Chapter 744: Increased publicity: Filming the Transformers movie as a promotional film
"Both models have completed final testing and will go into mass production after the second phase of the production line is completed by the end of the year. They are expected to be released during the Spring Festival..."
Liu Fengyu said with a smile.
Don't worry, Yaoguang has so many release dates and is so popular. There's no need to rush to launch new models.
The delivery time for the Yaoguang model is quite long, so please be patient. Besides, the car has already completed mass production testing.
There is no need to rush, and the Xingchen brand has more than just these three models.
What the technical team needs to do now is to supplement Xingchen’s product line. Xingchen has to compete with more than just Tesla.
Xingchen’s main competitors are traditional luxury brands, especially the German BBA. Xingchen wants to snatch food from them, starting with the Chinese market.
Therefore, Xingchen will develop multiple products in the future, all of which will follow a common characteristic: modularity. Parts will be interchangeable as much as possible, which will reduce costs, increase maintenance convenience, and increase vehicle profits.
"Is the money enough? If not, I'll invest some more..."
Su Yang said with a smile, "Su Yang is now a super rich man. After all, he owns 20% of 360's shares. A Huadun has allowed 360 to reap the world's leeks."
The amount of money Su Yang can get now is more than 350 billion US dollars. In terms of personal assets, Su Yang is probably the richest man in the world.
The money has already been distributed as dividends, and Su Yang hasn't decided what to invest it in yet. If Xingchen needs money, he can give some of it.
"Boss Su, we have enough funds now."
Liu Fengyu said with a smile. Liu Fengyu probably knew how much money Su Yang had. It was a huge sum of money, and it would be difficult to invest it in any industry.
However, the Xingchen brand is not short of money. It has sufficient initial funding, and its mass-produced cars are now selling well, with each car generating a profit of 20,000 yuan.
If the popularity does not decrease, based on monthly sales of 30,000 units, that would be a net profit of 600 million yuan.
This year, the Xingchen brand may become directly profitable, which is a terrifying thing for a new brand.
But for Xingchen Yaoguang, forget about selling 30,000 units a month. As long as they can consistently sell over 10,000 units a month, it's a huge success. After all, this is a luxury car, not a mass-produced car worth hundreds of thousands of yuan.
"Tesla next door is probably going to cut prices..."
Su Yang said with a smile.
"We don't need to engage in a price war with Tesla. We will stabilize our own price range. We will not arbitrarily lower or raise prices, and we will build our own brand. Although price cuts can bring in a wave of orders, they will damage the brand's influence over time. What's more, how can Tesla's models compete with us now? Besides price cuts, what other tricks does Tesla have?"
Liu Fengyu said this with a smile, which made Su Yang laugh too.
Yes, what can compare to Tesla?
When it comes to technology, Xingchen beats it, and when it comes to autonomous driving, it also beats it.
It may not be comparable in terms of brand influence, but the popularity of "Knight Rider" has also been boosted. Now domestic consumers are also buying into it. After a while, when Xingchen is recognized by consumers, Tesla will have no advantage.
"Don't worry about brand promotion. Next, our Qingyao Group will launch the Transformers movie series. The protagonist of this series is Xingchen. The story begins with the destruction of the planet Cybertron and Xingchen's arrival on Earth..."
Su Yang talked about Qingyao Group’s plan.
The "Transformers" movie project had already been approved, and now the entire script has been revised again.
After the modification, the movie directly regards Xing Chen as the focus, and the others, whether it is Bumblebee or Optimus Prime, are just supporting roles.
As the new spark of Cybertron, Optimus Prime and his men are only responsible for protecting Star, letting it grow, and then following Star to fight and rebuild Cybertron.
The new fire of the stars represents new energy. At the same time, the stars have a special ability, which is that they can be truly changeable.
Changing into various forms is also for the future models of Xingchen. Just like the 72 transformations of Sun Wukong, Xingchen can also change and change its form according to its needs.
"Mr. Liu, the sponsorship fee for Xingchen this time cannot be reduced."
Su Yang said with a smile.
"Hahaha, Mr. Su, that's absolutely no problem. How much does this movie cost? Our Xingchen brand will cover it..."
Liu Fengyu was extremely happy. This promotional video was very high-end.
Use the entire series of movies to promote Xingchen. After such publicity, Xingchen's brand influence will increase.
This kind of publicity is subtle and the influence created by a few movies is better than the effect of the Star brand spending hundreds of millions on marketing itself.
Su Yang left the Xingchen brand headquarters and held 20% of the shares in Xingchen brand. These shares will be worth a fortune in the future.
But Su Yang doesn't care now, he has plenty of money.
What he was thinking about now was how to spend his own money. Huadun had made so much money all of a sudden. And Su Yang didn't want to invest this money abroad, so he had to find investment in China.
Otherwise, it would be a huge loss to keep so much money in the bank.
Moreover, the amount of money is too large, and how to invest it is a technical job.
After returning home, Su Yang went into his study and began to think about how to invest.
This is a huge sum of money. Su Yang hopes that the money can be used in the right place and can really help some people, rather than being invested indiscriminately.
Qingyao Group does not need to invest on its own, it just needs to follow the procedures.
Sitting in front of the computer, Su Yang began to think seriously. After an unknown amount of time, some ideas came to Su Yang's mind.
Turning on the computer, Su Yang began to write a technical book, with more and more ideas in his head.
It is crucial to spend your money where it counts.
This time, Su Yang set his sights on the countryside.
Qingyao Selection is now very active. The previous Qingyao New Year Festival has created miracles, and there are actually many things worth learning from during the New Year Festival.
There are some things that can be done better.
However, if you want to do better, you need a huge investment. Sometimes, this investment is even a thankless task and you may even lose money if you are not careful.
Therefore, many e-commerce platforms are unwilling to really sink to the bottom of the supply chain, because it requires too much energy and money.
Now, Su Yang wants to give it a try. Anyway, this money seems to have been picked up for free. He can definitely use it to try. If it really succeeds, it will be of great importance to both himself and the rural areas that benefit from it. Thinking of this, Su Yang became completely excited.
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