Chapter 532 Popular Boutique Brand: Fairy Tale Town is Coming
The storefront of the Fairy Tale Town is currently enclosed by plywood, and everything inside is still confidential. The renovation of the Fairy Tale Town during this period has also made people who often come here to consume very curious. What is such a large store used for?
Su Yang entered the store and turned on the lights inside, and the first store in Fairy Tale Town appeared in front of Su Yang.
The entire store has been prepared and the staff are disinfecting all the equipment again.
The entire store is divided into several areas, and there are two areas in the amusement area. One area is suitable for children under ten years old, where younger children can play.
The other area must be played by older children because the facilities in this area are slightly more difficult than those in the first area.
However, the two areas are connected, so you can play in both areas with one ticket. If older children don't want to play in the second area, they can still play in the first area.
There are staff guarding the passages between the two areas. The purpose of all this is to ensure the safety of the children.
Su Yang laughed as he looked at these facilities. All of these facilities were IPs of Qingyao Media, such as "Peppa Pig", "Paw Patrol", "Qin's Moon", "Kung Fu Panda", etc.
These IPs cannot be seen in other amusement parks because Qingyao Media has not authorized these IPs to other amusement parks or related product and equipment manufacturers.
Now in China, no one dares to challenge Qingyao Media's legal department. Qingyao Media has a very large legal department whose main job is to sue people and companies that infringe on its rights.
The legal department has had a remarkable record in recent years, with many individuals and companies who obtained authorization to use Qingyao Media's IP ultimately suffering losses. Consequently, over time, no one has taken the risk.
This is the same routine as Disney, and Disney also does this abroad.
At that time, Qingyao Media did not authorize other amusement parks and manufacturers. In fact, its consideration was to make the theme park unique when it built its own one day.
The main theme park is not yet under construction, but these IPs are being used in the fairy tale town.
Specially customized equipment and various IP styles are everywhere, whether it is amusement equipment or decorative patterns. Coming here is like entering a fairy tale world and it is very warm.
All equipment has undergone rigorous testing, with very high requirements for both quality and safety.
The most important part of the entire fairy tale town is the amusement area, which covers an area of more than 1,500 square meters, occupying two-thirds of the entire fairy tale town.
Next to the amusement area is a boutique shop in a fairy tale town, which sells clothes, shoes, toys, food, daily necessities, etc.
In short, this is a comprehensive store for children and teenagers. Parents who accompany their children to play can browse here when they have nothing to do.
Of course, the most important thing is to attract children. When children are playing in the amusement park and see these clothes and toys, many children will definitely want them.
Once the children ask, many parents can't help but spend money on their children.
The entire store also has a rest area, which is decorated like an exquisite beverage store. Parents can sit here to rest and play with their mobile phones while accompanying their children to play. If they are thirsty, they can order drinks, and if they are hungry, there are some food to eat.
"good……"
After Su Yang inspected the entire store, his face was full of smiles. He was very satisfied with the store decoration.
The whole store is very exquisite and comfortable, and all kinds of safety are taken care of very well.
The rest areas for parents and staff are both well-designed.
As for product pricing, it has already been finalized internally. The price for the amusement park is 60 yuan per ride, which can be used for multiple rides within a day.
If you top up your account and apply for a membership card, each visit only costs 40 yuan. However, for the first time, you need to top up 1,000 yuan to apply for a membership card, and you will get 100 yuan for every 1,000 yuan you top up.
The money in this membership card can not only be used in the amusement park, but can also be spent directly in the store, whether it is clothes, toys, or drinks and food in the store.
Most importantly, the membership card is valid in all stores nationwide. This is actually a store strategy, a disguised discount. Forty yuan for a visit is definitely a very reasonable price.
The goods there are not expensive, for example, children's shoes and clothes are sometimes priced at only 60 or 70 yuan.
However, the quality of these products is absolutely excellent. Compared with other big brands, StoryBible has the advantage of not having to spend money on marketing. These marketing costs are directly passed on to consumers. In fact, the prices of shoes, clothes, toys and other things are not high.
Many top international brands sell shoes for thousands of yuan per pair, but the finished product may only cost tens of yuan. The reason they have such a high brand premium is because their marketing and publicity expenses are relatively high.
Once Upon a Time doesn't need publicity or marketing. Each store is its own advertising, and even the best publicity can't compare to word-of-mouth. Furthermore, Once Upon a Time products, whether clothing or shoes, aren't sold in standalone stores; instead, they're integrated into the Once Upon a Time theme park.
"The first Fairy Tale Town will officially open on August 1st. I just finished my inspection and everyone is well prepared. I look forward to seeing you on August 1st..."
After the inspection, Su Yang posted a status and also posted several photos.
After this post was published, it immediately attracted the attention of countless netizens. At the same time, through Su Yang's Weibo, they immediately learned relevant information about Fairy Tale Town.
Fairytale Town is a new brand under Qingyao Media, focusing on high-quality mass-market products. Each store is both an amusement park and a boutique.
Fairy Tale Town will expand on a large scale in the future, with stores directly located in county-level administrative units. There may be a Fairy Tale Town in every county in the future.
In addition, Once Upon a Time also has an official flagship store online, where you can also purchase Once Upon a Time brand products.
"It looks good, but it's in Pearl City..."
"Wow, I love this kind of amusement park, but it's too far away. When will they open one near us?"
"Hahahaha, let's go on August 1st..."
"Location: Zhucheng. Bring the children with you on August 1st..."
"I don't have any children. I'm 28 years old. Can I go out and have fun? I still feel like a child..."
"So it's Storybrooke. I've been there many times recently and have always been curious about what kind of store it is. I'll be there on time when the time comes, haha..."
Su Yang's social media platform is the best publicity platform. Half a day after Su Yang posted a message, many people in Zhucheng already knew the news. Many people are also ready to wait for the opening and bring their children to experience it.
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