Chapter 741: Conscientious Pricing: Comparing Tesla Next Door to a Trash
"Our Xingchen brand's motto is that safety is the ultimate luxury. Therefore, all of our Xingchen models have the highest level of safety features. Whether it's the base model or the Genesis version, the active and passive safety features are all identical."
Liu Fengyu said this with a smile, which caused applause from the audience.
"At the same time, cybersecurity is of paramount importance. To build our cybersecurity, we not only use the Hongmeng system, but also offer all car owners a new benefit: all car models will have Huadun's highest level of protection activated for customers free of charge. The price of this protection alone exceeds 20,000 yuan, and now it's being given away for free..."
Liu Fengyu's words were met with even greater exclamations of surprise from both the audience and the livestream. Huadun's strength was widely recognized. 360 already had a stake in the Xingchen brand's network security. Together with Huawei, they had developed the Hongmeng system specifically for the Xingchen brand's in-car system, offering even higher levels of security.
Now, here comes another killer move, directly activating the highest level of Huadun. You should know that the price of the highest level of Huadun is very expensive. The price is close to 3000 US dollars, which is as high as 20,000 yuan when converted into RMB.
Now it is given directly to car owners for free, which is equivalent to adding an extra layer of safety protection.
However, for Xingchen, the price of this protection system is very low. The internal purchase price is only 299 yuan to activate an account.
"At the same time, considering everyone's different needs, we also provide a wealth of optional features. For example, L5-level assisted driving, personalized interior, handsome sports kit, etc..."
As for options, this time Xingchen offers a large number of options, just like Porsche.
However, unlike Porsche, which is bare-bones without any optional extras, the Xingchen brand is also fully furnished without any optional extras. Optional extras simply provide more personalized and intelligent services.
For example, carbon fiber interior is something only rich people can afford.
For example, L5 level autonomous driving, not many people may be willing to use it.
There are also top-quality calfskin interiors, personalized custom interiors, and more.
"Now, I'm announcing the prices. The Yaoguang Xingchen long-range version 100D is priced at 339,800 yuan, the 150D is priced at 389,800 yuan, and the 200D is priced at 439,800 yuan. The Yaoguang Xingchen four-wheel drive performance version 100D is priced at 359,800 yuan, the 150D is priced at 409,800 yuan, and the 200D is priced at 459,800 yuan. The Yaoguang Genesis version is priced at 1,999,800 yuan..."
Liu Fengyu announced the price, and after the price was announced, many people started talking about it.
It’s not that the price is high, but that no one expected the price to be so low.
Compared with its competitors, the Tesla Maodou 3 next door is completely inferior. Its body is not as beautiful as the Yaoguang, its size is not as big as the Yaoguang, its interior is not as luxurious as the Yaoguang, and its configuration is completely crushed by the Yaoguang. Even its performance is not as good as the Yaoguang.
The autonomous driving system, which they were so proud of, was completely defeated this time. Not to mention the network security, which was completely different.
The battery life is also much longer than Tesla, but the price of Yaoguang is only slightly higher than Tesla.
It’s a dimensionality reduction attack, and this time the dimensionality reduction attack is quite fierce.
A combination of punches: first, the armed bear virus pulled Tesla down from the altar, making it a laughing stock in the era of smart cars. Then came the release of Xingchen Yaoguang, a direct competitor and a complete crushing defeat.
The ultimate goal is simple, which is a super huge automobile market.
Compared with the Internet industry, the automobile industry can drive an astonishing number of industrial chains and create a lot of jobs.
Germany and Japan have experienced rapid economic development because of the automobile industry, which has enabled more people to join the middle class.
Now, China is finally starting to make full efforts in the automobile industry and is even entering the luxury brand market.
"Our Xingchen brand uses a direct sales model. We currently have over 300 directly-operated stores nationwide, and by the end of the year, we expect to have 1,000 stores. Our delivery system also uses a real-time system. After placing an order, you can track the status of your car in real time. Our Xingchen brand factory is currently the most advanced in the world. The first phase of construction has already begun, with an annual production capacity of 400,000 units. The second phase will be operational by the end of the year, reaching an annual production capacity of 1 million units..."
Liu Fengyu was very happy, and everyone had high hopes for the Xingchen brand.
"The Yaoguang is officially launched tonight, with a 5,000 yuan deposit. At the same time, our Xingchen brand cars come with a lifetime warranty on the three-electric system. There's no mileage limit, and it doesn't matter if you're the first owner or just a second-generation owner. As long as you're a Xingchen brand owner, you can enjoy this service. We've also established detailed standards for battery degradation. If the battery degradation reaches 30%, we'll provide free lifetime battery replacements..."
Next are various benefits, including lifetime warranty for the three-electric system, and year-round warranty for the entire vehicle and electronic components.
At the same time, it also offers free lifetime maintenance, five years of data traffic, free rescue, and more.
These policies have dispelled the last bit of doubt among consumers. Everyone cares about the warranty of electric vehicles. After all, the warranty on the market now is very diverse, and the various restrictions can be confusing.
Now Xingchen is different, and it's very clear. The three electrics are for life, and other warranties are revoked. If the battery degrades by 30%, the battery will be replaced free of charge.
The most important thing is that there is no restriction on car owners and no restriction on mileage, as long as you don’t register the vehicle for commercial use, you will be fine.
This policy dispelled everyone's concerns. There was no mileage limit, so you could drive as much as you wanted. If the battery degraded by 30%, you could get a free replacement for life.
Even if the battery is 100 degrees Celsius and it decays by 30%, there is still 70 degrees of battery left. If it is a long-range version, even if it decays by 30%, it can still run more than 400 kilometers, which is enough.
If it is a 200 degree battery, it is even more amazing. Even if the battery is attenuated by 30%, it can still run more than 800 kilometers. There is nothing to be afraid of.
The Yaoguang with a 200-degree battery only costs more than 400,000 yuan.
In terms of configuration, appearance and comfort, the 56E can be compared with it. The battery life is not inferior to that of fuel vehicles, and the cost of maintaining the car is extremely low.
Free lifetime maintenance, plus electricity costs being much cheaper than gas, immediately sparked interest among many, who immediately grabbed their phones and started placing orders. Many Chinese consumers are already accepting electric vehicles. The enthusiasm for buying cars, previously fueled by the armed Russian bear, was immediately ignited by the Yaoguang.
They were willing to trust Su Yang once because Su Yang had never lied to anyone.
This is also why the Xingchen brand called Su Yang to be the host of the press conference, because Su Yang brings people peace of mind, which is very important to consumers.
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