given much attention.
But now Uncle San and the others are dumbfounded, as sales are still increasing.
It's not just the secret sauce that's seeing sales increase, other things are also seeing sales increase.
For example, beer from Sanshan Village, iron pots from Sanshan Village, kitchen utensils from Sanshan Village, and even many snacks.
Anything from the Sanshan Village brand is now flooding with orders online, and most of the orders come from abroad.
Over 80% of our orders come from overseas, with the US being the largest market, followed by Europe.
Overseas orders offer higher profits, not only are the prices higher, but there are also tax refunds for exported goods. This is also a preferential policy given by the government to encourage exports.
Now, overseas orders are booming.
Soon, many people in the village knew about this matter. Su Yang also came to the village committee of Sanshan Village and swallowed his saliva when he saw these data.
"Old Party Secretary, can our production keep up?"
Su Yang asked directly, and the old Party Secretary shook his head. "What a joke! How can we keep up?" "Now, the orders for the secret sauce alone have exceeded one million. And most of them are in ten-kilogram containers. Where can we get all this secret sauce?"
You know, it takes a certain amount of time to dry this secret sauce. Let alone a million orders, we don’t even have 100,000 orders at the moment.
The same goes for other products. If we rely solely on Sanshan Village, we won’t be able to complete even one-tenth of the scheduled schedule.
"Immediately contact the relevant manufacturers and purchase raw materials from other sources. Ensure both quality and production. Quickly adjust the product quantities in the official store and no longer accept orders. Post a statement and apology online..."
Su Yang said directly, and the people around him nodded.
A surge in orders is a good thing, but it becomes a bad thing if delivery cannot be made.
Fortunately, many things can actually be OEMed. For example, pots, pans, and other items can be commissioned to be produced by manufacturers.
Even the secret sauce, to put it bluntly, is just soybean paste. China has many such manufacturers. The raw materials can also be purchased, and after buying the raw materials, they are processed again according to the various proportions of Sanshan Village. In this way, the taste of the processed products is basically the same.
"It looks like we need to expand production. In the past, many things in our village were produced in small workshops and factories. Can we consider expanding production now?"
The old branch secretary looked at Su Yang, and Su Yang nodded.
"Well, we can expand production, but not blindly. This surge in orders was due to traffic issues, but after this wedding, the Sanshan Village brand will surely become more famous. Sales will also increase. We still need to maintain our high-quality product line and keep production small. We can also try hunger marketing. But don't overdo it..."
Su Yang gave his own advice. This time the sales boom was entirely due to the live broadcast.
To put it bluntly, what those strong men were doing was a livestream selling goods. It was just that the anchor's way of promoting the products was different. After the wedding, when the traffic disappeared, there was no such impulse to consume.
However, after this wave of promotion, the Sanshan Village brand will definitely grow significantly. Product sales will also increase significantly, and Sanshan Village can appropriately expand its product production.
However, we still have to stick to the boutique route, which will bring greater profits and is also in line with Sanshan Village’s brand strategy.
The orders were so high that the title of the book and an apology letter were posted on Qingyao’s official store soon.
At the same time, all products were marked as sold out. The apology letter also stated that due to limited inventory, delivery of many products would take some time.
If you don't want to wait, you can cancel your order. If you are willing to wait, you can queue up. Sanshan Village will deliver these products as soon as possible.
Strangely, after this statement came out, very few people canceled their subscriptions, which made Sanshan Village very confused.
We have already said that we cannot deliver the goods on time, so why don’t these people return the money?
In fact, their thinking is different from those consumers. Many of the consumers who placed orders this time are overseas users, and they placed orders out of curiosity.
Now the product is marked as sold out, and they say they won’t accept new orders until the current batch is fully delivered. This makes people feel like they’re buying an out-of-print product.
The rarer something is, the more curious they are. So after the announcement, many people simply waited and saw that they didn't have much money, so they just held onto it and would use it when the item arrived.
There were very few cancellations, and looking at the total amount of the orders, the villagers were eager to hold a wedding for Su Donghai every day. The profits were simply too high.
The order amount for just one secret sauce exceeded 200 million US dollars, and there were also many other products. In total, the order amount for that day exceeded 400 million US dollars.
The profit of Sanshan Village's products is very high, with the overall net profit being around 30%.
In other words, the brand earned 120 million US dollars in just this day, which is equivalent to more than 800 million RMB.
Although the Sanshan Village brand was created by Su Yang, Su Yang has now given 60% of the brand's shares to the village.
Today alone, the village will receive nearly half a billion in profits. Even if this amount is divided equally among the population, it would still be a huge sum.
Excited, everyone who knew the news was excited.
And this is just the beginning. With the development of this brand in the future, the villagers will get more. Thinking of this, the villagers are full of expectations for the future.
The villagers’ income is very high now. The per capita income of the entire Sanshan Village exceeded 200,000 last year.
And this year, there will probably be even more.
A brand leads the entire village to a well-off life. The Sanshan Village brand has done it, and Sanshan Village has also done it.
Everyone looked at Su Yang with gratitude in their eyes.
Su Yang smiled slightly and said nothing more. This amount of money was not worth much to him, but it was a huge sum of money for the villagers.
With this money, the village can continue to develop and the villagers can get more dividends. Sanshan Village is on the right track to common prosperity.
The most important thing is that, apart from Su Yang and Su Donghai, there are no oligarchs in Sanshan Village, and everyone's income is similar. Unlike some well-known villages in China, which are said to be the richest villages, most of the wealth is actually controlled by a few people.
Sanshan Village is different. Its wealth is in collective hands. The collective wealth is regulated, and dividends will be distributed according to proportion at the end of the year. This is true shared prosperity.
Continue read on readnovelmtl.com
